LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’...

32
ESOMAR Corporate and Individual members’ names in blue LATIN AMERICA 2015 São Paulo / 26-28 April Carnival of Insights: Celebrating Research Programme

Transcript of LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’...

Page 1: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

ESOMAR Corporate and Individual members’ names in blue

LATIN AMERICA 2015 São Paulo / 26-28 April

Carnival of Insights: Celebrating Research

Programme

Page 2: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

2 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

LATIN AMERICA 2015Latin America has become a business hub where creativity and innovation collides.

We are happy to be together in São Paulo, a bubbling metropolis with the largest economy by GDP in Latin America and the Southern Hemisphere, to discover the latest market research developments in Latin America and boost your business growth.

Carnival of Insights: Celebrating Research!

Join ESOMAR to celebrate the 20th Edition of this classic event for the industry, the Latin America Regional Research Conference.

PRogRamme CommIttee

marcelo KacProgramme Committee Chairman, Brazil

Bruno Paro Managing Director USA & Canada, Netquest , USA

Constanza Cilley Executive Director, VOICES!, Argentina

Julia Helena Carrillo Country Manager, Ipsos Consultor, Ecuador

maria angelica aya ZarateResearch Manager, OMD, Colombia

maria Helena marinhoHead of Consumer & Market Insights, Google, Brazil

VeNUe

Hilton morumbi São PauloAv. das Nações Unidas12901 - Brooklin PaulistaSP, BrazilPhone: +55 11 2845 [email protected]

Join the eSomaR group on LinkedIn

Find eSomaR on Facebook

Follow eSomaR on twitter #esomar

edition

20th

Page 3: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

WORKSHOP | 3

ESOMAR Corporate and Individual members’ names in blue

WORKSHOP

BEHAVIOURAL DATA COLLECTION ON THE INTERNET Internet as data source

This workshop offers an overview of what you need to know about new passive data collection technologies on the internet including web analytics, social media monitoring and behavioural measurement.

In this workshop we will dive into the fundamentals of ‘behavioural data collection on the internet’.

• How does it work?• What are the different ways to do it (server centric, user

centric, network centric)?• What are the pro’s and con’s, and the biases?• What are the social, ethical and legal aspects?• What is the role and added value of the market researcher

when the client can also obtain direct access to the data?

Intermediate level

Workshop leaderPiet Hein van Dam , CEO – Wakoopa, Netherlands

Sunday 26 April Workshop 14.00- 18.00

Fully booked- please check at the registration desk if there are last minute cancellations.

PROGRAMMESunday 26 April13.30 - 19.00 RegIStRatIoN

18.00 - 20.00 exHIBItIoN

19.00 - 20.00 WeLCome ReCePtIoN

Page 4: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

4 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

PROGRAMME

eSP

eNg

PoR

Monday 27 April09.00 - 09.05 oPeNINg Joaquim Bretcha , ESOMAR Council

09.05 - 09.10 WeLCome Suzana Pamplona Miranda , ESOMAR

Representative for Brazil

09.10 - 09.20 Introduction to programme Marcelo Kac, Committee Chairman, Brazil

WoRLD FeStIVaL, LatIN PaRaDe

09.20 - 09.35 FIReCRaCKeR It’s time for Latin america to Join the

Breakthrough Innovation Carnival Gerardo Martinez Romano, Ipsos, Argentina Lucy Balbuena, Ipsos, France María Cristina Páez , Ipsos Consultor, Ecuador

09.35 - 09.55 ReSeaRCH aPPLICatIoN 21st Century Woman: the Latin american Way Antonio Flores, Discovery Networks, Mexico Beatriz Mello, Discovery Networks, Brazil Fernando Roca, Discovery Networks, Argentina Jo McIlvenna, Jo McIlvenna, UK Lina Roncancio, Discovery Networks, Colombia Lissette Valdes-Brito, Discovery Networks Latin

America, USA Pavel Escobedo, Discovery Networks Latin

America, USA

09.55 - 10.15 CaSe StUDY Revealing Favela & Luxury: Paradoxes of how social extremes engage with

digital and technology Daniela Malouf , QualiBest, Brazil Fabio Faria, LG Electronics, Brazil Hilaine Yaccoub, Universidade Federal

Fluminense, Brazil

10.15 - 10.35 DISCUSSIoN Latin Carousel An interactive discussion with the speakers of

this block

Page 5: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

PROGRAMME | 5

ESOMAR Corporate and Individual members’ names in blue

eSP

PoR

PoR

eSP

Simultaneous translations from and into Portuguese, Spanish and English will be provided. Please make sure that you pick up your headphones while entering the meeting room.

