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Copyright Coeus Creative Group ‐ 2019 1

Pitch Perfect: Present, Perform, Persuade

Jay JohnsonCEO & Master Trainer, Coeus Creative Group Vice President, Junior Chamber International (JCI)

https://www.jci.ccwww.coeuscreativegroup.com

[email protected]/in/jayjohnson5790


What is Behavioral Intelligence?

Explain Predict

Influence Control

Behavioral Intelligence:

The application of skills and abilities to accurately explainexisting behavior, predict future

behavior, influenceother people’s

behavior, and controlone’s own behavior.

What is a “Pitch?”


What Can You Pitch?

Pitch PerfectPresent & Perform – Rules for Success


Rule #1 – Be Prepared

Know Your Audience


Know Your Numbers

Know the Markets/Trends


Know Your Weaknesses

Rule #2 – Be Confident


Mind Follows Body-Body Follows Mind

If you are not careful, your body will betray you…


Share Your Passion

Rule #3 – Demonstrate Your Value


Does Your Product…

Solve a Problem? Improve Existing IdeasDisrupt the Status Quo?

Be Realistic


Rule #4 – Communicate Your Plan

Be Clear, Be Precise, Be Quiet


Share Your Marketing Strategy

Share Your Growth Strategy


Share How You Will Inspire

Share Your Timeline for R.O.I.


Rule #5 – Know Your Ask

What Do You Want?


What Terms Are You Comfortable With?

Bonus Round:Be Resilient – Try, Try Again…


Messaging StrategiesPersuade

Structuring Your Pitch: Problem/Solution

Problem SolutionPain Point


Structuring Your Pitch: Storytelling

Status Quo Future WorldSolution

Structuring Your Pitch: Start with Why

Vision SolutionProblem


Perfecting Your PitchPractice Makes Perfect

Thank you!!Questions?

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