Innovate 2008 Esomar
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Transcript of Innovate 2008 Esomar
THE WORLD IS CHANGING
The Little Light on the Left Wichert van Engelen
Copenhagen, June 17th 2008
The Little Light on the Left 2
Change & Innovation
Internal Objections External Restrictions Personal blockades
Innovation in Service-industry Personal innovation
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Internal hurdles Not invented here IT-investments are scattered We first need a strategic vision We lack knowledge and experience We first need to re-organize Fatalism (ok, but we are not like Google) Short termism (the shareholder-value!!!) Our bright ideas will be stolen by others It’s not our core-business Too complex data-handling Our services are too complex, they only can be
dealt with by personal advisors Our normal IT is not even on track
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External hurdles
No market Not known by clients Cannibalism Use of internet by elderly Regulations, Laws and more
regulations
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Ideeen GenoegSlagvaardig innoveren in de dienstverlening
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FunctionalityKills
CreativityKills
Functionality
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Only implemented ideaswill become part of
history
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Nine Thoughts
1. Look for Fresh Money2. There are more than enough ideas3. Develop your eighth sense for the future4. Implementation is far more important
than ideas 5. To innovate you have to work structuraly
non-structured6. Use the power of Now7. The organisations: a hybrid model8. Be aware of the game, the actors and their
roles9. Just do it!
More of the same money
Incr
em
en
tal
Rad
ical New
Business creationRadical
innovationin current business
Continiousimprovements
Fresh money
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1% Innovation99% Execution
Grow by managing mature business efficiently and incremental
improvements
Invest in creating future growth engines
Run and win the game Change the game
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No companyNo companyever grew to greatness ever grew to greatness
by cutting costs.by cutting costs.
(Jack Welch)
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Target-settingRegular target-setting Targets to provoke innovation
• Specific
predictable, plannable developments
• Less specific
Flexible, freedom to experiment, incremental insights, search for knowledge
• Quantitative
Measurablesharp focus
• Qualitative
Possibilities
• Realistic
conceivablerealizable
• Provoking
Inspiring, madness, over-the-top, discussion
• Loss & risc averse
within frames: time, quality, budget
• Focus on succes
Definition of succes
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Yet…..
Top always wants
Top always wants innovation, but
innovation, but choses:choses:the well-known
the well-known the short termthe short term
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The Little Light on the Left 15
FunctionalityKills
CreativityKills
Functionality
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Innovate structuraly non-structured
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50 ideas 10 pilots 5 in production
Funnel
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Innovation:Innovation:It’s not a funnel. It’s not a funnel.
It’s a dangerous journey, It’s a dangerous journey, from idea to moneyfrom idea to money
along a lot of obstaclesalong a lot of obstacles
(Eddie Obeng)
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BusinesscaseBusinesscase
BusinessmodelBusinessmodel
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Rad
icality
L
ow
H
igh
Low High
Passion
GraveyardGraveyard LineLineorganisationorganisation
SandpitSandpitGolden Golden
mountainsmountains
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69486948
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The Little Light on the Left 23
Your own values?
Adapted from: Digital Pharma, Len Starnes, 2007
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Ships in harbour are Ships in harbour are safe.safe.
But that’s not what But that’s not what
ships are built for.ships are built for.
(Alan Ada)
Ships in harbour are Ships in harbour are safe.safe.
But that’s not what But that’s not what
ships are built for.ships are built for.
(Alan Ada)
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Innovation need intrapreneurs Always be prepared to get fired Outrun bureaucracy Do whatever it takes, no matter your official
function-description Don’t work alone, get supporters Only work with the best Stay under the radar as lons as possible Dare to get dirty hands Don’t ask for permission, ask for forgiveness Keep on dreaming, but be realistic about the
route Involve your sponsors, and don’t forget to thank
them
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Nothing venture Nothing venture Nothing winNothing win
(England, 15th century)(England, 15th century)
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