10.35 - 10.45 SPoNSoR FaSt tRaCK

1. Netquest 2. eCglobal Solutions 3. Fine Research Latin america 4. offerwise 5. Stratégir enfoque

10.45 - 11.20 Networking break

gLoCaL BUSINeSS FaIR - PaRt I

11.20 - 11.25 Introduction by session chair Constanza Cilley, VOICES!, Argentina

11.25 - 11.30 the Future of Latam: Interactive gallery - announcement

Karina Besprosvan , Omnicom Media Group, Chile

11.30 - 11.50 NeW gRoUND ReSeaRCH Unclassed Consumption: A new Brazilian emerges André Oliveira, Box1824, Brazil

11.50 - 12.10 ReSeaRCH aPPLICatIoN Brazilianhood A NewGen selfie Andrea Lima, MC15, Brazil Juliana Tigre, MC15, Brazil Larissa Kaneko, C&A Modas, Brazil

12.10 - 12.30 CaSe StUDY 100 Days in our energy Redefining a company’s direction Andrés Krymer, YPF, Argentina Esteban Foulkes, BMC Strategic Innovation,

Argentina

12.30 - 12.50 DISCUSSIoN Latin Fortune-teller An interactive discussion with the speakers of

this block

12.50 - 13.05 tHe eSomaR LatIN ameRICa RePReSeNtatIVeS toUR

13.05 - 14.25 Lunch

Page 6: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

6 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

PROGRAMME gLoCaL BUSINeSS FaIR - PaRt II

14.25 - 14.30 Introduction by session chair Julia Helena Carrillo , Ipsos Consultor, Ecuador

14.30 - 14.50 CaSe StUDY Coca Cola’s Real-time Intelligence Becoming the champions of consumer engagement Cristina Brand, Talk, Brazil Flavio Marcondes, Coca-Cola , Brazil Gabriel Aleixo , BrainJuicer , Brazil

14.50 - 15.10 NeW gRoUND ReSeaRCH emotionology Looking for engagement on content production Renata Policicio, Turner International, Brazil Pablo Verdin, Turner International, USA

15.10 - 15.30 CaSe StUDY Detector From communication that delivers a message to

one that drives emotions and delights Jose Antonio Balbin Buckley, INVERA, Peru Sandra Bellina, Belcorp , Peru

15.30 - 15.50 DISCUSSIoN Latin masquerade An interactive discussion with the speakers of

this block

15.50 - 15.55 eSomaR 15.55 - 16.25 Networking break

16.25 - 16.30 Introduction to guest speaker Marcelo Kac, Programme Committee Chairman,

Brazil

tHe oLYmPICS CaPSULe

16.30 - 17.00 gUeSt SPeaKeR tourism as a Driver for Business

Investment and Research RioCepetur and its connection with the

Olympic and Paralympic Games Philipe Campello, Subsecretary of Tourism,

the City of Rio de Janeiro, Brazil

PoR

PoR

eSP

PoR

Page 7: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

PROGRAMME | 7

ESOMAR Corporate and Individual members’ names in blue

SPoRtmaNIa

17.00 - 17.15 Play, watch, live Cynthia Rivera, ESPN, USA Karina Besprosvan , Omnicom Media Group,

Chile

CaRNIVaL oF metHoDS - gRaND DeBate

17.15 - 17.20 Introduction by session chair Marcelo Kac, Programme Committee Chairman,

Brazil

17.20 - 18.00 DISCUSSIoN toPIC Hybrid Studies can enrich and Cheapen at

the Same time? A presentation followed by an interactive debate

with the audience. Laure Castelnau , Ibope Inteligência, Brazil

19.00 - 24.00 NetWoRKINg DINNeR, WaLKINg CoCKtaIL & eVeNINg CeLeBRatIoN! Netquest invites you to Villa Bisutti, Rua James Joule 65 (270m by foot from Hilton Morumbi) to celebrate the ESOMAR Latin America 20th Edition! The ESOMAR & Netquest Team will meet you at the Hotel Lobby from 19.00 to 19.15 to guide you to Villa Bissutti, located just a few minutes away. Do not forget your conference badge and joyful mood! eSomaR Latin america Partner 2015

PoR

eNg

Simultaneous translations from and into Portuguese, Spanish and English will be provided. Please make sure that you pick up your headphones while entering the meeting room.

