Jobseeker Preferences & Trends 2016 - Jobs.ac.uk · Preferences & Trends 2016. To gain a greater...
Transcript of Jobseeker Preferences & Trends 2016 - Jobs.ac.uk · Preferences & Trends 2016. To gain a greater...
Jobseeker Preferences & Trends 2016
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Welcome
How will higher education institutions and jobs.ac.uk benefit from this insight and research?
• It will help us tailor and improve the targeting of content on jobs.ac.uk and keep evolving to better meet the changing needs of recruiters and jobseekers
• It will help institutions worldwide gain a better understanding of some of the most important trends and challenges facing global academics
• It will help us to advise recruiters on how they should present, structure and write their job adverts to engage, motivate and inspire academic jobseekers to apply
• It will help universities to improve their recruitment process, build stronger relationships with jobseekers and deliver a competitive advantage at a time when competition has never been higher
About the survey
We surveyed a total of 17,105 jobseekers who visited our website between January and March 2016. The survey included 54 questions that focused on the demographics of our jobseekers and their job seeking habits and preferences. It took around 15 minutes to complete.
Welcome to our 4th Jobseeker Preferences & Trends 2016. To gain a greater insight into the key drivers and preferences of international academic jobseekers in 2016, we carried out an online survey of over 17,000 jobseekers who visited jobs.ac.uk.
Our survey set out to find the answers to some important questions. Which countries are academics most interested in relocating to? What are the key motivators that influence their decision-making when it comes to international relocation? What concerns might academics have regarding relocation? And what key bits of information do academics look for in international job adverts.
After analysing a large amount of demographic data from our survey respondents, we were able to develop a detailed profile of our jobseekers. We identified the age groups, countries, disciplines, expertise levels and job industries of our survey respondents.
We were also able to gain a better understanding of the usage and penetration of jobs.ac.uk across different groups of academics and professionals. All of this data has given us a greater insight into the preferences and job-search needs of our community of jobseekers.
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Key findings
• Other than the UK, the top three locations academics would consider moving to are Canada (91%), USA (90%) & Republic of Ireland (88%)
• The three most enticing reasons for accepting an academic opportunity abroad are - career progression, increased salary & research opportunities
• The three main factors that would prevent academics accepting an opportunity abroad are - safety & security, lower salary and a lack of research funding
jobs.ac.uk attracts a diverse, experienced and highly educated audience across all disciplines. 92% have a Degree, Masters or Doctorate while almost half have over 10 years’ work experience.
A large number of jobseekers within the jobs.ac.uk online community are international with 33% of respondents based outside of the UK. Many are also bilingual or multilingual. The top five languages spoken by our jobseekers (in addition to English) are French, Spanish, German, Italian and Hindu.
The opportunities and content on the jobs.ac.uk website attracts a relevant and qualified audience. Since 2015 there has been a 43% increase in the number of jobseekers from higher education/academic research. The majority of jobseekers are academics, researchers and administrators who work in higher education. However jobs.ac.uk also attracts a significant number of jobseekers from government and such sectors as healthcare, pharmaceuticals and telecoms.
Executive Summary
Two thirds of respondents visit jobs.ac.uk first before any other competitor.
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• Flexibility – Our survey points to ever-increasing flexibility from jobseekers. While nine out of ten respondents seek full-time employment, 56% are willing to consider temporary, interim, seasonal or contracted work
• Global aspirations - Jobseekers are becoming more global and mobile. Demand for international jobs in higher education is incredibly high with nine out of ten jobseekers interested or willing to consider a job abroad
• Attracting people to international opportunities - Career progression, increased salaries and research opportunities are all top factors in the decision process. However the primary concern for jobseekers is over safety and security measures
• Reputation – When applying for roles, the most important consideration for our respondents was the institution’s reputation as a great place to work. The lowest categorised consideration in terms of importance was that a university needed to be highly placed in global rankings
• Employer branding – Our findings about reputation demonstrate that jobseekers look beyond academic credit and want to know more about potential future employers. To attract the best talent, recruiters need to build compelling employer brands and use their recruitment advertising to tell the full story of their organisation
Trends
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Jobseeker Profile
Here we aim to better understand the basic demographic profile of the jobseekers who use jobs.ac.uk. How old are they? What are their qualifications and professions? What jobs do they have? Where do they live? How much do they currently earn? These questions were all part of our survey.
