Perfect Your Pitch

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Purpose of a five minute pitch2

Incubators, angel groups, and VCs see hundreds of pitch decks. On average, VCs spend less than four minutes looking at them. Entrepreneurs need to perfect a five minute pitch that they can use to provoke interest and get that all important first meeting. Here are some tips we followed to build our own five minute pitch deck.

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But first: Know the venture capital power law3

One company in every VC portfolio will return the whole fund in profit. Know what your audience is looking for and tailor your pitch accordingly.

Your goal4

Give investors a compelling reason to want inPique interest; Dont tell them everythingUltimately the pitch is about younot your business. Sell yourself

What people tell you to say5

What you doWhy its betterProblem being solvedCompetitor analysisSWOT analysisBarriers to entry IPMarket sizeTeam Track recordChallenges you faceTraction

Marketing planGo to market planExit plan Industry comparisonsBusiness modelPast financialsProjectionsDeal youre offering to investorsHow will you spend the money

What you need to say6

What you doWhy its betterProblem being solvedCompetitor analysisSWOT analysisBarriers to entry IPMarket sizeTeam Track recordChallenges you faceTraction

Marketing planGo to market planExit plan Industry comparisonsBusiness modelPast financialsProjectionsDeal youre offering to investorsHow will you spend the money

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Keep your elevator pitch.. 9

InformativePaint a picture of what you doGive your audience a point of reference Succinct10-20 seconds then elaborate based on reaction from the audience. If they know your industry they may need/want more. CaptivatingBe deliberate in your word choice. Make it interesting and strive to mitigate confusion. Practical Memorize it, recite it with ease, and make sure it flows.

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How big is the problem you are solving? Who does it affect? How big of an impact does this problem have on your prospective customers?

Make your audience feel your customers pains! The problem

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The solution13

What are you going to do to solve this problem? This is your value propositionWhy is now the time to provide your solution?Touch on evolution and history of your industryWhy is it better than whats already on the market?Include info about your competitors here

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Market: Make one or take one

What is your total addressable market?Quantify your market size in a way that allows investors to visualize their ROI. What are the key characteristics of your target consumer? Are you selling to small businesses? Enterprise? Or B2C?

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Business model17

How does your business make money? Are you charging a recurring fee or a flat rate and why did you choose that model? What are your key channels and revenue streams?Do your math on revenue and conversation rates. Talk about your customer acquisition costs and LTV.Then stop!

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Strategy19

Provide a high-level overview of your go-to-market strategy and show that youve thought about it, but make sure you dont forget to talk about your exit strategy. Investors (particularly angel investors) want to know that you plan to exit and arent going to be in this business for 10+ years. If possible, include multiple paths to exit so investors can see you dont have all your eggs in one basket.

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Team21Investors want to know that you have an awesome team, but dont spend too much time going over each of their backgrounds and numerous qualifications. Include a slide with matching headshots and talk about why you love working together then move on. Have full bios available in your executive summary that investors can reference later.

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Traction23Demonstrate that there is interest in your product and youre not going anywhere. Talk about the KPIs youve hit. Showcase any strategic business partnerships you have made that will help you when its time to scale. Highlight growth youve achieved with bootstrapped funds.

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As for the rest 25Know it and be able to speak to it, but dont make the mistake of trying to cram 15 minutes worth of pitch into five minutes. Your audience wont be able to process it and you risk cutting down on your valuable Q&A time. Keep the remainder of your slides at the back of your deck so you can flip to in-depth visuals if necessary. You only have five minutes so use them wisely!

Best practices 26Shoot for 8-12 slidesLess text but not no textAnimations and videos are tricky and can sometimes take focus away from the entrepreneurHire a designer to refine your slides Use short sentences when you speak and keep ideas simple Strong close: give them three reasons to talk to you and encourage questions Its okay to gloss over a slide; sometimes its enough to show that youve thought about certain topics without going into too much detailPrepare sample questions, i.e. a lot of people ask me just in case it takes your audience awhile to process your pitch before jumping into Q&APractice a lot. To anyone who will listen

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