Jonesboro is on Facebook

Who are they? What do they look like?

What are they Interested in?

Total Population Craighead County◦ 107,617 estimated in 2011◦ 52,957 Males◦ 55,600 Females

On Facebook Jonesboro & 25 Mile Radius◦ 89,380 Facebook Users, All Ages◦ 84,400 Facebook Users aged 18 and up◦ 40,420 Males 18 and over◦ 41,108 Females 18 and over

Jonesboro Facebook Stats

40,420 41,000

Men Women

Jonesboro on Facebook

iGen Millenials Gen X Baby Boom

Silent -

20,000

40,000

60,000

80,000

100,000

120,000

11,160

27,760 21,480

8,880 2,820

11,280

24,620 20,760

12,900

4,840

22,700

54,560

44,280

22,460

7,800

Men Women Total

Jonesboro FB by Generations

15.0%

35.9%29.2%

14.8%

5.1%

iGen Millennial Gen X Boombers Silent

Jonesboro FB Generations

15.5%

38.5%29.8%

12.3%3.9%

Men

iGen Millennial Gen X Boombers Silent

Generations by Gender

15.2%

33.1%27.9%

17.3%

6.5%

Women

iGen Millennial Gen X Boombers Silent

Generations by Gender

Single Engaged In Relationship Married -

5,000

10,000

15,000

20,000

25,000 15

,84

0

2,7

20

8,4

60

23

,44

0

8,5

80

1,2

00

3,9

60

9,2

20

7,1

00

1,4

60

4,3

40

14

,00

0

Total Men Women

Jonesboro Facebook Users

5,420

3,320

5,060

5,200 6,500 1,400

16,360

Cooking Dancing Crafts Food/Dining Outdoor Act. Phtography Travel

What Jonesboro “Likes”

2,540 Facebook Users in Jonesboro “LIKED” Small Business Owners!

Do you sell services or products to small businesses? Here is access to over 2,500 of them.

Facebook Users “Interests” Can Help You Target Your Market

Enga

ged

NewlyW

ed

Kids

0-3

Kids

4-1

2

Kids

13-

15

Kids

16-

19 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

1,280

3,600

920 1,220

1,560

4,200

Want to Target Families?

Interests All Men Women

Health Info 4,560 1,660 2,880

Own Dogs 1,480 560 920

Gardening 5,040 1,340 3,680

Beauty Products

3,400 160 3,220

Consumer electronics

13,840 4,380 9,320

Fashion 13,840 9,380 9,320

Luxury Goods 2,970 1,180 1,720

Do You Sell These Products?These Jonesboro Users “LIKE” Them

1,260

2,100

1,320

7,600

Golf NASCAR Tennis Football

Jonesboro Likes Sports

6,420

17,000

3,460

200

Android iPhone Blackberry Windows

Your Customers are MobileAre You?

Sample of data taken from Facebook as of July 27, 2011 from The Facebook “Promote with an Ad” information available to all businesses and organizations with Facebook Pages to help determine reach to target markets.

Jonesboro Facebook Users