Age35.0 %
30.0 % 33%
28%
21%
9%
1%0.1% 0.4% 2%
5%
25.0 %
20.0 %
15.0 %
10.0 %
5.0 %
0.0 % Under 16
35 - 44
45 - 54
55 - 64
65 or above
16 - 18
19 - 21
22 - 24
25 - 34
Gender
55% 43%
2%
MaleFemale
Prefer not to say
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working status
59%
16%
Full-time (30 hours or more per week)
Not employed
Part-time (less than 30 hours per week)
Retired
Still studying - in my final year
Still studying - not in my final year
15%
1%
7%
2%
614,998
Doctorate (PhD, DPhil)
Masters (MBA MA MSc)
Degree (e.g BA BSc,
B Eng, B Ed, LLB)
Highest Qualification
466,219
20162015
347,646
304,586394,188433,845
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
Key findings• 92% of our jobseekers have a Degree (20%), Masters (31%) or Doctorate (41%)
• Our jobseekers are constantly growing and developing professionally with a 42% increase in jobseekers possessing a Doctorate compared to last year
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30%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
14%
8% 7%6% 5% 5%
4% 4% 4%2% 1%
Career progression / prospects
Change in location / better com
mute
Better compensation /
salary and benefits
Change in role
More challenging w
ork
I am looking for w
ork experience
Actively searching and applying for jobs
I have recently graduated
I have recently been made
unemployed/redundant
Better quality / more
innovative employer
Improved w
ork/life balance
Increased job security
Change in industry
Just browsing but may apply if they find something appealing
Active & Passive
Reasons for jobseeking
45%55%Active Passive
28
3%5%
9%
18% 18%
48%
11%6% 2%Internship / work experience
Paid research training (e.g. PhD job)
Voluntary
type of job sought
Years of work experience
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
None
Less than one year
1 - 2 Years
3-5 Years
6-10 years
More than 10 years
89%
30%
26%
Permanent
Temporary / interim / seasonal
Contract
This question was based on multiple answers across sectors
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Have you worked or studied abroad before?
55% 45%Yes No
Whilst abroad, In which regions have you worked/studied?
Europe (EU)
UK
North America and Caribbean
asia
Africa
Australasia
Europe
Middle East
South America
Central America
52%
34%
23%
18%
9%
9%
7%
6%
4%
2%
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number of CANDIDATES BY REGION
Region 2015 2016UK 959,321 1,017,655
Europe (EU and non-EU) 233,476 218,759
Asia 107,743 87,632North America & Caribbean 65,514 67,402Africa 52,550 50,207Australasia 19,635 29,517Middle East 22,216 22,253Central & South America 15,482 14,897
of our audience come from outside the UK
33%
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Key findings
• There has been an increase in candidates from the UK, North America and Middle East
• The number of jobs.ac.uk users in Australasia has grown by 9,882 since 2015
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
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Key findings
• Since 2015 the most common salary group has moved upwards from £20k - £30k to £30 - £40k
SALARY1%
4%
6%
20%
11%
9%
8%
13%
5%
£100,000 and over
£60,000 and £99,999
£50,000 and £59,999
Top 15 international languages190,049
132,732
90,499
48,266
39,216
36,200
36,200
30,166
French
Spanish
Italian
Greek
portuguese
russian
arabic
urdu
108,599German
69,383Hindi
11%£40,000 and £49,999
£30,000 and £39,999
£25,000 and £29,999
£20,000 and £24,999
£15,000 and £19,999
Up to £14,999
Non Salaried (Volunteer)
Key findings
• The jobs.ac.uk audience is fluent in a variety of languages
• The majority of jobseekers state that they speak and/or read English to a near native standard
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
25,641
25,641
19,608
18,100
16,592
Mandarin
Dutch
bengali
polish
tamil
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Industry Sector
Higher Education
Further Education
Health / Care
Primary / Secondary Education
Government
Research / Science
Charity / Voluntary
Retail
Telecommunications, Technology, Internet & Electronics
Advertising, Marketing, Design and Creative
Banking & Financial Services
Hospitality and catering
Law
Engineering
Food & Beverages
