Commercial Opportunities 2018 - ESOMAR · the ESOMAR Business Team. Email: [email protected]...

Commercial Opportunities 2018


“ 32 hours of exhibition. 4 days of Congress. Not a free hour at CoolTool booth. Dozens of eye tracking devices sold. Thank you ESOMAR team for amazing traffic and inspiring program!”

Dmitry Gaiduk, CEO, CoolTool Inc, USA

For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business Team.

Email: [email protected]: +31 20 589 7859

Contents

About ESOMAR 4

ESOMAR opportunities 6

Events calendar 7

Young ESOMAR Society (YES) Programme 8

Training Partner Sponsorship 8

Livestream of ESOMAR events 8

Directory of Research 9

Webinars 11

Online ad types 12

Print ad types 13

Editorial and advertising schedule 14

Momentum Packages 15

Full-year Multichannel Packages 16

Contents 3


About ESOMAR

6,000+ members

500+ corporate members

130+ countries

Leading innovators

Decision makers

Practitioners

Clients

Suppliers

4 About ESOMAR


ESOMAR channels innovation through its global and regional events, full-year training activities, and online and print media packages, which provide its members and the community with the best industry content.

ESOMAR membership is a stamp of reliability and a guarantee to research buyers of your expertise in the field of data, research and insights.

ESOMAR is a community of leading innovators / decision makers / practitioners / clients and suppliers from the global industry.

CommunityChannelsMembership

For 70+ years, ESOMAR has been guiding, regulating, promoting and celebrating market, social and opinion research.

ESOMAR is the Global Insights Community.

A global membership base, reaching more than 40.000 insights professionals

6 About ESOMAR

1948 2018

70+ years of experience

Increase your global presence, grow your business.

17,000+Twitter followers

7,500+ Facebook followers

13,000+ LinkedIn followers

10,000+ ESOMAR TV viewers

Latin America 7% Europe 56% Asia 17%

North America 12% Africa 4% Middle East 4%

A global membership base, reaching more than 40.000 insights professionals

About ESOMAR 5


150+ exhibitors a year

ESOMAR opportunities

ESOMAR events attract more than 2,300 delegates from 85+ countries a year, offering exposure on a global level.

ESOMAR connects you with global market research leaders through our face-to-face events, print and online opportunities and social media channels.

85+ countries

60,000unique page views a

month on events page

126total hours ofnetworking

2,300event delegates

■ Director■ C-Level Position■ Manager or Senior Manager■ President or EVP■ Other■ Executive or Specialist■ Principal or Partner■ Consultant of Coordinator■ Analyst or Assistant■ Academic or Professor

■ Manager Level or Higher

■ Other

■ B2B

■ B2C

■ Other

Job Title

2%3%

4%5%

5%

8%

9%

18%

18%

28%

Job TitleManager or Higher

Level

77%

23%

CompanyType

23%

71%

6%

ESOMAR’s global and local events bring together key international experts. Exhibiting at ESOMAR events allows you to make invaluable business contacts, promote new and existing products and generate sales leads. For more information about exhibiting or sponsoring at an ESOMAR event contact [email protected].

6 ESOMAR opportunities


Event delegates

Events calendar


Events calendar

Congress 2018Berlin / 23-26 September

ESOMAR’s flagship event brings 1,200 international data, research and insights professionals together and features one of the largest industry exhibitions

Latin America 2018Buenos Aires / 15-17 April

Leading research event within the region for those planning or doing business in the LATAM area

Bootcamp 2018(Semiotics) – APAC Bangkok / 16-17 May

New skills and training workshop event for global market research professionals

Bootcamp 2018(Generating Insights) – MENAP Dubai / 19-20 March


WIN: World Inspiration Network Autumn editionUSA / November

Our brand new event featuring a collection of the best client-side (only) eureka moments

4days

1.5days

2days

2days

80 countries

20 countries

1,200delegates

180delegates

40delegates

40delegates

80sponsors & exhibitors


sponsorship available


€ 4.150starting

from

€ 2.500starting

from

€ 2.000starting

from

€ 2.000starting

from

Bootcamp 2018(Storytelling) – USA Santa Monica, LA / 5-6 February


WIN: World Inspiration Network Spring editionAmsterdam / 26-27 March

Our brand new event featuring a collection of the best client-side (only) eureka moments

2days

60delegates sponsorship

available

€ 2.000starting

from

Asia Pacific 2018Bangkok / 13-15 May

One of the largest insights sharing platforms in the region – attracting top level research experts and clients

Summer AcademyAmsterdam / 4-7 June

A week of workshops for market research professionals

FUSION! Where Big Data meets Global QualitativeEurope / 11-15 November

Uniting two of our international consumer insights events in the same week, same venue enabling attendees to consolidate ‘the what’ with `the why’.

