Tips to Make a Kickass Explainer Video | Toolbox Studios
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Tips To Make A Kick Ass Explainer Video Want to invest in making an explainer video? Want conversions? If yes, then keep reading. Here are a few tips on how to take your video from amature to professional!
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We at Toolbox are the experts at Animated product marketing video production because our videos have aided many in increasing conversions and sales.
Transcript of Tips to Make a Kickass Explainer Video | Toolbox Studios
Tips To Make AKick Ass ExplainerVideoWant to invest in making an explainer video?Want conversions?
If yes, then keep reading. Here are a few tips on how totake your video from amature to professional!
Script is KingThescript should take center stage, evenmore so than the quality of the videoitself. Even if you have high quality video,not having high quality content meansno conversions.
Tip : Write your own script.
Keep TheScript ShortAccording to Helen Klein Ross, “the lessyou say, the more likely people are toremember.” Your two minutes video should becompleeling so that the viweres are notdistracted by everything else.
Tip: The general rule of thumb is to use150 words per minute.
Keep TheMessage Simple
Your video should focus on 4 keyaspects:a) The problem (0.00-0.20)b) The Solution (0.20 -0.25)c) How your product works (0.25-0.50)d) Call To Action (0.50-0.60)
Tip: Keeping the video simple keepsyour audience hooked on the video.
Use Humour Wellfrom the CEO of a compnay to the localpostman, everyone loves to beentertained. With that in mind, make sureto use any humour on your video well..
Tip: Rather than incorporating humorinto your script, its more effectivewhen integrated into the animation.
Tell A Story
Don't fill your video with facts andstatistics. in stead use to video to sharehow your service or product has helpedsomebody.
Tip: Create a central character and tella story with its help. Focus on creatinga connection with your audience.
Find The Right ToneSelecting your tone depends on yourtarget audience. Figure out why you aremaking a video and what you want theviewer to do in the end.
Tip: Imagine real people when creatinga character based video.
Plan For The LaunchIn the enticement of making this videodo not forget the fact that you still needto plan for the launch. '1. Choose the right video host. 2. Make the right marketing plan. 3. Integrate the video onto your website.
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