DAS: Cocktails and Conversation with Todd Sawicki
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Todd Presents The Conference: Driving You to Drink Digiday Agency Summit Spring 2013
description
Moderator: Todd Sawicki, former CRO, Cheezburger @sawickipedia
Transcript of DAS: Cocktails and Conversation with Todd Sawicki
- 1. Todd Presents The Conference:Driving You to DrinkDigiday Agency SummitSpring 2013
2. ThenNow Todd Sawicki President Zemanta/ Former CRO Cheezburger @sawickipedia 3. + = 4. RulesDrink every time one of the following wordsdescribing an industry topic du jour or pitch(Inspired by the Official Conference Agenda/Attendees) 5. The Pitch 6. This is you on Thursday 7. Had to mention 8. Swag(every time you grab a piece - drink) 9. Ad Tech(as in Lumascape, solutions, technology,platforms, one line of code) 10. Real Time*(as in real time marketing) 11. Double Shot Special: Oreo 12. Native (as in Native Advertising;synonym Content Marketing) 13. Chug!: Scientology 14. Engagement(as in brand engagement) 15. Premium(as in premium advertising, premium publishers, premium inventory) 16. Programmatic(as in programmatic buying;includes programmatic guaranteed) 17. Audience(as in reach, demographics, audience targeting, MAU, DAU) 18. Responsive(as in responsive design,) 19. Automation(as in work flow automation) 20. Innovation(also include innovating, synonym big idea, something new) 21. SoLoMo(seriously not mentioned) 22. Todd Sawicki President Zemanta/ Former CRO [email protected]@sawickipedia
