w\isiFs~iNrrwr

Social and Ethical

@ M ~ ~ ~ ~ J I % V Q J ? ~ Y I ~ L L R Z ~ ~ R B J (Government Agencies and Society): a -

CI

a~rinisor&~dgunmiunia~~ierv0~?~~d6~:ng ~zdauva~~snuuitq

a ntjuw6~dsdoaci (~ntereit r6roubs) : iu8~~nau~u~z%aviqsa9"~09n~u

W R ~ ~ L ~ I I T ~ ~ I J 7

wcinciuuszsnniw (Employees and Unions) : iirnlsor6ad'%~niwlu

n i s ~ i ~ i u d d ~ a n ~ ~ u ~ z ~ b a i u r t i $ 1 " ~ n " u ~ ~ f 6iudis 7 voswcin~iu sd pl a fu^alnn (consumers) : ~ a n i s o z 6 a s l l i u u o ~ 8 m ~ ~ w ~ u ~ m e i - 1 ~ ~ s z d

f l a i u d ~ ~ ~ 5 t l 6 % 7 ~ ? ~ t k t ^ a l ~ ~ U

# a- n?au'.vvr?a65~nwqna : umnvr?~k~7urra~o'.u~fsu unnd 16

a d d ~ v i r PI (Competitors) : ~ ~ n ~ d u ~ n i s n a u ~ ~ n ~ i ~ f i n u n i s ~ n " ~ ~ ~ ~ ~ ~ nisd'i

@ .qu%un'oddua~: ausau (Local Communities and Society at

Large) : i t n ~ d u d IUR~IW L L ~ R ~ ~ " u ~ ~ ~ ~ T ~ L L R ~ ~ ~ ~ ~ ? ~ ~ ~ 4 - n u u n a ~ n n t ~ ~ i o v i i u ~ ~ ~ n ~ ~ a ~ d u ~ ~ u 1 1 ~ ~ u ~ ~ u a : . 3 b Y n w " u ~ ~ ~ ~ n a i u

i u i inanuda$ f idau~dua%~du id~o~o i i f ina iud i~~~au in~ ~ ~ d ~ i n f i a i s m i

f i n u n u u l ~ ? ~ n l i o l i i o : " b ~ a " ~ n i a ~ ~ i s m i ~ i ~ n a i u ~ ~ ~ v i i r ~ u u n i c o;lfinqspiiad z d d~~u~a~1 i3auuu~&diu iau inmdu&nu rwnmisfiw&diuia~u~odoa6nis

v d - a pftai~I~iinis:nuiwsuw~"11oudo&nn~usz6u~~ c n a o d f i a ? s ~ n u n i s s i o ~ d d a d w & r i l u & o ~ ~ d u i ~ u ~ n r n ~ u l u (sellers) oiorliuidfiddo(u5finn

d n a d ~ d d a $~iuurnan~:rinrunu^an5mbyI~u"uu~n y.Juuu .Rkv"u uazdu7 hilu

ds:fiw6dopniwaa:~vinaiudaonn'uafi(u5finn~us:6udi ( d s t h

~ n ~ i n ' n A ~ ~ n u o ~ u i a s ~ i u ) A n n d 8 a $"~1uurnanozn~nniwBn5m~~$~~'b6ni%~naiu8onis (niulus:&

QnBi5nuu~osdasmni)

&iuf i 'An^hclo:d in is~~wm-1~~a~~~~r5uni~"~ iuw~n~m.~i"~a~au1nuni~ PI

I%n?nhuins do n!of inaiua~Iavi i~ PI 7 anu~viid~dIri~~un7snaonaad n!ol~dilK~iinnia~~ilafin

d a a d GI (~iuurnawar~nindinri lu w8n~m~~odnuniu~nwm:d~u~od6odnis

A n n d GI $"~iuummna:4i~nuounnuo~n1siuds:nirPu&~"aou3nisnK~ni~"~iu

niudnutdurunas

ainnunidln'unuilss'Gai3mi%ia~uu'waatPl$Ldul6ii a d n i s p i i a i f u gd n d~iuisuinwedrt~inu~s:6u~6~~s~bu"11uwnaniaaruoulKuri(u^alnn l iau

iu31nnifu1nuh~drtkaarii~n^nw"u~iu PI 4 ds:nis6au5u#o

1) im~da:!dijunaiuda~~n"uainni~~T~ud'in"aou"an (The Right to

Safety)

