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Jessica Bzoch James Dunker Marc Espeso Nina Hood Mike Sawicki Alison Yorinks

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Electronic Arts, Inc. Bus Tour and NCAA Football

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A major American developer, marketer, publisher, and distributor of video games. Founded and incorporated in 1982 by Trip Hawkins Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $1 billion in digital revenue during the previous calendar year.

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Competitive landscape is non-existent, no other college football game. 1.Action 2.Shooter 3.Sports

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Target Audience From EA report: Males between the ages of 18 and 24 Approximately 15 million people

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Watch Comedy Central, ESPN ESPN: 94% men between 18-34. Tosh.O: #1 for 18-34

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Top 3: Hits & Hip Hop Hits slightly more female Hits again Modern Rock at 4 th

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For video games, big on Word of Mouth, Social Media, and other Internet sources.

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Do you play video games? If yes, which ones; if no, why not? What is you favorite thing about tailgating? What is your least favorite thing about tailgating? What are your feelings about college sports? Where do you normally go to watch college sports?

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We interviewed 15 college males ages 19-25, who attend the University of Central Florida. This is the core of our demographic we hope to reach out to. 86 % of the males we interviewed do play video games, out of that 77 % of them enjoy playing combat type games and 69 percent enjoy sporting type games 93 % of the males intervened agreed that the thing that like mot about tailgating is the social aspect of the event that build into the actual game. 1 participant admitted that he does not like to tailgate. 60 % of males interviewed admitted to liking college sports, the latter preferred professional but still admitted to watch college sports. Majority of the males interviewed will watch the sports programming at home but enjoy when they go out to either a bar or tailgating to watch with friends.

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A college football video game by EA Sports and developed by EA Tiburon. A new momentum-based tackling system has been introduced, including double-hit tackles, and an overall increase in the number of tackle animations. A coach mode has also been added, where players can call plays, and make pre-play adjustments as well as watch them unfold, through a broadcast- style camera. Field grass is now rendered in 3D for instant replays.

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Main selling point: live your NCAA football fantasy. Create your own player, for your own team, to live out the pageantry of the college football season.

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Updated Graphics Dynasty Mode Cooperative and competitive multiplayer Official mascots, bands, and fields

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Increase awareness of the game by 30% by launch Increase pre-orders compared to last year

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Bus Campaign Lots of involvement Tons of attention Has a WOW Factor New Idea Entirely Visit Campuses During Football Season 14 Regular Season + 4 Bowl Neutral Site Games SWAG Shirts Water (and Red Bull) Advertising Games (also, Girls) Not a tour; An Experience

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Bus Length: about 25 feet

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Bus is over 45 Long 6 Fridges of Red Bull 6 of Smart Water 14+ Tour Stops Country Wide Coming To A Game Near You!

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21,713 miles covered over the entire duration of the bus campaign

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Event will be held near the IOA plaza Footprint fees will be $25,000 Bright House Stadium home of the UCF Golden Knights University of Central Florida

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Custom NCAA wristbands EA Vinyl Decals & Stickers EA Shirts

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Game plays during the tailgating events Fourteen schools will be a part of the event where 64 random contestants per school will face off in the games All 64 winners will receive a free EA t-shirt for competing Top 2 winners per school will be invited to the national championship games in Miami There will be only one winner of all the games who receives a $10,000 scholarship from the campaign and bragging rights until the next years bus tour!

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Provide information on game & bus tour Network/connect with consumers- personal Icons placed on flyers, posters, banners Statistics (info.) about target market https://www.facebook.com/pages/NCAA- Football-13-Bus-Tour/117850251672055 https://twitter.com/#%21/Enterta02094965

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And heres Mike with his one of a kind Radio Stylings. Will be broadcast on top three stations in each city Top 40s, Hip-Hop, Rock Cost is $1000 each 8x daily for 2 weeks

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