Page 8: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

8 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

PROGRAMMETuesday 28 April

LatINoVatIoN: DIgItaL FIeSta - PaRt I

09.00 - 09.15 Introduction by session chair Maria Helena Marinho, Google, Brazil

09.15 - 09.30 FIReCRaCKeR more than Likes and tweets Understanding the Latino mind James Conrad, TNS, Brazil

09.30 - 09.50 metHoDoLogICaL FeatURe Digital Natives How do millennials interact using social media Gabriel Gontijo, Facebook Latin America, Brazil Rads (Radheeka) Jayasundera, Facebook North

America, USA

09.50 - 10.10 NeW gRoUND ReSeaRCH the Bilingual Brain The science behind advertising to bilingual

millennials Esther Franklin, Starcom, USA Manuel Garcia, Nielsen, USA Roberto Ruiz, Univision Communications, USA

10.10 - 10.25 HBo exCLUSIVe INteRVIeW Programming Research is now Social,

ongoing, anytime, anywhere Learn how HBO Latin America has transformed

its online research through brand engagement & social collaboration with its fans, followers and viewers

Adriana Rocha , eCGlobal Solutions, USA Laura Berga, HBO Latin America, USA

10.25 - 10.45 DISCUSSIoN Latin talk Show An interactive discussion with the speakers of

this block

10.45 - 11.20 Networking break

eNg

PoR

eNg

eNg

Page 9: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

PROGRAMME | 9

ESOMAR Corporate and Individual members’ names in blue

LatINoVatIoN: DIgItaL FIeSta - PaRt II

11.20 - 11.30 Introduction by session chair Bruno Paro , Netquest , USA

11.30 - 12.00 gUeSt SPeaKeR market Research, Big Data and Competitive

advantage Marcelo Coutinho Lima, Director Of Market

Intelligence, Terra Networks Latin America, Brazil

12.00 - 12.20 CaSe StUDY Building Digital Brand engagement Federico Barallobre, PepsiCo, Argentina

12.20 - 12.40 NeW gRoUND ReSeaRCH the Scope method A new compass for the transmedia era Camila Holpert, Studio Ideias, Brazil Claudia Furniel, Banco Itaú, Brazil

12.40 - 13.00 CaSe StUDY the Data Party has Just Begun: Customer loyalty and digital amplification Cecilia Mastrini, L’Oreal, Argentina Enric Cid , Netquest , Chile Natalia Gitelman, DatosClaros, Argentina

13.00 - 13.10 DISCUSSIoN Digital Rollercoaster An interactive discussion with the speakers of

this block

13.10 - 13.15 tHe FUtURe oF Latam: INteRaCtIVe gaLLeRY - gUIDeD toUR

Karina Besprosvan , Omnicom Media Group, Chile

13.15 - 14.35 Lunch

Simultaneous translations from and into Portuguese, Spanish and English will be provided. Please make sure that you pick up your headphones while entering the meeting room.

PoR

eSP

eSP

eSP

PoR

Page 10: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

10 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

PROGRAMME

eNg

eSP

eNg

LatINoVatIoN: FRom DIgItaL to moBILe to mULtISCReeN - PaRt III

14.35 - 14.45 Introduction by session chair Constanza Cilley, VOICES!, Argentina

14.45 - 15.05 NeW gRoUND ReSeaRCH Radio Latin Frequency: Bringing new life to an old lady Juan Chasan, Merlin Telecom, Venezuela Orlando Riebman , StatMark Group , Venezuela Pablo Cibella, StatMark Group , Venezuela

15.05 - 15.25 NeW gRoUND ReSeaRCH are You Paying attention? Mobile research and distraction Efrain Ribeiro , Lightspeed GMI , USA Jorge Alagon, Millward Brown LATAM, Mexico Sherri Stevens, Millward Brown, USA Stefan Kuegler, Lightspeed GMI , UK