2) 'm^n~unis!6iu~~uadia~$'bd~an"u~a~u$1'i~~o~l"ani~ PI (The Right to

be Informed)

3) iin3luninlon6~'Au~in"aol.a"iJ"anis (The Right to be Choose)

230 GCM 304

uacugairu&i~iou?nis (The Right

~ ? I u R I U I T ~ I R ~ ~ ? I ~ W I J W OZFITIOJ

o i l ij$'~~~bnn4iuaulriCoudvim

ruinaiurnuitsuuatl~woladiltrfild

rrri r6n numi $dvimnisdnui vim

ar~uraroinnaiu%ridaam~ulunis A d 192uni~?ou?n~ri~ 7 d r ~ nil{% irnnhor $u5~nnrilursornn.iir~r~rKorai~u PI

n is~~?~ is ruq in r r r~ -n is~na iu o dir r ~ u i tnuu nr fu5~is rdu

$u5bnnnaaot%$Qunaiudw PI omfiuuinJo u rfl~r~e,~innial.a"~"a~sl"m.ji ?

otlsriir rfluafiunisoonrruuKa

udaomfiulKuinCour$urlm ?

ua$o9~9M8~m (Stakeholders)

uiu~urilunisiiinum~ourusluar nis

sibilities) 8ornia

n a i u ~ u i u d n i i ~ n i i i n ~ i ~ ~ # u d i ~ m d n ~ ~ u i u ~ ~ q ~ l a " ~ r ~ u i u n a i u i i lunsrii

dor F i n ~ s ~ ~ ~ ~ d s t r u u ~ k i r j ~ ~ l i n n i ~ d i rljudiu ~ ~ ! s d a u ~ l d ~ n ~ ~ ~ u ~ f i ~ r i K r n u ~ ? o

n a i d i r ~ a c i i r i u ~ ~ ~ ~ r i $ ~ i a u r ~ u a u ' o r ~ ~ ~ o n i ~ ~ ~ ~ d ~ i ~ ~ n i ~ u r r r d n i s

dlju3miu$ng~uiuiinumli~vi~~u

r & n ~ ~ u n u i n n i r k n u u a e n i s d ~ u ~ a d i r f i ~ ~ u ~ s s u k n d i a ~ n a ~ u n u ~ ~ & ' A' L Y

uinirvu nr~n~snasannroonodir~m~~uiir~numtrr~te;lnrcii~irni~u3~is nru

r & o r i l u n ~ s ~ ~ u ~ n u n i w u n r n a i u ~ ~ r d ~ u l r r r d r n i s a l i r ~ u ~ ~ r n r d r u i r s i u d

7

o46nlsn l?r1pf i~uu ln~~ q j ~ n i u otdnistdu Levi-Strauss, Johnson &

Johnson, Ben & Jerry, Herman Miller Us:: The Body S~O~I~~LIIUIU&J n i w w - a u ' u a r ~ o r ~ u ~ u o ~ o t 6 n i s ~ u n i s r r ~ n ~ o o n ~ i u ~ ~ o s r a u ~ f l r ~ u o d i t ~ n r - a ~

8 .a' ~aunisnsr~id~tuonn'u~ia iam~A~nai~a"uknaou~o~tnu nturvrsirotn'nis ' 8

rvldirfi ipi~a~vlCn~tnaiudi<~dii n~iu!pird5uut4~nisrrJt~ulu~tutuiauu-ar d #d rfintu~&inniww~~bbaraob~utd~bsiiu"u aLi7~!6~1iu i ~ d - a z f l ~ ~ d \ 8 r ~ o i i h n i s

hrruo'lu~ivlil~iou5niad~~'bcbniw bd~~~lfs'bbfit$I abnfliflu~

n i s r r n o l d ~ ? ~ ~ ~ o l r ~ ~ ~ d ~ ~ ~ u ~ ? i ~ ? u ~ i i % a u d ~ i ~ n j ~ ~ (Social

