Global Jobseeker Survey Report 2016
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Transcript of Global Jobseeker Survey Report 2016
Global Jobseeker SurveyJeff Dickey-ChasinsJob Board Doctor
Tracy GoddingHead of UX Research
Tracy GoddingHead of UX Research
Job boards are a critical part of the recruitment process, but they must continue evolving.
Jeff Dickey-ChasinsJob Board Doctor
Why another survey?
What are jobseekers really doing?
Has hiringreally evolved?
Does behavior vary by country?
How do people actually use
job boards?
How it was done
Survey basics
Joint project between
Madgex & JobBoardDoctorRandom, gender-balanced sample from three countries18 questions probing job search behavior
508in UK
516in
Germany
1,018in US
Survey basics
total responses2,042
Survey basics
7 minute duration
Conducted in July 2016
Sample provided by Survey Sampling International
Top discovery #1
Job boards are a fundamental research tool
50%use job boards to identify jobs and apply elsewhere
Research
Apply
34%use job boards for researching jobs and salary
Job boards orcareer research sites?
Not just a job board.A career info hub
Madgex recommends• Offer rich, relevant content
Madgex recommends• Offer rich, relevant content • Focus on employer branding
Madgex recommends• Offer rich, relevant content • Focus on employer branding• A seamless experience
between mobile & desktop
Top discovery #2
“Find me a great job!”
Jobs should be relevant
Jobs should be current
Madgex recommends• Optimize the search experience
Madgex recommends• Optimize the search experience• Relevant job alerts that people
trust
Madgex recommends• Optimize the search experience• Relevant job alerts that people
trust • Context strategy rather than
device strategy
Top discovery #3
Don’t’ waste jobseekers’ time!
Be friendly and approachable
Madgex recommends• Simplicity and consistency of
design
Madgex recommends• Simplicity and consistency of
design• Accessible and usable to
everyone
Madgex recommends• Simplicity and consistency of
design• Accessible and usable to
everyone• Be transparent and enable user
control
Top discovery #4
Engagement is Queen!
More than 1 method to find work
• Job search engines (UK, US)• Job boards• Personal referrals
Newspapersare still number 1 in Germany!
70%of US & UK jobseekers are more likely to apply when salary is included
Over 50%of respondents value ease of use when using a job board
A few jobseeker frustrations42% – Out of date jobs33% – Irrelevant jobs in alerts32% – Lack of response
Madgex recommends• Be more than ‘just’ a job
board to engage
Madgex recommends• Be more than ‘just’ a job
board to engage• Surface relevant jobs
Madgex recommends• Be more than ‘just’ a job
board to engage• Surface relevant jobs • Research and test to
understand user behavior
Top discovery #5
Are millennials a wild card for job boards?
Almost half rely on mobile devices for job search
Most use job boards to identify employers, then apply on employer site
Over half turn to social media first for job leads
Madgex recommends• You have to work harder for
loyalty
Madgex recommends• You have to work harder for
loyalty• Provide the best experience
for the device
Madgex recommends• You have to work harder for
loyalty• Provide the best experience
for the device
• Personalize communication
The bottom line…
Provide richer content
Encourage employer branding
Best experience for the device and context
The right information at the right time
Deliver relevant jobs
Job boards are a critical part of the recruitment process, there is a risk in not evolving to meet needs and changing behavior.
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