15.25 - 15.45 NeW gRoUND ReSeaRCH the Fascinating (and Frightening) new

multiscreen Consumer How to deal with the consumer always on,

everywhere Flavio Ferrari, Ipsos MediaCT, Brazil Vanessa Mathias, Ipsos MediaCT, Brazil

15.45 - 16.05 DISCUSSIoN Consumers theme Park An interactive discussion with the speakers of

this block

16.05 - 16.35 Networking break

Page 11: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

PROGRAMME | 11

ESOMAR Corporate and Individual members’ names in blue

PoR

eNg

CRoSS-DISCIPLINeS extRaVagaNZa

16.35 - 16.40 Introduction by session chair Constanza Cilley, VOICES!, Argentina

16.40 - 17.00 ReSeaRCH aPPLICatIoN Desafinado? Going off-key as a basis for innovation Vivek Banerji, Insight Dojo, UK

17.00 - 17.15 metHoDoLogICaL FeatURe Cultural mixology: Crossing methods and liberating creative energy Martin Haag, CITY, Brazil

17.15 - 17.20 Q&a

17.20 - 17.50 CLoSINg KeYNote SPeaKeR Cannes Lions Innovation Festival meets

Carnival of Insights Senta Slingerland, Director of Brand Strategy at

Lions Festivals, UK

17.50 - 18.00 PRogRamme SUmmaRY Marcelo Kac, Programme Committee Chairman

18.00 - 18.10 CLoSINg Finn Raben , ESOMAR Director General Joaquim Bretcha , ESOMAR Council

18.10 - 18.40 Farewell fiesta drinks

Simultaneous translations from and into Portuguese, Spanish and English will be provided. Please make sure that you pick up your headphones while entering the meeting room.

Page 12: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

12 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

Page 13: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

SPONSORS AND PARTNERS | 13

ESOMAR Corporate and Individual members’ names in blue

SPONSORS ANDPARTNERSWe would like to thank our sponsors, partners and those who have provided their services, expertise and support to make this year’s Latin America conference a success.

eSomaR LatIN ameRICa Partner 2015

Netquest is the leading online fieldwork provider for the market research sector in Latin America, Spain and Portugal, with more than 700,000 consumers in 21 countries. We are the first online panel certified with the ISO 26362 Standard providing declarative and behavioral integrated data solutions. What is more, our panels are recruited “by invitation only” and managed locally by country experts in Latin America and Iberia. The final goal is to be the Latin American consumer’s voice in the world, the company par excellence for any researcher who wishes to obtain reliable data in the region.

For more information, visit www.netquest.com/en/

Netquest Elisabet LleydaNexus I Building, c/ Gran Capitán, 2-4, 08034 BarcelonaSpainPhone: (+34) 93 205 00 63Email: [email protected]: www.netquest.com

Page 14: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

14 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

SPONSORS AND PARTNERS

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,600 employees serve more than 2,500 clients worldwide.

For more information, visit: www.surveysampling.com

SSIFlavio ThomeSales Director, Brazil & ArgentinaRua das Olimpíadas, 205 - 4o andar04551-000, São Paulo - S.PBrasilPhone: +55-11-96188-2560Email: [email protected]: www.surveysampling.com

Future talent Sponsor

Page 15: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

SPONSORS AND PARTNERS | 15

ESOMAR Corporate and Individual members’ names in blue

Networking Sponsor

eCGlobal Solutions is a leading provider of cloud-based marketing technology solutions for Fortune 500 companies and global market research firms.

We build technology with a view of the business generated from our extensive experience in marketing, advertising, media and market research. Our proprietary solutions integrate mobile and social technologies with market research and big data analytics, supporting consumer insights and brand engagement programs in innovative ways, with a focus on improving the results and competitive advantage to our customers.

From our Miami headquarters, as well as our offices in Brazil and Mexico, we maintain over 1.5 million users in our online panels and communities, and have carried thousands of projects from our clients worldwide.

For more information, please contact us at [email protected]

eCglobal Solutions Adriana Rocha 1680, Michigan Ave - Suite 700 - Miami Beach, FLUSAPhone: + 1 786 269-0377 ext 301Email: [email protected] Website: www.ecglobalsolutions.com

Page 16: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

16 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

Bronze Sponsor

Fine Research is a regional field provider with own local offices in Brazil, Mexico Argentina, Colombia and Uruguay.