Responsibility Debate) I

~ur?(?vn i iu iud i i i naiuiufinaoudoknu (social ~es~ons ib i l i t ies l~

naiuvluiudii uftonasuiit q dntn'nis~sfiaIpinsr~irdor~unis WudiIa IVY dsduar l dnilnt$nsot v~sodiud~~lfs'~~nu#PuuonrvlfioainG(n~vluiuIn'

dl pl

hvlun!?" vlsoonriuvldtfi~o unaiubknaoudoknuvluiu~tni~w"at6n~~T~fi-a

ru~~Wrduau'ot~ufi-anaaulnq oirriluldsotniabaorvlflottnubnudauaau r r f i i i

fi-anssuifuq ar!drio~fs'rfinwadi!arbrifionis~nu~rtn*aiu~

~udotnaiuTu~naoudo~tnuu" n~unu?An&rGud~r~ar"sotnizdot6nis

~ e a r ~ t ~ f l n i s d t r ~ u ~ a " ~ 3 n i a w i t ~ t n u q uein~uruaAnqn~vriTiniiat6nianaa

r l i o d i ~ : ~ eio~6vo&1~~uorrua~nh~nt~nw5ouniard4ourfluu

P u t c ~ 3 ~ ~ ~ ~ r i i ~ i i ' u ~ n ' f ~ ~ a i ~ ~ ? p 1 ~ m ~ a f ~ d a ~ ~ (Classical View of

Soclal Responsibility)

p l i u ~ u a ~ n ~ ~ ~ G u ~ u ~ n r r i i ~ o i i naiu iu~naaudn~nu~s~'bd~~id"uot

a t 6nismR-a 9 v l ~ i d v o t otcinismR-aii?io q nisffiit wafii~slfl~rrir4'"~ otfi-aniaa$uin

d ~ n r v i i d - a r n s r r i i I q @~u~YIIsR-~~IsW o ~ n t i i t " u n ~ ~ R o ~ u $ ~ L R S W ~ R ~ R W ~ &

Milton Friedman ad URRJ ~ ~ u ? f i ~ l k % ~ n ~? i l i8 .$~v l~ ~63~'fh.J b8uil

i ~ ~ a i u i u 8 n ~ o u d o b n ~ o ~ ~ n i ~ l ~ ~ 2 u q n d ~ r ~ i t o d i t ~ i u ~ ~ a nia1.a'

niwuinsnamisflifi-anaau~it q 'IfiRnrr~fiiIs~t~nrrriotn'n~aniul$n~rn'bcbdd

232 QM 304

un6 16

NIUITQ bbdd$~n"~lg~ dl9

m?ni ul6daulu~lnni w d d d a u v ~ i ~ b s o ~ n a i ~

? ~ ~ ~ ~ % Q ~ ~ Q N ? N R ~ I ~ I J ~ ~ ~ U , ~ " ~ ~ ~ O U " ~ ~ ~ I ~ " U Q ~ H J ~ ~ J ~ I S ~ I I Q ~ ? ~ ~ ~ O Z $ Q ~ ? E I f i f l % ~ ~

GIU~IPI UPIIJ'

quuo~niuuua~n~u~nQiiui i u n u ~ n d ~ i < ~ ~ o ~ ~ u ~ i i s n i ~ w f i ~ i r ~ : :

d inc i i~ 'nmin iou~nisodi~ i idsr~ntn iwi~a~os" i4 i~o~i ion is~~~uwaf i ih~~~a 91 q

Aanssudiiunqiiiu fimaouda knu~oi i i0u&sunauda~uivl i~~' f i i~~"~ooAanis aaGauas . .

