P w

a~mnz61niw ~~am4au5~ni~ lu~~~~niuuon~~4a

~ d a ~ d a ~ n ' n i a d i ~ ~ l u ~ d ~ ~ i ~ n ~ ~ d ~ a ~ n i s C U ~ W T ~ %I

n jdakId t ~ u G a i i ~ u d ~ m J d o

r.'t u s i ; 1 ) ~ ~ ~ ~ ~ ~ 6 & - l i l ~ " w u ~ ~ e 8 ~ r ~ n o ~ ~ t ~ ~ ~ n e ~ ~ r r n i u r m c a ~ ~ ~ !

U I - M N ~ ~ ~ ~ ~ W B ~ ~ T ( M ~ $ ~ ~ R ~ ~ ~ P ~ ~ G T ? ~ ~ R ~ ~ J U G C B ~ t ~ ~ ~ l ~ r ~ ~ ~ r [ i l t ~ ~ r % r r n d f ~ d ~ '

3) TFI~-$SRJA (Objectives) "~s"nur~cdJr%deriso

Sf,hf,,,4)dIQ~~~~B~8~eb$uerrn~rjkurrn tijuru?rjiibfi~iii knrpnorr

t t i r i l i Jn&$dba~r,lr~ I' LP

1sn?~FjJb,~0&3%d ~il.hf. R R ~ 0, d: ~-~#~d '~~ in l eaL@vf i$ jkm niafii~samS3uw"ar6 n i

~ a ~ m ~ a ~ ~ u d a ~ d ~ ~ i u ~ i ~ u spkuuk~ssukck @ c , i ' ~ ~ k b ~ ! t . l , ~ ~ a GI

I ~ M ~ Y a ~aij&~@&,~g&&tim~ u&&&qw c 3 ~ S t ~ ~ d d i of

ciikuuiqu ~ i a l y i n i a l i i ~ ~ u ~ i u ~ ~ a ~ n a i u ~ a i a n u i ~ o u ~ n a s ~ ~ u ' b ~ o ~ i m m ~ u a z

r l . i~~dni . i~ inun~bwu~~u~nia PI (Action Plans) uo~o~6n ia~u l i 6 rudn~ 1

iih7~1d (vision)

I u d a ~ n i a u ~ n i a ~ ~ ~ n t y d b d o n i i ~ ~ d i ~ n k d ~ n ~ n ~ i u v l u i u ~ i u o ~ - d i

u~ i lun iao i~ i i~~ i l inu lu~~W ~ii luouru~n-i i~i~euazrilunirnuvlai 9 u 6 ~ v l a i H

Q d i d b%l%'f&q U ~ U " d' - a d uonainu anuC~16Cdof ~ i u $ ~ m ~ i u K ~ ~ n i a a ~ i n ~ ~ ~ ~ u ~ u a ~ a i n m ~rd"l.ai\a&

r i i n u ~ i i n i . r ~ o l 5 ~ n i a n d ~ ~ n u r a w i z ~ $ ~ i l u u u ~ n i r d a ~ l i i ~ G u ~ $ 9 ~ ~ u i ~ d ~ ~ & &d' Jnanuiuu n~u~wnzciauIn~i8uC~1ddna~Jaz8nSniw uilatrirukotuotmqiu d d a ~~n~a ln r~nw~dn. rnu i~ i inY 'umiu~~&n in~ i~ !T a a t ~ ~ l u n i a u n o o W ~ i a

dad a t~nnnqn A'd a R J Y I L I Q ~ L ~ L I U ~ ~ ~ ' dal e ~ ~ n o ~ k n d d ~ n

d d [ N ~ ~ ~ ~ ~ ~ ~ U R ~ ~ Q ~ ~ L B U ~ ~ ~ I U Q R L ~ U U V Q J $ ~ ? ~ R U F ~ ~ ( ~ S O Y P S ~ I ~ M ~ Q F I ~ I U

uon ~ d ~ ~ ~ ~ z d ~ l ~ l ~ l ~ m a i u ~ n L ~ Q R I U ~ ~ ~ Y I I ~ I U ~ E J I ~ i - uaz6iwiu~virlaznru wa P P b: 2.0, rt.lraan!d ~~dn~uplo~1Uudo~uo~n~iunlaia0uifaun"uua~~~n"~o~6nia

oindni i~uiuhtfu na7uuiuuo~~i i i iC~nir r lo ia l r i~rsua~r i loni ia ' b n ~ ~ ~ u ~ i d i i 1 ~ ~ u ~ ~ 1 ~ u i u f i d d i a o u d i ~ ~ u 6 9 i n i ~ ~ ~ ~ d o ! ~ d

