Ivy’sLeague

Process Book

Table of Contents Pages 3-11: Explorations

Pages 12-: Final Solutions

ExplorationsThe following eight posters were made as explorations to create a branding for a campaign. I tried multiple styles, designs, and logos. Through the eight posters you can see the development of a style that you will see through out the final solutions.

Climbing the Vine

To a Cure

for Cystic Fibrosis

Visit www.ivysleague.net for information on how you can help!

In this project, I got my inspiration from the blackletter style of writing. The Blackletter style was seen elegant in its time, consisting of bold block lettering and elegant design. I used this to illustrate the tag line to show its importance. I used the elegant design to create the ivy vines that illustrate the tag line and also ties back to the logo design. My social cause is called Ivy’s League, which is an organization that is trying to help raise money for cystic fibrosis research. I created the tag line, “Climbing the Vine to a Cure for Cystic Fibrosis”, as a play on the organization’s name. I chose the purple color for the background because it is the color of Cystic Fibrosis Awareness. The green text and vines was chosen to represent the green of the ivy. The stone wall in the background represents a foundation for which this organization

was built upon.

Ivy s LeagueClimbing the vine to a cure for cystic Fibrosis

www.ivysleague.net

Help me

shakeCystic Fibrosis

In this week’s poster, I got my influence from two different things. The first influence came from the industrial revolution style posters. They used many different type styles and font sizes. The second influence comes from the early photography. I researched several different posters for the industrial revolution time period. I then found type styles that matched or closely matched those of that time. Then I chose which words I wanted to emphasis, making them bigger and others smaller. I represent the second influence through the use of the photograph of the little girl, Ivy, which the organization is based around. I turned this picture black and white because photographs of that time were only black and white. I have chosen to stick with the same color palette because I wanted to continue to represent the idea of ivy with the green coloring. The purple will always stay part of my design because it is the color of Cystic Fibrosis Awareness. I added the vines to the

background just to keep that a constant theme.

This week’s poster was influenced from the Art Nouveau time period. When one reads this poster, it is intended to read as a command to the reader. “Don’t let us with-er away!” is a play on ivy vines withering away and dying, but the meaning is pushed to-wards helping finding a cure for people with cystic fibrosis. At the bottom of the poster the view will find the fact to support the command, which states that the expected life expectancy of someone with cystic fibrosis is in the late 30s. In the background the viewer sees ivy vines running up the left side of the poster and creeping across the poster. This is to illustrate the message of the poster plus to tie in the name of the organization. The colors for the posters continue to stay very similar just with slight differences in saturation. The introduction of white was to make the message stand out and to break up the monotony of having only two colors in the design. The logo design was also to change the monotony of a very similar design every time. So instead of using just the words “Ivy’s League”, the introduction of just the ivy leaf with the letters IL in the middle of it with “Ivy’s League” small underneath was created.

Don’t Let Us

WitherAway!

IL

www.ivysleague.net

Ivy’s League

According to www.cff.org the predicted median age of survival for a person with Cystic Fibrosis is in the late 30s.

The World War II posters influenced this week’s poster. When reading this poster the viewer is left to puzzle the meaning of the statement “How have you helped?” Then as the viewer continues to read down the poster they see “Raising $500 from every state for Cystic Fibrosis.” This poster is to promote a campaign lead by Ivy’s League to try and raise 500 dollars from every state for Cystic Fibrosis Research and the Cystic Fibrosis Foundation.

In the center of the poster, the viewer sees a map of the United States of America. Some of the states are different shades of purple to represent different dollar amounts raised from those states. Under the states the viewer sees the line “Let’s turn the USA PURPLE… for Ivy and the other 30,000 people in the USA fighting CF!” Following that the viewer sees the web address to the campaign. The font comes for the “Keep calm and carry on” posters from that time period. The green color was omitted completely

from the color scheme all together.

How HaveYou Helped?

www.fivehundredfromfifty.com

www.ivysleague.com

Let’s turn the USA PURPLE… for Ivy and the other 30,000 people in the USA fighting CF!