Entertainment & Leisure
Pharmaceuticals
Construction, Machinery and Homes
Manufacturing
Utilities, Energy, and Extraction
Agriculture
Housing / Regeneration / Environment
Business Support & Logistics
Accountancy
Recruitment and HR
Transport and Logistics
Defence
Travel
Automotive
Consumer goods
Airlines & Aerospace
Emergency services
Security
Insurance
14,188
10,641
10,641
10,198
9,311
8,867
8,867
7,981
6,651
5,320
5,320
5,320
4,877
4,877
4,434
3,990
3,990
3,990
3,547
3,547
3,104
2,660
2,217
2,217
1,773
1,330
67,086
59,412
41,677
39,017
32,809
31,923
22,612
Key findings
• There has been a significant growth in jobseekers from universities using jobs.ac.uk since 2015 with a significant 208,415 (52%) increase
• This shows that jobs.ac.uk is more relevant to its audience than it was in 2015
611,667
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
214
Current HE jobseeker roles
Key finding
The number of jobseekers from the academic sector on jobs.ac.uk has grown by 156,172 (43%) compared to our 2015 survey
Academic / academic research
ACADEMIC ROLE BREAKDOWN
research
Admin / secretarial
General / executive management
Scientific
IT
HR / training / Recruitment
Advertising, marketing and pr
Engineering
Accountancy / finance
Customer Service
Creative / artistic / design
social work / community work / public services
Legal
Consulting / Strategy
Sales
banking / financial services
manufacturing / production (including food / beverages)
Fundraising
Skilled trade (eg. plumber, electrician etc.)
Retail
Law enforcement
Construction / Civil engineer
catering
Healthcare (including allied healthcare) medical / Pharmaceutical
520,620
70,066
49,667
39,024
26,607
20,399
13,304
13,304
11,530
10,643
7,982
7,982
6,208
4,435
4,435
2,661
2,661
1,774
1,774
877
877
877
877
877
9,643
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
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Academic role breakdown
59,962
53,759
44,454
36,701
26,879
26,363
25,846
24,812
23,778
21,710
12,406
11,372
10,855
10,855
7,754
5,169
2,585
1,551
1,034
517
PhD
Senior Lecturer
Research Fellow
Research Associate
Assistant Professor
Associate Professor
Teaching Fellow
Research Assistant
Professor
Tutor
Head of Department
Senior Research Fellow
Research Scientist
EFL / ESOL / ESP / EAP Teacher
Reader
Senior Research Scientist
Dean
Chair
Vice Chancellor
Pro Vice Chancellor
Lecturer 86,841
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
216
45,310
40,676
32,953
31,408
28,834
28,819
28,819
27,289
26,259
20,595
19,051
13,387
13,387
12,872
12,872
8,753
6,179
5,149
2,060
Biological Sciences
Social Sciences and Social Care
Business and Management Studies
Psychology
Physical and Environmental Sciences
Engineering and Technology
Education Studies (including TEFL)
Health and Medical
Politics and Goverment
Law
Creative Arts and Design
Economics
Computer Science
Media and Communications
Mathematics and Statistics
Architecture, Building and Planning
Agriculture, Food and Verterinary
Sport and Leisure
Information management and Libarianship
Main academic subject area
Languages, Literature and Culture 56,637
Historical and Philosophical Studies 54,063
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
17
1,372
29,995
12,133
7,527
3,707
1,217
761
378
306
306
228
150
78
Healthcare Sector Breakdown
Pharmaceutical Sector Breakdown
National healthcare e.g. NHS (UK)
Private sector / Independent healthcare
Local government
Not for profit / registered charity
Clinical Research
Biotech / R&D
Services
Healthcare
Veterinary
Manufacturing
Devices
OTC (over the counter)
Ethical
Base: 1.5 million unique users per month – taken from the independent ABC audit in January 2015
218
of academics would accept or consider an academic opportunity abroad
In this section of our survey, we aim to gain a better understanding of the jobs academics aspire to have and the key drivers and motivators that shape their mobility. We asked all kinds of questions. What jobs are our users looking for? What factors motivate or demotivate our jobseekers when searching or considering international job opportunities? Which countries do our jobseekers aspire to work in? What information do they find vital when considering a potential job?