e ~ a i d i a t n ~ a ~ i i ~ 6 ~ L

a r n l ~ n i r J u o ~ ru !nln

62 GM 304

o rai6n~ni%aj~lrJd$~1'~11~1~ q PI 7

unnoind iGunkd kr~unaiuwu1uiuF(sz~ii~naiutn~3tbCund~Cu 91

rduanir naiuauiuni~niirraznia~ig~~~~uiufaun"u11o~n4an"~o~6ni~~nm'au

rdn l4 in .nun~iunuiuuo~~i i i~~ i r~~1dnr j ia~~~r4a .u" i~&u DI~GAIRIU~Q d oni i ilK~driluka~na~u~mrw"~fitb'b$~"a~laj 7 dimouo1odl6v~iu udoia

niia1siiiiriunkdriluI"an~"uo~ 1) ~ d w n i % u o d ~ a o o n ~ ~ ~ o ~ i ~ m PI wsion)

2) r~uldsn~naiuWnrti7da3~6 (Creative Thinking)

3) r i l u d o ~ n a i u ~ m ~ k u ~ n (Positive Thinking)

4) rdudn~naiuftmdoduu&nuvo.sna~urfld~l& PI P (practical idea)

5) L B U ~ ~ J ~ ~ I U W ~ ~ G L V ~ ~ J R L Q ~ ~ ~ ~ E ~ (Scientific or Systematic ThinWng)

6) ~ U U ~ Q J ~ ~ I ~ W ~ ~ ~ S ' ~ ~ ~ ~ L ~ Q ~ ~ ~ ~ U ~ ~ Y O J ~ M J U I ~ I ~ ~ ~ ~ U PI (Public

Interest),

nolaiio (Mission)

a w P ( w p.

amn-~lit iomiwdfi~s~azwd - (Desired State) y ~ u m ~ m ~ n v i ~ o o i n ' b J i 2 % : rfinuuuu ozr~uo~d ld l6 r~u ~ ln~d r rd~d~~unk~~~r i f l u6113 f i sdod6n ia~z6~~

% : nszfli mduu ~ i n r i i a d i i 'Vision without on action is just a dream* $dgLnijouot

r~d~drbiauljiuiisni~waiudi PI o d i ~ ' n r r e i ~ n ~ ~ a ~ i m f i u d a a u ~ i u ~ ? ~ r i i ~ u rdcTa~ a - w hui~~iiofli~Krfimwao^%~'b~bwi~11~ummau ri?udindiadii 'Action without vision

is just an activity" fi~~unis~6~u~~~u^a~i~~6~sl~~6niini.r~1r~ufim~sudi~q uotocdnistu riou6o:lir~unirna~Wn~~na'i~~n61 ~~~oisaunour"~riou~~~,$u~u asi?fionnu6fl1~n""bajni~d~er~dw"~el~za~flu~t11~~1ia'h6rdun"p.c

cY n i . r ~ r ~ u . u n i i ~ u n l r u r ~ . r i r ~ u i n i ~ r ~ ~ i i n ~ d n ~ s o z ~ i ~ i a n u a ~ ~

~m q knu iodr i i~ua~?l6~r~z{~!n~$f i~~ i~d&o~ni q imunL?'hJ t n f i ni~iieulnoztdu

naiuw ~ ~ i ~ i ~ d o z m o ~ ~ ~ n i ~ ~ i ~ ~ o ' h r ~ d

o o:l~lnrngw~d~i lKr~i6n~dir~uf isnis

o Q : I ~ A ~ ~ ~ ~ J M ~ I I I L ~ Q ~ ~ U Y Q ~ L ~ I 7

J F H ~ ~ ~ ~ ~ b ~ ~ ~ $ ~ $ H & d ~ w H i i ! i ~ i ~ G~W&m&y$j&'1.&j5v

~l&kn&d 9 ~6rt;~ss&d+ La ~~wkf?ba@ff +*~L~'&T~R@M$@w@$%"~;BJ f a y a "

~ B V 1 # ? ~ y ~ w a ~ g & ~ ~ ~ ~ & r h d $ 6 i % u ~ S t ~ ~ s c r r r r s l " c s ^ ~ ~ w nlrr wl r i 7 ~ ; ip :if ~6rk

[ I G T k~~r~\ i~i '~+&qf i i ;q$s~q#+f ~ f ~ ~ ~ ~ ~ ~ ~ ~ ~ O ~ Y ~ y ~ C d j $,ydL#i

d . w i ~ m ~ ~ & b & ~ # - ~ f i % f H f g ~ ~ 9 & B h w u4J$f68$ 8khr I rh!rru~m:ru5""1;3t'~a:r1~eR~~~~h~r~isr"i"ii~J"rhk~1f1"~ilr~~i~'hr~ anKink PI (Target d&fl