It serves international colleagues, including top global MR groups and lots of middle size companies, providing all kinds of data collection for consumer, b2b and healthcare targets, including Qualitative, F2F, CATI and online. It currently hosts the largest Physician Panel in Latin America.

Fore more information, visit: www.fine-research.com

SPONSORS AND PARTNERS

Fine Research Latin america Diego Casaravilla Avenida Paulista 2494, 7th floor, Sao PauloBrazil (+55) 11 3129-3557Email: [email protected]: www.fine-research.com

Page 17: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

SPONSORS AND PARTNERS | 17

ESOMAR Corporate and Individual members’ names in blue

Bronze Sponsor

Founded in 2001, Offerwise is a full-service research and sampling firm specializing in LatAm countries and the U.S. Hispanic market. Our research panels recruit more than 7,500 panelists per day – making us the fastest growing panel in Latin America– and provide our clients access to one of the largest and most representative samples in the industry, with presence in more than 20 Latin American countries. Our proprietary in-house recruitment method ensures the quality our clients demand.

For more information, visit www.offerwise.com

offerwiseNatalia Kostoff 44095 Pipeline Plaza, Suite 330, Ashburn, VA 20147United StatesPhone: 0054 9 11 2267 7577Email: [email protected] Website: www.offerwise.com

Page 18: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

18 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

For more information, visit www.lightspeedgmi.com

event Bag Sponsor

In Cooperation with

global media Partner

For more information, visit www.asbpm.org.br

For more information, visit www.euromonitor.com

For more information, visit www.asbpm.org.br

For more information, visit www.research-results.vom

PARTNERS

Page 19: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

SPONSORS AND PARTNERS | 19

ESOMAR Corporate and Individual members’ names in blue

For more information, visit www.dimmonline.com.ar

media partners

For more information, visit www.esomar.org/researchworld

For more information, visit rwconnect.esomar.org

official knowledge partner

With award-winning online services, publishing and conferencedivisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.

For more information, visit www.warc.com

Page 20: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

20 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

PARTNERS

For more information, www.visitesaopaulo.com

event partners

For more information, visit www.hilton.com

Page 21: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

CHAPTER TITLE | 21

ESOMAR Corporate and Individual members’ names in blue

The LATAM 2015 Mobile app allows you to network with everyone at the conference! Just click on the NetWoRK button and connect with fellow #mrx enthusiasts.

You loved a presentation? Give us your vote! Just click on the SURVeY button and rate. Your vote matters.

Alternatively, you can vote via web browser at www.rating.esomar.org

Getting lost within the venue or programme? No worries the app provides you with all the necessary info – just go to the eVeNt tab!

Available for iPhone and Android – get on the free wi-fi and download theapp from your app store.

If you already have it, just select ReFReSH to upload the new version. You can also access the networking tool via desktop on www.esomar.org/networking

NetWoRK | StaY CoNNeCteD |StaY UPDateD | Rate SPeaKeRS |ALL ON YOUR MOBILE

Page 22: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

22 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

FLOORPLAN

HOTELLOBBY

LIFTS

REGISTRATIONDESK

MEETING ROOM

1

13

1 2

512

EXH

IBITIO

N &

N

ETWO

RK

ING

8

9

11

10

3

4

6

7

1

2

3

4

5

6

7

8

9

10

11

12

13

Page 23: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

EXHIBITORS | 23

ESOMAR Corporate and Individual members’ names in blue

Stand 1Netquest Elisabet LleydaNexus I Building, c/ Gran Capitán, 2-4, 08034 BarcelonaSpainP: (+34) 93 205 00 63Email: [email protected]: www.netquest.com/en/home/index.html

Netquest is the leading online fieldwork provider for the market research sector with more than 700,000 consumers in 21 countries. We are the first online panel in Latin America, Spain and Portugal certified with the ISO 26362 Standard providing declarative and behavioral integrated data solutions.

Stand 2eCglobal Solutions Adriana Rocha 1680, Michigan Ave - Suite 700 - Miami Beach, FLUSAP: + 1 786 269-0377 ext 301Email: [email protected] Website: www.ecglobalsolutions.com

eCGlobal Solutions is a leading provider of cloud-based marke-ting technology solutions for Fortune 500 companies and global market research firms. From our Miami headquarters, as well as our offices in Brazil and Mexico, we maintain over 1.5 million users in our online panels and com munities, and have car-ried thousands of projects from our clients worldwide. For more information, please contact us at [email protected].