0 u a ? l a q m ~ w d b f l u ? n " u f i a ~ ~ ? ~ f i r n ~ o ~ 4 o ~ ~ ~ ~ (Contemporary View

~iuquuo~ua.~ i~uafiaqnlndi!'~$uii o~n'nis~~alu~iuzd~~urniuidil w d- a naiu h&p~tiitn5w a ~ u ~ ~ ~ u a z 6 8 ~ ~ n u i w ~ u e~a~ou~unisda Dbn'Ro k r 6 u bar

ddV diudy~?~.~nirni~~~fiu~Sii~~bl7knw"Uu naiuhirnavi~naiu?~1fiasouda~9nu

" U Q J Q J ~ ~ I ~ ~ ~ ~ ~ L ~ ~ ~ ~ O ~ " U ~ % I K ~ ~ I ~ U I ~ ~ ~ ~ I ~ ~ ~ E ~ ~ S ~ ~ ~ C P nqrdiuurCiuuncdu~+im (Comparison of the Two Vlews)

, u u ~ i a ' l u $ n i r i i ? u i o 9 ~ n 1 3 ~ ~ ~ d 7 b ~ u i i ~ n i 3 d ~ 9 b ~ u ~ ~ 9 b ~ 1 a w ~ i i a u r i ? ~

uuaiinluqnlnriiu~~~n'nis1fiol~91itbzd~i]u~ui~n~~~~nu i i ~ u ~ i i $ - m a ~ Vdy- u u ~ l n s z d n a i u u n n d i ~ n " u d ~ 6 u ~ 6 ~ d i ~ ~ ~ r o u d f i " l b ~ " 1 1 ~ i i o ~ n f i i s ~ f i a n ~ s r u i

ld~ i~ur~uqt~n"unq iu?~f im~ou doG~nuuinGoeda~1aol ULI Y d a l u u i ~ n s r i $ ~ a a ~ u u a ~ ~ n u ~ a ~ ~ d ~ ~ ~ ~ ~ o u n " u ~ ~ o~nf i isgsi ianas~~i ld~i

a Q-m f i s n s s u d u ~ ~ i ~ o d i ~ i ~ ~ i ~ u ~ ~ a ~ d i ~ i d u ~ ~ u a ~ a $ ~ ~ o ~ ~ s z ~ C n d ~ n i a d ~ ~ ~ ~ ~ ~ i u

npnuiumiiaunit u ~ r ~ u n s ~ ~ ~ ~ n ~ . r u ~ m n * ~ i u d ~ ~ a d ~ n i ~ ~ ~ ~ ~ a f i i ~ ~ ~ n a z ~ ~ ~ u 8: ni.r~w'y~yuainn~~o9~bua6~ hn?unaiuuwndi~~ o~~o~biu~~aazu"ua~n'u

iienssutu lriodniol~~oGiali~<u~a~ngnui~ SY o fiannutu icd~ne~n"unrnlilli~s~ua~~~R"u

addoismidilniudo!d n o d ~ i ~ i m o u ~ % d ~ M ~ ~ % d ~ n ~ i ? ~ l ~ o d ~ ~ u n n ~ d ~ ~ < a

~iuot~i1lauourumdo~6nia~iioeiaaa'ufim"11~udo~~n~ I) uouLu6naiubfinroudnd6niaVWonaaddo#uTnn

i u r i i ~ 5 ~ u 5 n i s u o ~ ~ a n i a i i n ~ i u d~omn'u&oo~nuuuui~~~odlm

h~Tuniau5hn ?

^~unidou5nisiinnidr~uit~uuinriour6ut'In

- o ~a~aiu~uwmiuo~iian~adnaiu~m~bau~~ar~~~nia!dhnonn~~

~u"aTnfivPao!ai 41 ~w"uslm ?

o wcinciuuiuuo~iioni~!6d~u3d~gnnin*lun?1uqGaaau 'rGoslm ?

o ~anis!il~~uid~cneilunisd1ubistdiiiuni~iou5n1a!.a"

cqrourfiudlm ?

B ~ ~ r ? n a i o ~ ~ ~ ~ u ~ ~ ~ u ? ~ u & ~ u ( i i d ~ ~ ~ u ~ ~ n ~ o ~ i r ~ ~ u d w o

M%!d ?