Raising$500

FromEVERY State ForCystic Fibrosis

Ivy’s League$500+$250-499$100-249$1-99

Herbert Matter and his style of using photomontages influenced this week’s poster. He also tried to integrate his text with his imagery. When the viewer looks at the poster, their eye goes directly to the little girl. Off of the little girl, the view sees a speech bubble. Inside the bubble the viewer reads “Help me raise $500 from each state to help fund the search for a cure for Cystic Fibrosis!!!” Then the view is drawn to the map, which then leads their eye to the phrase “Have YOU donated?” As the viewer scans the rest of the poster, they see the website and logo at the bottom of the poster.

As stated above, the viewer sees a picture of a little girl. This is a photo of the little girl that the organization was founded for. The logo design was also made personal by using an image of the little girl’s handprint inside of the logo. In the background, the viewer will see a faint ink swirl texture. This texture is there to add a little bit of variety to the poster. The map is the same map from the previous poster,

which is used to represent the different amounts raised from each state.

Have YOU Donated?

w

ww.ivysleague.net

www.fivehundredfromfifty.com

Help me raise $500 from each

state to help fund the search

for a cure for Cystic Fibrosis!!!

The influence for this week’s poster came from the magazine design of the 1960’s. In the 1960’s, Magazine art directors started to unify the typography with the imagery to make it become part of the imagery. As the viewer looks at this poster, they see that the words funnel down into the little girl’s arms. The words that the viewer reads say, “Help me REACH a cure for Cystic Fibrosis.” The little girl, Ivy, is seen reaching up to the sky with her arms opened wide as if to catch something falling into her arms. The typography was also influenced by looking at the magazine design. They used a serif font in their design. This poster uses Hermann Zapf’s Palatino font. The background is purple with a crackle texture to add variety to the poster. The picture of the little girl is in black and white so that it fits in with the color scheme and because some photographs in the magazine designs were in black and white. The logo design is very simplistic. It uses Ivy’s handprint that was introduced in the last logo with a handwritten font for the words “Ivy’s League”

that runs up the side of the handprint.

REACH

Fibrosis

Help me for a cure

for CysticIvy’s

Leag

ue

www.ivysleague.net

This week’s poster’s influence comes from looking at the work of Paul Rand. Rand was one of the best designers in the 1950’s and 1960’s. His style of logo design inspired the logo that the viewer sees in this poster. Rand used universally identifiable shapes to create a logo that would be remembered for years. The viewer can also see Rand’s influence in the typeface used for this poster. Rand mostly used the “Futura” typeface for a lot of his designs.

In this poster, the view sees a little girl pressed against a window as to be “searching” for something. The viewer then sees the statement “Searching For A Cure!” leading them down the poster to the logo and website from the behind the window. Intermingled with the elementary shape of a handprint, the view will find the letters “I” and “L” arranged to appear as creases in the hand. The Color purple has stayed a constant through out the weeks due to this being a campaign for Cystic Fibrosis.

Searching

ForA

Cure!

ILwww.ivysleague.net

This week’s poster’s inspiration comes from two different sources. The first is Ed Fella and his style of using hand written fonts. The second inspiration comes from Luba Lukova and her style of making blunt statements by using simple but powerful imagery. By combining these two styles I, as the artist, was able to create an eye catching and very symbolic representation of the message. Though simple, the message in this poster comes across strong to the viewer. The viewer sees the phrase “HELP US RAISE 500 FROM EVERY STATE FOR CYSTIC FIBROSIS” in the shape of the United States of America. This shape is seen on a solid purple background in a lighter value of purple while using white to emphasis the words “500” and “CYSTIC FIBROSIS”. The logo design is also simple. It is a more simplified version of

the last logo where the letters “I” and “L” make the creases in the hand.

ILwww.ivysleague.net www.fivehundredfromfifty.com

Final Solutions

Final Posters

www.ivysleague.net www.fivehundredfromfifty.com

Help us find the cure! www.ivysleague.netSearching from the cure to Cystic Fibrosis!

Just because you don’t see it, doesn’t mean it isn’t harmful! Help us find a cure! www.ivysleauge.net

Website

Pages

Ephemera

Ivy’s League

Front

Back

Lending a

to find a

Front

Back

www.fivehundredfromfifty.com

Booth Design

Ivy’s League

Ivy’s League

www.ivysleague.net

Donate Today!

www.ivysleague.net

Searching from the cure to Cystic Fibrosis!

Minizine

Please visit http://issuu.com/josh_stephens/docs/minizine to view the Ivy’s League Minizine!

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