Stand 3Stratégir enfoqueDorte Torpe Hansen and Zilda Knoploch 5 rue Foy 33000 BordeauxFranceP: +33 (0)5 56 00 47 58Email: [email protected] / [email protected]: www.strategir.com

We are an independent market research group, operating internationally. We are based in Europe, China, the United States of America, Eastern Europe, Middle East and South America.

We offer inspiration and rigour in decoding markets and people. We go beyond the facts to give our clients the confidence to shape the future.

Stratégir specialises in solution focused ad-hoc surveys, and addresses needs of Marketing teams (consumer knowledge, innovation and go to market issues), Category Management teams (shopper research) and R&D teams (sensory research).

EXHIBITORS

Page 24: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

24 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

Stand 4SIS International ResearchRuth Stanat 11 E 22nd Street Fl 2 New York, NY 10010USAP: +1.212.505.6805Email: [email protected]: www.sisinternational.com

SIS International Research is a leading global market research firm and strategy intelligence firm. We have global coverage, and our key regional offices are in the USA, UK, Germany, China, Korea and Japan.

Our key solutions include focus groups, in-depth interviews, online surveys, competitive analysis, desk research, and market opportunity assessments.

EXHIBITORSStand 5offerwiseNatalia Kostoff 44095 Pipeline Plaza, Suite 330, Ashburn, VA 20147United StatesP: 0054 9 11 2267 7577Email: [email protected] Website: www.offerwise.com

Founded in 2001, Offerwise is a full-service research and sampling firm specializing in LatAm countries and the U.S. Hispanic market. Our research panels recruit more than 7,500 panelists per day – making us the fastest growing panel in Latin America– and provide our clients access to one of the largest and most representative samples in the industry, with presence in more than 20 Latin American countries. Our proprietary in-house recruitment method ensures the quality our clients demand.

Page 25: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

EXHIBITORS | 25

ESOMAR Corporate and Individual members’ names in blue

Stand 6Sample answersMark DentCra. 52c # 94-17 Riomar, Off. 705, BarranquillaColombiaP: +57 5 304 4920Email: [email protected]: www.sampleanswers.com

Sample Answers are a worldwide sampling agency supplying B2B and B2C telephone samples to MR companies for over 20 years. We also offer online completes and panel building together with database building and cleaning services. Our services to the Americas continue to grow.

Stand 7Kampo Brasil ResearchDaniele Almeida Alameda Olga, 422 Cj.126 Sao PauloBrasilP: +551136755062 / +5511985573920Email: [email protected]: www.kampobrasil.com

Kampo Brasil is a full service fieldwork agency able to provide qualitative and quantitative data collection services in Brazil and Latin America. Our particular expertise is in recruiting and interviewing for B2B, B2C and health care studies for inter national market research agencies.

Stand 8Checker Software SystemsFelicia PintileiBucharestRomaniaP: +40 752472343 Email: [email protected]: www.checker-soft.com

Checker is an integrated platform for market research, with built-in support for all languages.

In one simple solution, covering all forms of market research, we combine everything you need to manage your research activities from start to finish.

Page 26: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

26 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

Stand 9expert ResearchJamylla Monay Coelho Lisboa, 442 - 2nd floor - Hall 22 - São PauloBrazilP: +551122251838Email: [email protected]: www.expertresearch.com.br

Expert Research is a Brazilian company located in São Paulo. Our work is guided by the differentiation of the wide range of qualitative and quantitative solutions that fit and seek to overcome the client’s expectations. Acting in Brazil and Latin America, our services reflect attention, experience and professional ethics. Our specialists are at your disposal and committed to deliver results with credibility, always respecting goals and deadlines. We think carefully about the optimum research approach for each project and develop bespoke and innovative research solutions.

EXHIBITORSStand 10Instituto QualiBestHugo Espejo/ Almir LeiteRua (St) Quatá, 845 – Vila Olímpia – São PauloBrazilP: +55-11-3846-0351Email: [email protected] /[email protected] Website: www.institutoqualibest.com.br

QualiBest is the leading provider of online research services for the Brazilian market. A pioneer in the segment, was founded in 2000 and has been working with National and International companies. Offers complete online and offline market research solutions through new technologies and interactive tools.

