Jagriti Yatra uses Exotel for Print Media ROI (Which newspaper in India contributed to...
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Case Study on: How Exotel helped a special project like Jagriti Yatra manage support calls & measure ROI on different Print Media (Newspapers)
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Jagriti Yatra is a train journey which takes students across India, they invite Rural Indian or Tier 2, Tier 3 city students and youngsters to apply, and the best way to reach out to them is via Print Media, and local dailies like Dainik Bhaskar, Hindustan, etc, and to understand which newspaper brings better returns, and to manage calls, they used multiple different virtual phone numbers via Exotel.
Transcript of Jagriti Yatra uses Exotel for Print Media ROI (Which newspaper in India contributed to...
Case Study on:
How Exotel helped a special project like Jagriti Yatra manage support calls & measure ROI
on different Print Media (Newspapers)
The Story behind the Jagriti Yatra
To inspire more Entrepreneurs
● Via Travel● Collaborate with other young Indians● Showcasing the country● Meeting Inspiring Entrepreneurs ● Create Change● 450+ participants● 9000 Km journey in a Train across 18 days● See this Video on Youtube
Inviting youngsters to apply, but How?
Marketing
The Focus has been to invite many more young Indians from the Tier 2 & Tier 3 cities of India primarily to inspire them:
● So they can go back and start-up● Create jobs● Make Change happen
Hence the main way for marketing had to be Print Media.
Challenges?
We put newspaper ad's across 12-15 states and then it would start:
● Calls from 6am till 1am non-stop● We missed calls while we were taking calls● We did not know from where the calls were
coming● We did not know which newspaper ad helped
and did not
The Solution?
● Ajay suggested a very innovative idea, to take multiple different numbers for different Print Media advertisements
● He also mentioned we could add an IVR at the start of the call which helped us spread the word on our Sponsors – they loved it!
● Exotel was simple, we got 1 demo and from then on everything was so smooth, we did not have to talk to anyone.
The advertisements
Massively Happy Customers :)
● We now know which newspapers brought more calls and eye-balls
● We have Data of the callers and how many● We were able to give another avenue to
publicize our partners – Dell, Google● We are coming back soon to use Exotel.
Thanks a lot JY team – from Exotel.
Running Print Media Campaigns?
Been able to do an ROI on which medium works better?
● Take a few Exotel temporary virtual numbers● Make all of them behave in the same way● At the end of the campaigns, get reports to
measure which off-line marketing campaign worked better!
Sign Up for a Free Trial Account now!