2.5days

4days

5days

30 countries

5 countries

30 countries

200delegates

100participants

300+delegates

40exhibitors



€ 3.500starting

from

€ 2.500starting

from

€ 2.500starting

from

ESOMAR opportunities 7


2days

100delegates

65% client sidesponsorship

available

2days

100delegates

65% client sidesponsorship

available

Launched in 2016, ESOMAR created a new type of membership specifically aimed at market researchers or students of research aged 35 and under - the Young ESOMAR Society (YES).

Become a YES sponsor and help young researchers in less privileged countries become members – assisting with their career opportunities, networking and knowledge. Gain positive exposure and become a renowned global supporter of young talent and industry growth.

ESOMAR BootcampsESOMAR offers research training for professional researchers working internationally and you can have the opportunity to sponsor the Bootcamps, to reach delegates interested in reinvigorate their understanding of traditional research as well as deeping their understanding in new methodologies.

3,300+ Unique

connections

1,753Registrants



Young ESOMAR Society (YES) Programme

Training Partner Sponsorship

Livestream of ESOMAR events

104countries

27Industry Sectors

Top 3: United States, Great Britain (UK), Mexico

Top 5 : Market Research, Consultancy, Advertising & Marketing, FMCG and

Food & Beverages

ESOMAR livestreams many of its global events – with market researchers registering from across the world. Sponsor the livestream of a specific event, through logo placement or a promotional 20 second advert, and expose your company to a global audience.

ESOMAR TV at CongressLivestreaming is further complimented by a live TV studio at our largest event of the year, Congress. There are a number of possibilities here, including sponsorship of ESOMAR TV, a paid interview slot and promotional adverts in-between the breaks. ESOMAR TV at Congress is watched by a global audience of 3300+ and the content is made available afterwards on ESOMAR’s YouTube channel, Facebook, as well as the ESOMAR members’ section, expanding your reach even further.

Sponsorship available starting from E 2.000

Sponsorship available starting from E 2,500

ESOMAR Congress 2017 TV Livestream


Directory clients

Asia 2%

Europe 30%

Americas 13%

Africa 8%

Oceania 2%

Listed companies

Europe

891

APAC

301

107

LATAM

162

Middle East & Africa

98

North America

Directory of Research

The ESOMAR Directory of Research is the industry’s first and largest resource of international market research companies, attracting international marketers, market research professionals and research clients that are actively seeking assistance on research projects or agencies looking to build partnerships.

All organisations included in the directory employ at least one ESOMAR Member in their office, giving research buyers the reassurance that all companies listed conform to the highest professional standards and have undersigned to abide by the ICC/ESOMAR International Code on Market and Social Research.

With more than 35,000 visitors a month, the ESOMAR Directory of Research has proven to be an invaluable business investment for ESOMAR members. New features include tender request functionalities, mobile optimisation and facility pictures.

With different listing types to suit any budget, the ESOMAR Directory offers cost-effective means to reach large audiences of international research buyers you will not find anywhere else.

Over 100 Requests for Proposal (RFP) are submitted every month by research buyers to listed companies. If your company is not listed you will be missing out on receiving business enquires that your competitors get.

Sellers of research products and service providers that promote their companies through the directory, ultimately strengthen their brand, generate more qualified leads and grow revenues.

1,559Global listings

420,000+Visitors a year

100+RFP

100+ RFPevery month

Visitors from

165+ countries

Directory of Research 9


10 Directory of Research


What is included in the listing Standard Premium Premium +

Company profile, appear in the directory search results

Be notified of request for proposals submitted by clients using the directory

List the research & insights services provided by your company

Names of key people within your company and ESOMAR members

Premium listing features Standard Premium Premium +

Company logo in the search results pages and company listing

Include pictures of your viewing facilities

Upload marketing support materials to the listing

Premium plus + features Standard Premium Premium +

All your international branch offices or other agencies with whom your company is partnered with in a single digital space

Additional onsite distribution at ESOMAR events

Complimentary banner advertisement

Total Price at once € 780 € 1,100 € 3,500

How will my listing look? How will my listing be displayed on a search result page?