Stand 11 Fine Research Latin americaDiego CasaravillaAvenida Paulista 2494, 7th floor, Sao PauloBrazilP: (+55) 11 3129-3557Email: [email protected]: www.fine-research.com

Fine Research is a regional field provider with own local offices in Brazil, Mexico Argentina, Colombia and Uruguay.

It serves international colleagues, including top global MR groups and lots of middle size companies, providing all kinds of data collection for consumer, b2b and healthcare targets, including Qualitative, F2F, CATI and online. It currently hosts the largest Physician Panel in Latin America.

Page 27: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

EXHIBITORS | 27

ESOMAR Corporate and Individual members’ names in blue

Stand 12SSIFlavio ThomeSales Director, Brazil & ArgentinaRua das Olimpíadas, 205 - 4o andar04551-000, São Paulo - S.PBrasilP: +55-11-96188-2560Email: [email protected]: www.surveysampling.com

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.

SSI’s 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at www.surveysampling.com.

Stand 13opinaiaIgnacio LagoSales ManagerP:+54 11 4795-1503 Ext.113Email: [email protected]: www.opinaiapanel.com & www.opinaia.com

Opinaia is a panel founded in 2010 with more than 700.000 panelists across LatAm with offices in Buenos Aires, DF, Sao Paulo and Montevideo. It has headed more than 1000 online studies for market research & public opinion agencies, and also for scientific and academic research.

Page 28: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

28 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

GOES GREEN

Dear Delegate!

ESOMAR is going green and we are excited to update you on some of our current initiatives!For the LATAM Conference 2015 we have:

Created a digital list of participants to avoid unnecessary use of paper.* We encourage you to only print if needed.

Switched to environmentally friendly printing for our programme and other printed materials.

Made all presentation abstracts accessible online via our website and our ESOMARLIVE event app.

Selected a venue which is part of the GREEN engage development programme committed to responsible and sustainable business.

Join us in helping to make the world greener!the eSomaR team.

* Included within your final delegate letter, received few days prior to the event. If you have inquiries please do not hesitate to visit our registration desk where the ESOMAR staff will be happy to help you.Enjoy the experience!

Page 29: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

NOTES | 29

ESOMAR Corporate and Individual members’ names in blue

MEMBER GET MEMBERReFeR FRIeND oR a CoLLeagUe to eSomaR memBeRSHIP aND WIN

This year the ESOMAR member who signs up the most new members will receive free entrance and accommodation to the ESOMAR event of their choice. In addition, we will waive the € 50 sign up fee for the new member and provide you an ESOMAR research paper free of charge.

get more information at the RegIStRatIoN DeSK

Page 30: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

30 | LATIN AMERICA 2015

ESOMAR Corporate and Individual members’ names in blue

CONGRESS2015 Dublin / 27-30 September

Revelations

Register Now www.esomar.org/congress#esomar

CONGRESS2015 Dublin / 27-30 September

Revelations

Register Now www.esomar.org/congress#esomar

CONGRESS2015 Dublin / 27-30 September

Revelations

Register Now www.esomar.org/congress#esomar

Page 31: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

CHAPTER TITLE | 31

ESOMAR Corporate and Individual members’ names in blue

ESOMAR reserves the right to alter, or cancel, without prior notice, any of the arrangements relating directly or indirectly to the event for any circumstances beyond ESOMAR’s reasonable control.

ESOMAR will not accept liability for any losses and/or damages participants may suffer on account of an alteration or cancellation.

Participants, exhibitors and accompanying persons are advised to arrange adequate travel and health insurance. Do not leave any personal belongings such as bags, mobile phones, or laptops unattended in public spaces.

ESOMAR cannot be held responsible for anything left in function rooms and public areas. Taking pictures in any of the sessions or recording the sessions on any device (audio or visual) is not permitted without prior approval from ESOMAR and is considered an infringement of ESOMAR’s copyright.

Page 32: LATIN AMERICA 2015 - ESOMAR...4 | LATIN AMERICA 2015 ESOMAR Corporate and Individual members’ names in blue PROGRAMME eSP eNg PoR Monday 27 April 09.00 - 09.05 oPeNINg Joaquim Bretcha

CHAPTER TITLE | 32

ESOMAR Corporate and Individual members’ names in blue

ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide.

www.esomar.org