Case Study on:

How Exotel helped a special project like Jagriti Yatra manage support calls & measure ROI

on different Print Media (Newspapers)

We spoke with Ashutosh, Director at JY

The Story behind the Jagriti Yatra

To inspire more Entrepreneurs

● Via Travel● Collaborate with other young Indians● Showcasing the country● Meeting Inspiring Entrepreneurs ● Create Change● 450+ participants● 9000 Km journey in a Train across 18 days● See this Video on Youtube

Inviting youngsters to apply, but How?

Marketing

The Focus has been to invite many more young Indians from the Tier 2 & Tier 3 cities of India primarily to inspire them:

● So they can go back and start-up● Create jobs● Make Change happen

Hence the main way for marketing had to be Print Media.

Challenges?

We put newspaper ad's across 12-15 states and then it would start:

● Calls from 6am till 1am non-stop● We missed calls while we were taking calls● We did not know from where the calls were

coming● We did not know which newspaper ad helped

and did not

The Solution?

● Ajay suggested a very innovative idea, to take multiple different numbers for different Print Media advertisements

● He also mentioned we could add an IVR at the start of the call which helped us spread the word on our Sponsors – they loved it!

● Exotel was simple, we got 1 demo and from then on everything was so smooth, we did not have to talk to anyone.

The advertisements

Massively Happy Customers :)

● We now know which newspapers brought more calls and eye-balls

● We have Data of the callers and how many● We were able to give another avenue to

publicize our partners – Dell, Google● We are coming back soon to use Exotel.

Thanks a lot JY team – from Exotel.

Running Print Media Campaigns?

Been able to do an ROI on which medium works better?

● Take a few Exotel temporary virtual numbers● Make all of them behave in the same way● At the end of the campaigns, get reports to

measure which off-line marketing campaign worked better!

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