Premium

StandardStandard

Company Logo in the search results pages and company listing.

If your company offers focus rooms, test kitchen & traditional spaces for client, you can upload pictures of these for clients to see.

Showcase your companies industry

expertise by displaying client

presentations, case studies and brochures within

your listing.

Premium

Print Online

Premium +

Banners

Premium +

Multi-Country Listings 2017

B2B International

Euston Tower - Floor 33 286 Euston Road London NW1 3DP United Kingdom

Tel: +44 (0)203 463 8750 Email: [email protected] Website: www.b2binternational.com

Founded: 1998

B2B International is a leading global business-to-business market research specialist. Thanks to our highly experienced in-house team of b2b specialists, our business-to-business expertise is second-to-none. We have worked across a vast array of industry verticals: from aerospace to automotive; chemicals to construction; engineering to education; food to finance; paper to pharmaceuticals; technology to telecommunications; and many more besides. With offices across Europe, North America and Asia-Pacific, we pride ourselves on our geographical reach and experience, and are recognized for our ability to carry out highly complex multi-country research studies. Every project we undertake is tailored to our client’s exact needs and uses the most suitable combination of qualitative/quantitative research methodologies, and traditional/cutting-edge techniques. Our range of services includes: • advertising research• branding research • channel/supply chain research• competitive intelligence • customer loyalty & satisfaction • employee engagement research• market entry • market opportunity research • pricing strategy research • product development • segmentation research We are proud to count among our clients some of the largest corporations in the world, for whom our research insights help drive tactical and strategic action. B2B International. Beyond Knowledge.

Europe Contact Nick Hague +44 (0)203 463 8750 [email protected] www.b2binternational.com

Asia-Pacific Contact Stephanie Teow +44 (0)203 463 8750 [email protected] www.b2binternational.com/china

North America Contact Julia Cupman +1 914 761 1909 [email protected] www.b2binternationalusa.comPremium +

Webinars 13

Webinars

ESOMAR successfully hosts a number of webinars and each year companies utilise this platform to host their own webinars - giving them the opportunity to showcase expertise, educate the marketplace, engage the intended audience and grow business leads.

8,000 webinar registrations a year

Europe 46%North America 30%

LATAM 7%

Middle East 1%APAC 9%

Oceania 3%Africa 3%

What you get from sponsoring a Webinar:• A 1 hour customised webinar to showcase the content of

your choice, alternatively, ESOMAR can provide a list ofrecommended topics of interest to the research community.

• Generate an expansive list of leads including attendancelive and/or on-demand viewers.

• Expert advice and support throughout the process tomaximize the reach of and impact of the webinar.

• Webinar available for 1 year for on-demand viewers.• Link to full report of webinar results available for 1 year.• Include valuable content on your webinar: promotional

material, presentation slides and more.

Webinars 11


Webinars have a regular rate of € 4,400

Registration by age

30%31 - 40

19%Under 30

27%41 - 50

60+5%

16%51 - 60

Online ad types

Research World Connect, ESOMAR’s online magazine, has an online audience of 11,000 readers per month, offering a global podium for debate and discussions, with potential for advertorials. Additionally, the Research World E-Bulletin is sent out 6 times a year to more than 10,000 subscribers, highlighting relevant articles in Research World print and online.

Both online options offer a potential for banner advertisements to reach a widespread global audience.

12 Online ad types


Online 5% 15%

RW Connect * x1 Issue x2 Issues x4 Issues

Advertorial € 1,110 € 1.060 € 940

Top Banner € 885 € 840 € 750

Middle Banner € 665 € 630 € 560

Bottom Banner € 445 € 420 € 380

Sponsored content Ad € 650 € 620 € 525

RW E - Bulletin * x1 Issue x2 Issues x4 Issues

Header Banner € 545 € 520 € 460

Side Banner € 445 € 420 € 380

Footer Banner € 350 € 330 € 300

* Adjustment by number of ads requested

x3 Issues - 10% x5 Issues - 20% x6 Issues - 25%

Banners Available for 2 Months

11,000visitors a month11.000+

subscribers 10.000+

728 x 90 px - Top banner

max300 x 300 px Side banner

1,200 x 120 px - Bottom banner

300 x 100 pxMiddle banner

600 x 75 px - Footer banner

1,200 x 120 px - Sponsored content (fluid)

Research World Connect Research World e-newsletter

6x a year

Print ad types

Research World Magazine is the magazine for the data, research and insights, with a readership of 35,000 marketing, advertising and research professionals around the world. With 6 issues a year, Research World Magazine is available to ESOMAR members and is also given during ESOMAR regional and global events.

