LatThe Great Late-Night Poll: Where the Hosts Stand NoweNight-2010to2015
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Transcript of LatThe Great Late-Night Poll: Where the Hosts Stand NoweNight-2010to2015
The Great Late-Night Poll: Where the Hosts Stand Now
Viewers with income less than $75,000: 65%
Political party membership: Democrat (47%), Independent (31%)
and Republican (17%)
Top news networks:
CNN (28%), MSNBC (17%) and Fox News (14%)
Favorite cable networks:
Comedy Central
,
AMC and Cartoon Network
TV Shows: Family Guy
,
Game of Thrones
,
South Park, The Walking Dead
and
Doctor Who
Alcohol of choice: Beer (20%) and wine (14%)
Viewers with income less than $75,000: 67%
Political party membership: Democrat (36%), Republican (31%)
and Independent (27%)
Top news networks: CNN (26%),
Fox News (18%) and MSNBC (12%)
Favorite cable networks:
USA and ABC Family
TV shows:
NCIS
and
The Voice
Alcohol of choice: Beer and wine tied at (16%)
Viewers with income less than $75,000: 67%
Political party membership: Democrat (34%), Republican (33%)
and Independent (30%)
Top news networks: CNN (24%), Fox News (21%) and MSNBC (10%)
Favorite cable networks: A&E and National Geographic
TV shows:
Shark Tank
and
The Bachelorette
Alcohol of choice: Beer (16%) and wine (10%)
TrevorN O A H
SethM E Y E R S
LarryW I L M O R E
JamesC O R D E N
ConanO ’ B R I E N
Stephen ColbertTwo months in, Colbert’s CBS Late Show viewers skew young and male and are the most socially liberal of the broadcast shows. They are wealthier and signi�cantly more likely to be atheist and have a master’s degree.
Attend church at least a few times a month
28% Protestant
18% Catholic
30% Atheist
37% Protestant
29% Catholic
14% Atheist
41% Protestant
28% Catholic
16% AtheistAttend church at least
a few times a monthAttend church at least
a few times a month
57%59% 54% 46%48%Under 3557%
Under 3563%
Under 3554%
Under 3558%
Under 3549%
Over 3556%
Over 3556%
Over 3554%
Over 3538%
Over 3546%
Jimmy FallonFallon’s NBC viewers are more likely to be married, moderate and female. They also are least supportive of Obama’s presidency and most likely to think the country is on the wrong track.
Jimmy KimmelKimmel’s ABC viewers are more likely to be older and socially conservative or Republican. They are split evenly between men and women, skew Protestant and tend to watch other ABC shows.
of Fallon viewers are married
of Colbert viewers mostlikely to use SNAPCHAT
of Fallon viewers mostlikely use PINTEREST
of Kimmel viewers mostlikely to use GOOGLE+D I G I T A L D I G I T A L D I G I T A L
W h i c h o f t h e f o l l o w i n g h o s t s a r e o n t h e w a y u p ? T h e T o p 5 r e v e a l e d
of African-Americans like Noah
WHICH 2016 PRE SIDENTIAL CANDIDATE DO YOU FAVOR?
On the issues: While Colbert and Kimmel viewers lean toward opposite ends of the political spectrum, Fallon bridges the divide and captures swing voters. All viewers want legal marijuana and marriage equality.
COLBERT KIMMEL
On personality measures, Fallon holds the broadest appeal,
outperforming Kimmel and Colbert on attributes related to likability
and credibility. Pollsters asked for responses to speci�c words.
Of the three 11:35 p.m.broadcast personalities, viewers
said they want to …
If the election for presidenttook place today, and
Donald Trump was the Republican candidate and
Hillary Clinton was theDemocratic candidate, for
whom would you vote?
So …IN YOUR OPINION, IS
DONALD TRUMPMORE QUALIFIED
TO BE THE PRESIDENT OF
THE UNITED STATES OR A HOST
TALK SHOW?
“COOL DUDE”
“AUTHENTIC”
“PARTY ANIMAL”
FALLON22% COLBERT
23% COLBERT
49%Colbert
39%Fallon
36%Kimmel
22%Colbert
29%Fallon
30%Kimmel
16%Colbert
20%Fallon
18%Kimmel
12%Colbert
13%Fallon
13%Kimmel
12%Colbert
11%Fallon
8%Kimmel
30% KIMMEL
26% KIMMEL
47% FALLON
51% FALLON
… havea beer
ith
… go ona date
ith
40%Colbert
44%Fallon
46%Kimmel
Hillary Clinton Bernie Sanders Donald Trump Ben Carson Jeb Bush Carly Fiorina
skew Democrat, but Kimmel’s viewers are the most likely to be divided
Stronger gun laws
Support Oppose
Colbert
Fallon
Kimmel
Legalizing marijuana Legalizing same-sex marriage
Building a wall around the U.S. border
to stop immigrantsIncreasing taxes
on the top 2%
ALL
59%41%
FALLON
56%44%
KIMMEL
52%48%
COLBERT
72%28%
HOST
PREZ
Support orOppose? ►
▼ The Hosts
Support OpposeSupport OpposeSupport Oppose
73% 76%
61%
52% 59%
78%
63% 57% 63%
57%
42% 81%26% 22%
37% 43% 37%
43%
58% 19%24%
39%
48% 41%
66% 34%
Support Oppose
65% 35% 66% 34%
Support OpposeSupport Oppose Support Oppose Support OpposeSupport Oppose
Support Oppose Support Oppose Support Oppose Support Oppose Support Oppose
“OPINIONATED”
KimmelFallon Stopped watching late-nightNoahColbert O’Brien Meyers Corden Wilmore
The former big three, Jay Leno, David Letterman and Jon Stewart, largely have passed the baton to Fallon, though Colbert (not Daily Show host Trevor Noah) has picked up a big chunk of Stewart fans. Here’s where viewers say they went
12% 7% 9%1%1%
3%4%4% 15%
9%
6%
3%5%
2%3%
4%
5%
17% 16% 29%
3%16%
LENO viewers LETTERMAN viewers STEWART viewers
Monologues Matter Less: VIEWERS WERE ASKED, ?
And … HAS INFLUENCE. VIEWERS WERE ASKED, DO THE SHOWS AFFECT ?
2010
2015
or or 18-34 35-49 50-65 ALL
YES!NO.
If each of the following late-night TV personalities aired their shows
at the same time, if you had to choose, which one would you watch?
% Kimmel
%Fallon
% Colbert
% Corden
% Wilmore
% Meyers
% Noah
% O’Brien
One glaring change from 2010 is the absence of a female host in late-night (Chelsea Handler exited E! in 2014 and will launch on Net�ix in 2016). Pollsters asked respondents which woman
they’d like to see host a show; the size of the names below re�ect their answers.
Fallon Is the Undisputed KingHe dominates the eight-way horse race
across all age groups and wins the three-way battle by a 2-to-1 margin.
52% 50%23%