STUDIO OVERVIEW

Keene Ideas Marketing & Design is based in Central Florida.

Our process hinges on a collaborative relationship with our clients and vendors. Design possesses the power to communicateand produce meaningful aesthetic experiences. We believe a good design process is rooted in the act of listening.

SERVICE OFFERINGS:

Traditional Design & Marketing:

Brand Audit & Strategic PlanningBrand Identity & Identity System DesignPrint/Collateral DesignAdvertisement DesignEnvironmental Graphic Design & ProductionPhotography: Studio & Outdoor

STUDIO PROFILE

Web Marketing: Search Engine Marketing Search Engine Optimization Pay-Per-Click Campaigns ROI Tracking Web Advertisement Design Online Media Buying Email Marketing Blog Marketing International SEO

Web Design & Production: Web Strategy & Usability Planning Information Architecture User Interface Design Graphic Design & Animation Web Application Development Database Design and Integration

Public Relations/Publicity: PR Campaign Press Release Community Events Community Relations Media Release Media Purchasing

Video Production: HiDef Pre & Post Production Services HiDef Cinematography/Videography HiDef Photography Story-Boards Location Scouting On-Site Mobile Editing National/International Network of Videographers

Business & Marketing Services:

Strategic Business Plan Development Identify & Write Business PlanSales ConsultingBusiness CoachingStrategic Planning/Time lineBusiness SeminarsWebinars

CLIENT PROCESS

At Keene Ideas, our working process begins with a meeting to ascertain your companies overall goals.

The success of many visual projects can be traced back to a clear understanding of the specific demographic market base being targeted. Once that is clear, the design team can begin formulating a message and help you develop a structured approach to a successful campaign.

From the initial meeting, the process rapidly moves into the detailed proposal and joint strategy sessions to layout the time line and specific elements of the project management. Once completed and approved, the initial proofs and concepts are scrutinized and refined for final approval.

Tracking the response of an advertising, viral, or promotional campaign is key to measuring the success or failure of any marketing objective. As with all business, the financial matrix for the campaign and branding we develop is an integral part of the overall mission at Keene Ideas.

The most important element of the process is the follow-up and on-going measurement of the marketing to make sure the brand strategy and time line, as well as tracking tools have provided us with enough information to gauge the success of the project.

InitialMeeting

DevelopStrategy

ProjectExecution

MeasureSuccess

PERSONAL PROFILE

Doni Keene has been in love with design since he was old enough to trace Disney cartoons and mark-up the family walls. A few years later, Doni is smarter, wiser, and has found more produc-tive outlets for creative expression.

Doni enjoys collaborating with clients and creative professionals to help them achieve some seri-ous goals. In his 25 years of professional experience, Doni has come to realize creative solutions to business problems cannot be forced - they must flow naturally from a process of due diligence, reflection and simplification.

In today’s global marketplace and technology driven media outlets, it is imperative to guide business solutions through the filter of “digital” and continually guard against developing entire campaigns on traditional advertising and marketing.

Technical / Creative Proficiency:

Print/Typographic Design, Advertising Design & Copy writing,Photography, Web Interface Design, Web Usability Planning, Digital Illustration & Photographic Retouching

Business Knowledge:

Strategic Planning, Business Plans, Brand Management, Project Management, Sports Marketing, Entertainment & Theme Park Industry, Health Care Industry & Cinema.

Family Friendly Schools & the Engage Institute Pocket Folder

Category/Identity and Print DesignProject Involvement/ Creative Direction, Design Development01

Doxa 360 Pocket Folder & Mailer

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design 02

Orlando Medical Group Branding

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design 03

Cody Jacks Restaurant Menu

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design04

Darios Restaurant Franchise Menu/Web

Category/Identity & Print Design/Website/Branding elementsProject Involvement/ Creative Direction, Food Photography, Layout & Graphic Design05

Intimate Life Ministry Prayer Book Cover

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design06

Todd Shaw Book Cover

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design07

Global Nursing Solutions Trade Show Presence

Category/Identity & Print Design/Full Size DisplaysProject Involvement/ Creative Direction, Layout & Graphic Design08

Conrad Racing Sponsor/Media Packet

Category/Identity & Print Design/DVD Media ProductionProject Involvement/ Creative Direction, Layout & Graphic Design, HD Video Production09

Gordon Motorsports Web Design/Brand

Category/Website/Branding ElementsProject Involvement/ Creative Direction, Design Development, Interface Design, Layout & Graphic Design10

Gordon Motorsports Adv Campaign (proposed)

Category/Print AdvertisingProject Involvement/ Creative Direction, Layout & Graphic Design11

Catbone Publishing Company Website/Brand

Category/Website/Branding elementsProject Involvement/ Creative Direction, Design Development, Interface Design12

Identity Design/Logo Sheet

Category/ Identity Design13

Ken Hatley Inc., Brian Laye Debut CD

Category/Package DesignProject Involvement/ Creative Direction, Photography Direction, Layout & Production14

Superior Concrete Construction Pocket Folder

Category/Identity and Print DesignProject Involvement/ Creative Direction, Layout & Production15

Apparel/Screen Print

Category/Screen Print Design16

Tri Forbes Outdoor Advertising

Category/Outdoor Advertising-BillboardProject Involvement/ Creative Direction, Layout & Graphic Design, Media Buy17

Tri Forbes-Tuscanooga Development Pocket Folder

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Production18

Race Fan Media Packaging Design

Category/Package DesignProject Involvement/ Creative Direction, Layout & Production19

Song-Writers in the Round TV Series Poster

Category/Identity & Print DesignProject Involvement/ Creative Direction, Layout & Graphic Design20

Keene Ideas Marketing & DesignPO Box 120565 Clermont, Florida 34712

Office 352.243.4371Mobile 407.443.9931

E-mail: doni@keene-ideas.comWeb: www.keene-ideas.com