Read in 100 countries6 issues a year

Readership of

35,000 people

Print ad types 13


Full pageFull page

210 x 250 mm

1/2 page

185 x 110 mm

1/4 page

90 x 110 mm

Print 5% 15%

Research World Magazine * x1 Issue x2 Issues x4 Issues

Double Page Spread € 5,080 € 4,830 € 4,320

Full page € 2,760 € 2,620 € 2,350

1/2 page € 1,780 € 1,690 € 1,510

1/4 page € 1,330 € 1,260 € 1,130

1/8 page € 885 € 840 € 750

Advertorial € 3,000 € 2,850 € 2,550

Note: All ads are full colour

* Adjustment by number of ads requested

x3 Issues - 10% x5 Issues - 20% x6 Issues - 25%

Editorial and advertising schedule

14 Editorial and advertising schedule


January / February

World in Turmoil

September

Radical Innovation

March / April

Advertising and Media Research

OctoberNiche Research - Investigation lesser-known research settings

May / June

Gen Z - the new hero generation?

November / December

Celebration of Qualitative

2017 saw huge changes and turmoil politically and socially so what is the economic and political outlook for 2018? As we look to the year ahead, can research accurately gauge underlying emotions and motivations of disaffected peoples and how does this translate into the business of research? What are the key developments that will impact research and insights?

Regional Profile Middle East and AfricaExtra Distribution ESOMAR MENAP

Bootcamp & WINAdvertising reservation deadline

19 January 2018

Advertising copy deadline 22 January 2018Submission of content ideas 13 November 2017Content copy deadline 11 December 2017Published 16 February 2018

The future is bright, the future is brilliant but there are also a number of threats out there – or are they opportunities? What is the state of the art use of Artificial Intelligence in consumer insight generation? What is its role in research company management - the Holy Grail? What is the RoI on Big Data analytics ? What is sticking in terms of innovation and what just doesn’t seem to be making it?

Extra Distribution ESOMAR CongressAdvertising reservation deadline

03 August 2018

Advertising copy deadline 06 August 2018Submission of content ideas 04 June 2018Content copy deadline 02 July 2018Published 01 September 2018

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What’s the state of the art in media and advertising research, how close are we to reliable cross-platform currencies and how is this impacting the new world of media buying?

Regional Profile Latin AmericaExtra Distribution ESOMAR LATAM

ConferenceAdvertising reservation deadline

09 February 2018

Advertising copy deadline 12 February 2018Submission of content ideas 11 December 2017Content copy deadline 08 January 2018Published 09 March 2018

It is truly fascinating to understand just how all-encompassing the research industry is. In this issue we look at niche research and what we can learn from it. If you are involved in legal research, agricultural, social research, industrial design research or any other field that is not often talked about then this is your turn to shine!

Regional Profile North AmericaAdvertising reservation deadline

21 September 2018

Advertising copy deadline 24 September 2018Submission of content ideas 23 July 2018Content copy deadline 20 August 2018Published 19 October 2018

Gen X, millennials, baby boomers….each generation has a few characteristics which are meant to generally define them. Upcoming Gen Z is now between 5-19 years and will have higher expectations, even shorter attention spans, be better multi-taskers, more idealistic, and more global….what does this mean for business and society? And how are the other generations faring?Are you an ESOMAR YES member? Do you have an opinion? Then this is the issue where we would like to hear from YOU!! Help us to make this issue the YES issue of 2018!