Jobseeker Preferences
Key finding
Compared to 2015, there has been a 1% increase in those who might consider moving abroad
90%19%
10%
71%Yes
No
Maybe
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We asked survey respondents to rate their interest in working in specific regions and countries (outside of their home country).
UK
Switzerland
Sweden
Republic of Ireland
Norway
Italy
Holland
Germany
Finland
Denmark
95% 4%
64% 24%
63% 25%
62% 27%
61% 24%
58% 28%
58% 28%
52% 30%
48% 30%
45% 32%
Europe
Yes Maybe
Which countries would academics work in?
Canada
USA
Australia
New Zealand
Japan
Singapore
Hong Kong
South Korea
Malaysia
China
India
Russia
Brunei
Kazakhstan
73%
71%
63%
59%
41%
37%
34%
25%
21%
20%
17%
14%
14%
14%
23%
27%
26%
28%
25%
25%
27%
24%
24%
21%
18%
18%
19%
22%
USA, Canada & Asia Pacific
Yes Maybe
Key finding
• Compared to 2015, there has been a 14% increase in jobseekers looking to work in Australia and New Zealand
• Compared to 2015, there has been a 9% increase in jobseekers looking to work in China, Hong Kong and Singapore.
220
United Arab Emirates
Qatar
Israel
Oman
Saudi Arabia
Kuwait
Morocco
Jordan
Bahrain
Lebanon
Egypt
Tunisia
Iran
Algeria
Yemen
Libya
Iraq
Yes Maybe
Middle East21%
17%
15%
11%
11%
11%
11%
9%
9%
8%
7%
7%
6%
5%
3%
2%
19%
17%
18%
15%
12%
14%
18%
16%
14%
15%
15%
15%
11%
12%
10%
8%
7%
Key finding
Compared to 2015, there has been a 3% increase in jobseekers looking to work in the UAE and Qatar
3%
21
79%
68%
What factors would attract you to accept a position abroad
Survey respondents were given a list of over 20 factors. We asked them to mark those that best described what would make accepting an international academic job more appealing and those that would dissuade them from considering an international opportunity.
65%
54%
52%
51%
49%
43%
35%
33%
21%
20%
17%
10%
6%
6%
Career progression
Increased salary
Research opportunities
To work with highly cited academics / prestigous
To experience a new culture
To enhance my global academic profile
Improved research funding
Better standard of research facilities
Improved climate
Greater flexibility to publish research
To move closer to family / friends
Work with more committed students
To live closer to site of research
To pursue a teaching only position
Freedom to practice religion
Being able to be open about sexuality
Key finding
In 2015 research opportunities were considered the most attractive factor for attracting academics to international opportunities In 2016 career progression was the most important factor.
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Safety and security
Lower salary
Lack of research funding
Lack of support for research
Limitations / opposition to research
Political
Partner’s job prospects
Cost of living
Language
Limited career progression
Isolation from leading academics
Lack of research equipment / facilities
Leaving friends and family
Job stability / longevity
Disruption to the family
Lower academic standard of students
Lifestyle / culture
Ageing parents
Climate
Pension
Freedom to practice religion
Being able to be open about sexuality
60%
54%
46%
45%
43%
42%
41%
41%
38%
38%
36%
36%
35%
33%
31%
29%
29%
25%
20%
17%
14%
10%
What factors would prevent you accepting a position abroad
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86%
70%
54%
50%
48%
47%
46%
45%
44%
35%
32%
30%
28%
27%
22%
18%
Essential extra information when applying for academic jobs abroad
Core benefits e.g. salary, pension, annual leave etc
Location and facilities
Job security
Faculty/department/function
Country and its culture
Wider benefits; training, childcare, parking, flexible working, etc
Research output and success
Leading academics work in a faculty or department
Direction and future development
Partner’s career prospects
Academic standard of students
Statistics and ratings about the organisation (e.g. global ranking, research output etc)
Interviews of existing staff and how they have transitioned and found the move to their new employer
Images of facilities and locality
Child education facilities
Sports facilities and lifestyle in the locality
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Apart from the title, salary and location what are the THREE things that are
most important in a job or PhD advert?
