Whatyou see iswhatyou get

PartnershipsAlliancesActivationsEventsBTL Tie-upswww.heritagefoods.in

Your

BE SEEN AT ALL THE RIGHT SPOTSShow. Impress. Capture.

Your

OUR STRENGTHSAbout Heritage

SHOPPER PROFILE

70% of customers

are between 25 - 55 yearsIncome of Rs. 30,000

plus per month

Average time spent per visit

30 minutes

50% of our customers are SEC A

Income of Rs. 50,000 plus per month

Store Format - Super market(2500 sq.ft. to 6000 sq.ft.)

Store PresenceHyderabad - 56 | Bengaluru - 15 | Chennai - 32

Trading Space - 3.2 lakh sq.ft. and growing(2500 sq.ft. to 5000 sq.ft.)

Footfalls/Month - 1.8 million & growing

New ‘Heritage MART’ Hyper format(Over 10,000 sq.ft.)

100+ Stores & GrowingHyderabad - 56 | Bengaluru - 15 | Chennai - 32

KNOWING IS GROWINGDynamics

Customer behavior

Decisions shoppers make in store

Category Decisions

Volume Decisions

Brand Decisions

Decide how much to buy inside the store1/2

Wait in store before choosing a brand1/3

Shop without a shopping list

2/3

Buy from unplanned categories

1/4

Note the product in the shopping list, not the brand

4/5

Plan to buy from a category but leaves empty handed1/10

Decide what to purchase in the store7/10

HELPING YOU REACH BIGSolutions

How to get these shopper decisions to bend your way?

Alliance Marketing

SBI 5% Cashback Offer

Vodafone Kiosk YES Bank 5% Cashback Offer

Retail space branding is the only media which delivers a brand’s call to action at the critical point of decision,

when consumers are making 70% of their purchase decisions. Heritage understands this and shares the

opportunity with brands that would like to exploit the platform to jointly sell a product, service or concept.

Alliance Marketing at Heritage is the zenith of taking advantage of mutual strengths, brand recognition and

customer base.

Display drives

category

Price drives

volume

Engagement drives brand

decisions

Effective use of available in-store media for

integrating above-the-line and in-store activity

to create a powerful marketing campaign with multiple touch points, to

increase brand’s presence which in turn increases

your product sales.

Especially in tough economic times, shoppers can rarely resist stocking up on quality brands that lower the price to sustain

volume sales.

Brands that actually engage shoppers, experimentally or

emotionally, tend to turn shoppers into buyers.

All these steps go a long way in winning the ‘First Moment of Truth’

Second Moment of Truth (Experience)Stimulus

First Moment of Truth (Shelf)

WE GUARANTEE YOUR RETURNSROI

How we do it?

How can we drive Category, Volume & Brand decisions?Through effective utilization of branding opportunities in partnership with retailer.

What branding opportunities are available to influence shopper’s decisions in favour of my brand?Our in-store media offers brand recall like no others. We provide a multiplier effect from the moment the

shopper engages with the Trolley; he/she is confronted with solutions from on the Shelf to being wowed

with a 3D floor graphic or an in-store demonstration.

Elevating your campaign to consumer’s

“top of mind”

Increasing profits through driving sales of non-discounted

items

Promoting your brand at

the moment of decision

Encouraging customers to try new and existing

products

Stimulating impulse buying

The power of shopper media can never be underestimated

MAKE THEM SEE TOMAKE THEM BELIEVE

Branding opportunities

Collaboration with Heritage Fresh can help your brand gain better visibility at the POS, thereby influencing

purchase decisions. A brand can take advantage by either partnering as a Sponsor during any of the

below listed campaigns or independently choosing from a host of media available.

Heritage Fresh’s Seasonal Campaigns:

Anniversary Promotions

Weekend Block Buster

Festive Promotions

Monthly Budget Shopping

Weekend Specials

*A sponsor can partner in a campaign that is carried out across the cities using media available in the

retail space in addition to being a part of our Leaflets, banners, Posters etc.

Media available to carry your brand forwardEntrance of the store

Sign board

Glass

Non-lit Hoarding

Banner

Product Inflatable Display

Non-lit hoardings do the job of a billboard but cost as little as 1/6th of a commercial hoarding. Also great ROI is guaranteed.

Aisles

Shopper Stopper

Shelf Talkers and Strips

Wobblers

Floor Talkers

Promo Bin Banners

Fresh Banners

Base Banners

Even from a distance this has an instant and high impact branding.

Trolley

3 sides of the Trolley

2 sides of the Basket

Chiller and Freezer Talkers

Here, attention of the shopper is guaranteed for entire length of shopping; 15-20 minutes for trolleys, 30-40 minutes for baskets.

Other Media

Checkout / Impulse Gondolas

POS Counter Base

Drop Down Banner at POS Counter

Bill Rolls

Carry Bags

Pillars

Leaflets

These other media have their own way of leaving a mark with the customers.

We are flexible and open for any creative ideas from the brand and can customize as per brand’s requirement

PROGRESSING WITH OUR PARTNERSPartners

Trading Partners

Non-Trading Partners

e-commerce Partner

Step Risers

Vegetable Racks

SPACES WHERE YOU CAN SHOWCASEAvailable Media

External Media

Entrance Arches

Non-lit Hoarding

Inflatable Display Delivery Van Branding

SPACES WHERE YOU CAN SHOWCASEAvailable Media

Pillar Wraps

Shelve Strips

POC Counter Base

In-store Media

Chiller Branding

Shopping Trolley

Floor Graphics

A RIGHT INFLUENCE SURELY REWARDSMarketing Collaterals

Shopping Bag A4 Leaflet - Branding Bill Rolls

LCD TV Milk Packet Branding

Milk ParlourBill Rolls

THEY SPEAK OF OUR EXCELLENCEAwards and Appreciations

Images Retail - Most Admired Retailer of the Year 2014 (Food & Grocery)

Coca Cola Golden Spoon Award for Most Admired Retailer of the Year 2015 (Regional)

Awards

Media Coverage

Cover Story

Dharmender Matai, COO, Heritage Retail and Bakery Division, speaks to Progressive Grocer about the steps and measures that his company is putting in place to achieve its Vision 2020 targets as well as the technological and capital investments it is making in key areas of operations to become a truly integrated omnichannel player by the next fiscal

“We expect to increase our retail space to 6 lakh sq.ft. from 3.5 lakh sq.ft. in the next 3 years”

Awards and Appreciations

Hyderabad | Chennai | BengaluruContact us: bala@heritageretail.co.in

6-3-542/B, SBH Lane, Panjagutta, Hyderabad - 500 082Phone: 040 - 3068 5475 | Fax: 040 - 3068 5458