Key Challenges of Converting Online Shoppers
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Transcript of Key Challenges of Converting Online Shoppers
E-commerce has changed the way
people shop all over the world.
Online buying has grown exponentially
Businesses will have to
capitalize on this
growth opportunity
Users browse through your
website looking for a different
customer experience or a
unique product.
Since customers spend a
lot of time on virtual stores,
businesses need to come
up with something
attractive to engage
them.
Here are Some Challenges of Converting
Online Shoppers
The Price is Right
Converting a browser
who is in the age
group of 16-24 is the
most difficult as better
deals on rival websites
can easily grab their
attention.
Seasonal Offers
Conversion rates sky-
rocket during festivities
as everyone is looking
for deals, discount
offers and freebies.
Old is Gold
New businesses find it difficult to attract
new customers who are loyal to
established websites.
Aesthetics,
Convenience,
Speed
If websites are sluggish or
aesthetically displeasing or various
steps are involved in making a
purchase, customers just abandon
their purchase in the cart and
rarely return to such websites.
Here are 7 trust indicators that
convert online browsers to customers
1. Testimonials
This is where real people tell real stories.
Pictures of happy and
satisfied customers add to
the visual impact of the
web page.
2. Business Awards
Being awarded for your work by
industry leaders and associations
increases your credibility in the
eyes of consumers.
3. Product Reviews
Product reviews by persons
who have actually used the
product acts as a sales booster.
4. Shopping
Certificates
In these times of growing online fraud,
customers are skeptical about leaving
their card information with the store.
Secure shopping certificates such as
SSL(secure socket layer) certificates
alleviates their fear and enhances their
shopping experience.
5. Multiple Shipping
Options
Trustworthy and efficient logistics
partner is an integral part of today’s
online business.
On-time arrival, free returns and free
shipping options are excellent methods
of winning over customer’s trust.
6. Convenient Returns
A sound return policy with no
extra charges is highly
appreciated by customers.
7. Customer Support
Online businesses must provide multiple
customer support channels to resolve
their grievances at the earliest.
Online businesses have to
design their website in such a
way that visitors have the
same feeling as visiting an
actual brick-and-mortar store.
Online businesses must also offer
seamless sales and assistance
when the need arises.
Invensis provides a wide range of
call center outsourcing services for
retail and eCommerce industry.
Invensis’ End-to-End eCommerce
Support Services include:
Order Processing
Product Information Management Services
Call Center Outsourcing Services
Finance and Accounting Outsourcing Services
Digital Marketing Services
Photo Editing Services
Invensis is an ISO 9001 and 27001
certified company and has served
200+ clients around the world.
To find out more about the
services offered and benefits of
partnering with Invensis, please
contact us at [email protected]