2) ~ o u a m n ~ ~ u a ' ~ f i n a o ~ d o ~ ~ ~ u d o c d n i a ~ f i m ~ s i i d n w ~ n ~ i u

@ w~nciuyn~z~!6~udimou~rwud~0~aaa~~uin~our~ur~m ?

o dn1,',miw~~~~oulunia.iii~i~dd~om5~~9jer~lm a ~daznoun;ddirl1fiia4iddiu %I d ~ r r t f u n ? G $ i ? ~ ~ i unrdfju3do

8 !a wcin~1uwnnuod7trruonin.bm q u!Jdiudnd rwn r # ~ a i ~ RIRUI

uez2ir?~!o"l+l?

wfi;nuynnu!6Tund r~'Tulj i l j loni~ lun~a~nouau rrntlnw

doL~aa~uoLil~LwxlonlnM!o!J ?

o~6n1spiia!6~huiijdau%a uwrin~ iu~uniauf lu~~~16 iu ( ~ ~ n i w n i u ~ u n i ~ ~ ~ - k ~ n t n 7 a d ~ u ~ i a i ~ ~ " a o ! d L # U J ~ I ?

I \

,

234 GM 304 I

I

; 3) u ~ u ~ u m ~ a i ~ ~ u f i ~ a e j d n ' ~ ~ m u d ~ ~ ~ n ~ ~ ~ ~ ~ ~ ~ i ) ~ a ~ ~ w ~ ~ a [ i ~ u

@ lunacuaunqau5m%u6i~%uJ^an1a osAnia16da ua'nwian~w w

~~aa~oulmulaJa&.maw~ca~ nidbtit11d 'MTIQI~IFI ~I~I! ILL~LMI~ d d 6u~uoditnuvlnd l a ?

@ u~an"mdFbb~nl~~~adiu~dfton1a~n1~~1xl1 Recycle M$Q!~ ?

@ ~ ~ w i a ~ d ~ ~ l ~ i ~ m n a ~ ~ ~ u n ~ ~ ~ ~ ~ d n ~ a ~ a b n " u w " a ~ f i ~ ~ ~ u ~ ~ ~ ~ i j ~ azuur~o~i~ciril~~uma70do~uvuanr~n1w , . L ~ R ~ Q ~ ' v I " ~ Q ! ~ ?

w n 4) u a u n a ~ a i u a u u a s a u d ~ ~ ~ e r u ~ ~ ~ A n ~ a ~ f i ' i l m a a ~ d o ~ u v u ~ ~ n t G ~ m ~

@ ~n iar id~~J^auf tonasudoo~~wdid 7 niu'luquvuu~nhu

bflerdla ?

~ n l ~ ~ ~ ~ l ~ b ~ Q d ~ ~ b M ~ Q b b ~ ~ d d b ~ f B J ~ I ~ ~ ~ W I NiniamqV

I~dinuuassuuo~;udir'tb'~~"a~!i ?

@ ~ ~ ~ L R ~ ~ ~ I ~ ~ ~ ~ ~ ~ ~ ~ ~ Z M ~ J ~ Q R ~ ~ U B ~ ~ ~ ~ " U Q ~ " ~ B J % U M " ~ Q ! ~ 9

@ ~ i u r ~ d u s u o ~ n i s d ~ r ~ ~ ' n ~ a w ~ ~ ~ E o d.rtmnqsAo darmnQu61

' V I ~ o ~ ~ n 1 ~ d n i a L ~ ~ 1 ~ 0 d ~ a 1 m a m t ~ " a ~ ~ ~ ? d w' E z d W

pindiniunnii?uiun?nd~~suuuu~maa~~~do~ 2 dsniadi?uniri?a

Jw-n~usn n ~ i u a ' u i j ~ i o ~ ~ o ~ d n ~ ~ b ~ u ; ' a ~ d ~ a i u a ~ n a ' l o !i1$6odnia n OQ dguslaiungnuiuva~lj~ub~od

el d n - A Jsenmnno~ u i a q i u n o ~ n i ~ d ~ u m ~ w o ~ ~ a m ~ n ~ ~ u a ' u E a v ~ ' ~ d ~ G ~ m ~ ~ ~ ~ 01 - f i o ~ a m i ~ a u n i a ~ u u r ~ i u u n u n o n ~ a ~ u ~ 6a$?uqnmnnsaur8ua<u

d a m m un o~6dsznounuenErradan~srlau m n ~ s n ~ ~ q s i i a (Influences on /

Business Practices)

