My perfect Pitch: EPSON

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    02-Mar-2016
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Imagine you are a brand manager who has all available information about you as a consumer. Sensory, affective, intellectual, behavioral pitch to “the real you” for the least important branded object

Transcript of My perfect Pitch: EPSON

  • My Perfect PitchEPSON printer

    #

  • My (Perfect) Pitch

  • why?

  • FREUD:I think in Epson as a need. Is the cheapest printer and I dont buy original ink.

    Every time I print something, I know Im spending money, but then I think I will read better.

  • why not?

  • EPSON and the real ME

  • + ?=

  • Invention, dreams, enduring value. If you can imagine it, it can be done.

    = The Creator

  • = The EverymanEquality, loneliness, connection with others.Goal: To belong, fit in.

  • =

    Innovator, Thinkerchange leaderindependentmaturepractical look for durability, functionality, and value

    http://www.strategicbusinessinsights.com/vals/ustypes/Innovators.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Innovators.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Thinkers.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Thinkers.shtml
  • + ?=

  • + ?=Everyman CreatorInnovator, Thinker

    http://www.strategicbusinessinsights.com/vals/ustypes/Innovators.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Innovators.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Thinkers.shtmlhttp://www.strategicbusinessinsights.com/vals/ustypes/Thinkers.shtml
  • =

    The realist innovator.

  • Motto:If I can imagine it, it can be done. It is a matter of team work.

    Desire:

    Gift:Creativity and imagination. Realism, empathy.

    To create something of enduring value for humanity and share it for free.

  • Realist innovator insights

  • Insight 1: I wasI imitate creators to be one of them.

  • I cant make my dreams come true alone. With your help, I will.

    Insight 2: I am

  • Insight 3: I will beI want to change society and empower people.

  • +My current insight

    EPSON benefit for me=

  • Big idea!

  • +I cant make my dreams come true alone. With your help, I will.

    Meet my needs of the day

    =

  • TRUE PARTNERS&ME

  • Storytelling:1.I have daydreams, fantasies, flashes of inspiration.

    2.Because I dont share them - I think nobody understands them, I feel lonely and misunderstood.

    3.I team up with others (EPSON) that would help me make my dreams come true.

    4.Its a matter of team work.

  • Strategy:To team up with others (EPSON) would help me make my dreams come true.

  • Desire:To create something of enduring value for humanity and share it for free.

  • Fear:To be mediocre.

    To be exiled or rejected, to stand out from the crowd,

    to feel different.

  • Gift:Creativity and imagination.

    Realism,

    empathy,

    lack of pretense.

  • Trap:Extreme perfectionism.

    To give up my dreams in an effort to blend in, in exchange for a superficial connection.

  • Shadow:I do what others want me to do to be part of the group, and that makes my life a drama because I feel misunderstood.

  • True partnersIt is a matter of team work.To team up with others that would help me make my dreams come true.

  • Actions:

  • Realist innovator

  • ?=

  • True Partners&ME

  • True Partners&ME

  • TRUE PARTNERS&ME

  • TRUE PARTNERS&ME

  • Thank You!!