Key Challenges of Converting Online Shoppers
Transcript of Key Challenges of Converting Online Shoppers
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E-commerce has changed the way people shop all over the world.
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Online buying has grown exponentially
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Businesses will Businesses will have to capitalize have to capitalize on this growth on this growth opportunityopportunity
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Users browse through your website looking for a different customer experience or a unique product.
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Since customers spend a lot of time on virtual stores, businesses need to come up with something attractive to engage them.
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Here are Some Challenges of Converting Online Shoppers
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The Price is Right
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Converting a browser who is in the age group of 16-24 is the most difficult as better deals on rival websites can easily grab their attention.
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Seasonal Offers
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Conversion rates sky-rocket during festivities as everyone is looking for deals, discount offers and freebies.
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Old is Gold
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New businesses find it difficult to attract new customers who are loyal to established websites.
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Aesthetics, Convenience, Speed
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If websites are sluggish or aesthetically displeasing or various steps are involved in making a purchase, customers just abandon their purchase in the cart and rarely return to such websites.
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Here are 7 trust indicators that convert online browsers to customers
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1. Testimonials
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This is where real people tell real stories.
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Pictures of happy and satisfied customers add to the visual impact of the web page.
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2. Business Awards
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Being awarded for your work by industry leaders and associations increases your credibility in the eyes of consumers.
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3. Product Reviews
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Product reviews by persons who have actually used the product acts as a sales booster.
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4. Shopping Certificates
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In these times of growing online fraud, customers are skeptical about leaving their card information with the store.
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Secure shopping certificates such as SSL(secure socket layer) certificates alleviates their fear and enhances their shopping experience.
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5. Multiple Shipping Options
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Trustworthy and efficient logistics partner is an integral part of today’s online business.
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On-time arrival, free returns and free shipping options are excellent methods of winning over customer’s trust.
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6. Convenient Returns
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A sound return policy with no extra charges is highly appreciated by customers.
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7. Customer Support
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Online businesses must provide multiple customer support channels to resolve their grievances at the earliest.
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Online businesses have to design their website in such a way that visitors have the same feeling as visiting an actual brick-and-mortar store.
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Online businesses must also offer seamless sales and assistance when the need arises.
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Invensis provides a wide range of call center outsourcing services for retail and eCommerce industry.
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Invensis’ End-to-End eCommerce Support Services include:
Order ProcessingProduct Information Management ServicesCall Center Outsourcing ServicesFinance and Accounting Outsourcing ServicesDigital Marketing ServicesPhoto Editing Services
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Invensis is an ISO 9001 and 27001 certified company and has served 200+ clients around the world.
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To find out more about the services offered and benefits of partnering with Invensis, please contact us at [email protected]