8 d

miud!n'niiau~uhii n ~ h i s ~ a f t o u u u w & d i u ~ ' i i l u ~ n u ~ u u ~ ~ n ~ n d o ~ ~ m u

Q e11dlafi m i u d a t u u ~ i m u ~ w d i u i ~ n a r r h n i m s ~ a ~ o u a ~ r d ? ~ q a

(Checks and Balances) ~ ~ p d ~ ~ ~ ~ ~ ~ ~ l n i s ~ ~ f i o r ( I . a ' w ~ ~ d l u ~ ~ ~ d ~ u ~ l d n " ~ ~ 1I.b

I) wkdiuqoni~npauiu (Legal influences)

2) w 9 d i u ~ o n ~ ~ n i a i j a ~ (Political influences)

3) w Rjdiuioni~nisrcli~~ir (Competitive Influences)

4) w & d (Ethical Influences)

u nkdiu ioni~np~uiu (Legal influences)

w&diu~rm~ngnuiud~znauS;?u e npnuiuum?'

a: q- O ~ G U U ~ Q J ~ R ~ M ~ ~ U W W ~

d J ~ s s ' 9-

nld U la. i et~rl.rmeunuonaru~~~n~srl~~1mn~cifw~tas5~ 9

(Influences on Business Practices)

unnd i s n~filS~mtkmqnzf: ~lnw&nuusm3oazru

o miu i rua~ isc iv l in~~#f i~~~~un ias~"~$ iu l%n~~u iu a91 q

' Z . rn~Gyq$iuo~n'oaGuuuj

~uri?uuo~n~nuquC(l%~~u~~fi~nssuni~~fiou"u nriau~iuua~igri' WnY Gqrynuuuipi?u~nqw~n~i~d~nisaunir uq~nGuGqyauuuirwaizbv'~fiueiau

8 w m ln~r~u i in ic7qs~o l i i~z l~sdon~ iu~~naaudnast~a t r ldaanda~~nu Rjwusl~o~

1i '~q$ngnuqur6ol$a~u~af~adi~nh 9 rdu da~naiud~aa6uoinisl% ,

bam'YaBMb naiud~aa6uoinn7alBu6i~"aa~^anis r~~znaiudaaasl'uluan7u I

daznaun~a LU~GIA

1 ~ 0 8 ~ 1 ~ui~~a~n~~~d~~~mn~i 'bbwadu~uinr8u~f i i l lnhdnaunauqu

aUR u I R ~ I ~ ~ M S A ~ ~ ~ ~ ~ I U ~ Q ~ D ~ ~ ~ ~ ' T ~ T ~ ~ ~ ~ U H ~ ~ ~ ~ ~ ~ ~ H d ~ ~ l d ~ ~ 3 J l ~ f l

9.R. 1980 i $ u i ~ ~ u n ~ i u d s z r n ~ ~ ~ ~ 0 7 4 ~ i u ~ n ] d ~ u u n u i ~ ~ i n ~ ~ u u i ~Uu$dnaulK

n a i u h u~nijp aCunuuu~dfli~uu~f%76iudid 9 q lunisAi~iwnisni~qaiiobbri 8 J'e d lislin~anau n d u n b w a ~ ~ a d n ' n l s ~ ~ o t ~ b b a m d u ~ u i w ~ u n l ~ r n s q i i ~ u a d a l ~

O ~ I J L B U ~

O w~ddiuisnidn7~sios (Political Influences)

O w Q d q ~ ~ o n i ~ n 7 ~ u d ~ h (competitive influences)

0 w a " 9 1 1 1 (Ethical Influences)

B d ~ & d i ~ i r d d w n n s z ' ~ ~ u d o n i s i i ~ ~ u n i s ' ~ i ~ ~ ~ E ~ f l n d ~ ~ n i ~ ~ ' t b t n ~ ~ n d i ~ ~ t ddYc d lunu~dunotnis~niR"u~o~3to^au^~ssuu~m~lrnrugioi1~ 7 dotfinispEofiinua6u