Regional Profile: Asia PacificExtra Distribution ESOMAR APAC

ConferenceAdvertising reservation deadline

30 March 2018

Advertising copy deadline 02 April 2018Submission of content ideas 29 January 2018Content copy deadline 26 February 2018Published 27 April 2018

Understanding the human condition remains the over-riding joy of research. This is certainly the core of qualitative research. Join us in celebrating the latest trends in online and offline qual. Where are we in the use of qual in quant research? What is the impact of text and video analytics on qualitative research? This and other facet of the quali world will be looked at in detail.

Regional Profile EuropeExtra Distribution ESOMAR FUSION!Advertising reservation deadline

05 October 2018

Advertising copy deadline 08 October 2018Submission of content ideas 06 August 2018Content copy deadline 03 September 2018Published 02 November 2018

Momentum Packages

Print + OnlinePackage features Basic Medium Premium

Research World Magazine - Full Page Ad

RW Connect - E-bulletin Advertorial

RW Connect - Top Banner

RW E-bulletin- Header Banner

RW Connect - Middle Banner

RW E-bulletin - Side Banner

ESOMAR Directory - Country Page Banner

Research World Magazine - Half Page Ad

RW Connect - Bottom Banner

RW E-bulletin - Footer Banner

€ 2,650 € 3,850 € 4,620

WebinarsAdd a Webinar with a 15% Discount from original Price

Final rate * € 3,700

* Upgrades available for Research World Magazine, RW Connect and RW E-Bulletin Banners

Momentum Packages 15


To effectively reach a variety of agency and client-side market researchers, international companies and associations, ESOMAR offers a variety of Momentum Packages based on your specific media objectives, to build company exposure, generate potential leads and network with market leaders. Perfect for your service or product launch, event or any important activity during the year.

There are three options available: Basic, Medium and Premium.

To any of these options you can also add webinars. The packages will include the same print + online options.

9%Novice

38%Intermediate

53%Expert

Webinar target

audience

Option 1 Brand Builder Program

# Items Package features

3 Research World Magazine - Half Page Ad

3 RW Connect - Middle banner

2 RW Connect - Sponsored Content Ad

1 RW Connect - Advertorial

3 RW E-bulletin - Side Banner

12 Final rate * € 8,600

Option 3 Full Market Reach Program


6 Research World Magazine Ad (Half page or Full page)

4 RW Connect Banner Ad: Top Banner

4 RW Connect Banner Ad: Sponsored Content Ad


6 RW E-bulletin Banner Ad: Header Banner

1 Webinar

24 Final rate * € 24.200

* Upgrades Available for Research World Magazine, RW Connect and RW E-Bulletin Banners

Option 2 Secure Conversion Program


4 Research World Magazine Ad (Quarter page or Half page)

4 RW Connect Banner Ad: Top banner

3 RW Connect Banner Ad: Sponsored Content Ad


4 RW E-bulletin Banner Ad Side Banner

17 Final rate * € 13,200

Webinars

Include a Webinar

Final rate * € 16,900

Full-year Multichannel Packages

Option 1: Brand Builder Program + Webinar

Editorial Plan Media Ad type Advertising Copy Deadline

MarchApril

Latin America 2018Buenos Aires / 15-17 April

RW Magazine Half Page Ad 10 February 2018

RW Connect Middle Banner Sponsored Content Ad

22 February 2018

RW E Bulletin Side banner

MayJune

Asia Pacific 2018Bangkok / 13-15 May

RW Magazine Half Page Ad 10 April 2018

RW Connect Middle Banner Sponsored Content Ad

20 April 2018

RW E Bulletin Side Banner

AugustSeptember

Congress 2018Berlin / 23-26 September

RW Magazine Half Page Ad 09 July 2018

RW Connect Middle Banner15 July 2018

RW E Bulletin Side banner

OctoberNovember

FUSION! Where Big Data meets Global QualitativeEurope / 11-15 November

Webinar Long webinar 20 September 2018

RW Connect Advertorial 10 September 2018

16 Full year Multichannel Packages


ESOMAR provides full-year Multichannel Packages to reach your entire audience, including a diversified media programme to support your company goals around the year based on your objectives. These are our integrated approaches, Brand Builder, Secure Conversion and Full Market Reach.

+6,000downloads ofResearch Worldonline in 2016

Media PlanExample

The Global Insights Community70 years of leading, driving and facilitating change within the industry

For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business Team.

Email: [email protected]: +31 20 589 7859

Commercial Opportunities 2018 - ESOMAR · the ESOMAR Business Team. Email: [email protected]...

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