Consumers Today @ ESOMAR CEE Forum

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Transcript of Consumers Today @ ESOMAR CEE Forum

Page 1: Consumers Today @ ESOMAR CEE Forum
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Massive change

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Digital, Social & Mobile

73% 75%

31% 24%

54%

44%

25%

20%

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Digital Darwinism

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31% 27%

9% 6%

47% 52%

42% 45%

44% 39%

Ever

Often

Potential Brand

Potential Topic

MROC/CCB

Co-creation & Collaboration

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Consumer

Collaboration

Index

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Structural Collaboration

with consumers

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CHIEF

CONSUMER

OFFICER

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Ready for a transformation?

linkedin.com/in/tomderuyck

@tomderuyck

[email protected]

Tom De Ruyck

Managing Partner & Head of Consumer Consulting Boards

linkedin.com/in/anneliesverhaeghe

@annaliezze

[email protected]

Annelies Verhaeghe

Managing Partner & Head of Research Innovation