A clear job description
Qualifications required
link to a detailed job pack about the employer and position
link to a person specification
Career development and training information
Workplace information (people, environment, socialising)
Employer stability (last 12 months performance / results)
Ethical and environment information
Employer accreditations (e.g. Investor in People, BSA)
Employer / organisation information
Non-salary benefits
42%
82%
41%
38%
29%
26%
13%
13%
10%
6%
4%
Key finding
A clear job description remains the most important aspect of a job advert
Most important feature when deciding on which employer to join
A reputation as a great place to work
A reputation for great research,
products or services
Been ranked highly in global university
rankings
A reputation for being prestigious
A reputation for great people
53% 5%6%28% 8%
25
Which of the following recruitment websites is the FIRST place you go
to look for a job or PhD?
jobs.ac.uk
guardian jobs
Find a phd
5%
66%
3%
3%
2%
1%
1%
1%
1%
1%
Key findings
• Two thirds of respondents visit jobs.ac.uk first• This means jobs.ac.uk reaches a significant
proportion of the best talent ahead of its competitors
higheredjobs
nature jobs
academic positions
euraxess jobs
times higher education
academia.edu
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5 steps to successful recruitment advertisingTo help you improve your recruitment advertising and attract the best talent, here are some recommendations based on our analysis:
Whether you’re looking to recruit jobseekers from a specific part of the world or those with specific sector or discipline expertise, ensure that your chosen media targets the right audience. Use reports like this to help you compare the audiences of different job boards and allocate your recruitment advertising budget accordingly.
Ensure that your job advert contains a clear job description. Break up text using bullet points or sub-headings, use short paragraphs and avoid acronyms and technical jargon.
Make sure international academics know about all of the different benefits and ‘attraction factors’ your organisation offers. Think about career development, working with leaders, information about the climate & culture and more.
Consider the reasons why international academics don’t move abroad. These are usually more personal than professional. So reassure and stimulate interest by highlighting practical solutions such as university housing, family services and help to find careers for partners and schools for children.
The majority of global jobseekers agree that the most important factor when considering a new job is whether the prospective employer has a reputation as a great place to work. This underlines that it’s more important than ever to engage with jobseekers by sharing your vision, culture and values in your recruitment advertising.
Choose the right media
Optimise your job advert
Promote the ‘attraction factors’
Address jobseeker concerns
Promote your brand and reputation
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About jobs.ac.ukLaunched in 1998 by the University of Warwick, jobs.ac.uk is the leading global jobs board for careers in academic, research, science and related professions.
From academic, research and managerial roles to PhD programmes and studentships, jobs.ac.uk advertises opportunities for over 7,600 organisations worldwide including universities, research institutions, colleges, charities and commercial organisations.
• 1.5 million unique users per month (ABC audited January 2015)
• Used by 1,000+ universities in over 60 countries including 47 out of 50 top ranked global universities (QS World University Rankings 2015/16)
• 21,000+ job searches per day from UK, USA, Europe, Middle East & Asia Pacific
• 108,000+ jobseekers subscribe to our Jobs by Email service
• Over 10x more effective than other external media for academic and research posts
If you would like to advertise or speak to our team about putting together a targeted or bespoke recruitment campaign, we’d love to hear from you.
Our key statistics
Contact us on +44 (0)24 7657 4140 [email protected] www.jobs.ac.uk
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