~dalhaunu 9 . fionssuua~nu~ot'l~o~ni~~un~oudn75or~fl dat6nisssfionniu L u & ncit~lnunzdgumniunKnoiusrsuoliit~nftnfn uit~~r3tiituuinamj?utiu

~ ~ ~ & u i t d o ~ u n n i s i o ~ d u u ~ ? o n i s ~ ~ ~ ~ n u ' u o t w ~ n t i u ~ ~ ~ z a " u ~ i ~ ~ u u o t ~ n $ ~ " i d dd , n a i u w u i u i u n ~ z d s z ~ ~ u ~ n ~ ~ ~ 6 n ~ ~ ~ ~ i ~ o ~ u m ' i ~ n u m a n i s d i r ~ u n i s

niapfio~ut0u60t~u30uuin onzuinds~niu'o~~dn~oiiinumuims~iu~do~6

bilurruanitlunis dijdiauniiln' i~ni.sinisfiiundtBo Gene ~aczniak!nksd 9

uin~~iunisd~u3n1taiumau!a' 5 dsznis&oio!d

1) n s z ~ i d o $ u a d i o ~ r n i i n n i ~ a u i n ~ ~ $ I

, 2) n s r ~ i n i s d ~ o ~ j i ~ ~ n d a z ~ ~ " d 6 ~ t ~ n ~ ~ o n o a ~ ~ u i n ~ u ~ t n u 91

3) L L R F I ~ Q D ~ ~ J W ~ R ~ ~ ~ U ~ ~ ~ " ~ ~ U ~ ~ ~ ? ~ ~ ~ I ~ I O I ~ ~ I U ~ ~ 7 ~LIIUILRU

4) u ~ n d w ~ 8 n s s u ~ t ~ w a s i u 3 ~ l s ~ ~ ~ o d ~ i ~ ~ w " u 7

5) ~nnisnsz~im~im~~eliut'~~~~adt~~uiz~~~umms~"~~~I~

~ ~ u a n u i i o i i t 0 u u n u i n ~ ~ i n i y r i a u ~ ~ ~ ~ o ~ n i ~ u ~ ~ i s d ~ ~ ~ 5 n i s ~ z s k o ~

urndopn iiu'n5"11ilnisui~~i'tb~6o%it1uow~~ 3 dmisb(~zt0usi?rli~unnis

iY~1~u1-a L % ~ ~ J % I I T S S ~ . J ~ K L ~ ~ ~ U " ~ ~ ~ ~ l u o ~ n ' n i ~ i o " *: 4 %V

0 J?uassuri?uynna (Personal Ethics)

0 i~uassuo~dnis (~r~anirat loni l culture)

~uuo~~~~Fisuanuuo~~u311is~&i6ao~d~n"u 0, A

Achie Carroll ~6~irnuo~n0nuvi~naius~wnaoado~~nuuo~atn'nispAa

t d o t 0 u n i ~ i n a i u ~ u ' i k t d u ~ ~ u ~ u d o ~ n a i u ? u ~ n " 1 1 o 9 ~ w i ~ 6 i ~ ~ a I d niutnsqiio

I . 9 . 6

a Beliefs and Values a Moral Development a Ethical Framework

Organizational Culture

Rituals. Ceremonies Stories. Heroes

a Language, Slogans

a Founder, History

1

Organizational Systems

I

Structure Policies. Rules

a Code of Ethics Reward System Selection, Training - L e*. . .,

Organizational Systems I I

I - JUUCLULr I Reward System Selection, Training - L e*. . .,

Philanthropic Responsibilities

Be a good corporate citizen. Contribute resources

" to the community; improve quality of life.

Ethical Responsibilities

I

Be ethical. Obligation to do what is right, just,

and fdr. Avoid harm.

' Legal Reqbnsibilities

Obey the law. Law is society's codification of right and wrong.

Play by the rules of the game.

Economic Responsibilities

Be profitable. The foundation upon which all others rest.

#

nId 1e.s ~ n i i r i ~ H ~ s a ~ u i i r i i ~ t l ~ u ~ a # ~ s u ~ o ~ a u s n ~ s ~ ~ ~ ~ U

(Pyramid of carpoiate Social Responsibility)