? s ru 'h#% ~iih&e4'1 & ~ d f i ~ @ $ f i - ~ ~ d & q ~ b f f i ~ ~ ~~~R#\~~;";+IRoJ^~~IT &#4[ifih4a&kF Rh Wfh"Ifldl&gb~~b[8#~ddh~~fr ~ r h ; ' 1 , I v (+ t , i ~ I$? 91 PI % h ~ $ ~ ~ J O ~ G % ~ R ~ ~ J T ~ I J G R : F T . P ~ I C I P r uw1,rrx-I~

r r rn~~u~r r~ t~%rsa 'w! rkb~ l s~nks ! : r e GI . P

T r r ~ e r 3 ~ ~ r ~ k c e ~ r b r u ~ r r ~ $ r a ~ o ~ r ~ : ~ @

noizeiM yrr~qmaf) \

\

lun~acc&?1d (Public Image

b noiaaiM ynsgmo3 r-a nbg

Customers n

I Company Mission I

~ u n i ~ d i r i r u n i ~ n i f i o 046ni.rdni~~oC(o:6~dd~~~uinulu ueini3Ao ad d no*., w d d

~anno~n'niso:a:~idi!&~o t o ni~fioC($o~d~wnow'~1rnua.~'a~n"ufi0ni~ ¶I

(Stakeholders) G ~ O W d 1) &w aiurooi (Suppliers)

2) in61 (Customen)

3) $?of% (Stockholders)

4) W%JI% (Employees)

5) Yu"IIM (Corn

6) k % m J b ~ 3 a

oioniia!6"1

~ a ~ k n u $ u a r i i ~ n ~ u f i u

a~6ni3!3Ao~ior3m6qr9un~.ruh r iaui inaiu~ir i lud~:dio~I~~aCu~irGi g: ndwaiu (Inputs) rdadi~'~idn3rYiui;i3bbda61niw (Conversion or Production

Process) ~ ~ r i l u ~ u f i w ~ o u ~ n i ~ n i ~ ~ m ~ ~ w u i u ' ~ a ~ o ~ 6 n i n l ~ ~u~~~mi iJOCuCi rh

m i i d aJ6ninlso:~aioJRLJ~osinGw~~~~roof winr1lua~6ni~d$~w ~ i d h n i ~ ~ s l a or #I2 ' aiowuiond?n?~u (Raw Materials) M ~ Q " I I % ~ ~ ? U ~ ~ ~ Q U ~ I J ~ (Spare-parts)

w d o r r d f i ~ d u a ~ ~ i n i s C ( ~ i ~ ~ ~ o " ~ ~ ~ ~ ~ ~ ~ i " ~ i u ! d i lo~11iruinoir0u~o~~aoinbn"~ waiu

roafoisnuiu6~itu$1'iWii"ao~dii!6 rliu p~on'idiinnL? bJ riluh 3 w w a i o r a o f A o ~ r d ~ ~ l u r s ! o u d a u w ~ d ~ a ~ a d ~ n i 3 ~ f i o d d o : ~ i m b ~ u ~ ~ m w a d m~uu 8: adn'ni~q-inoo~h a

~ n i ~ ~ o d ~ ~ d ~ u ~ d o ~ w w a i ~ t ~ a a " i . r i u

@ ~fisnaiu~~w'odd~u~n"'u~wwa~uraaa" (Relationship)

i u ~ o ~ u n i ~ i n ~ w ' w w a i u ~ ~ ~ ~ u ~ ~ e t i d ~ ~ m ~ u (Reasonable Price)

GM 304 67

nisiioda~nn'7 (customers)

' & & 6 ^ l a u a ~ a ~ $ i n i s ; ~ i i a ~ ~ u i i u ~ d a ~ n n i ~ s u ~ ~ a o ~ u 6 i ~ ~ o u ~ n i s ~ r 0 i r n u ~ D,

d Y e (Starts when customer begins to place orders) ~a:Q~guqnaJLuogn6iinsn?ronufi

n"su5nis (Stop placing orders) mn.s~nu!n?iuii o ~ n ' n i s n i ~ ~ s R e ~ d ? a u t n K i t

~ ~ i I o u w ~ z n . 6 1 (Customer as a King) ~ ~ 6 i n ~ i ? f i d h u ~ ! ~ j ~ ~ b ~ ~ ~ a i ~ ~ ~ ~ ~ ~ ~ ~ & A ' / n ~ u ~ w s i ~ 6 i ~ u n ~ i i a n i s ~ ~ o ~ ~ u ~ n 6 i ~ ~ u ~ ~ i n u n a n f i i h & d i u ~ o u i n u l u 91

u n i u i a niuisnnnnnnwuu'llszniwu5~~~~0oneindi bbnd~n*!6'Fna?~nis~ia 7

~iuani.ran$o'iufin5ou5nia~~/i1u"u 'Lunaiilo~Yicpisdse9ud~GuKi~4ou5nis

~n8n4n!Jio rii~ls ! ~ ~ ~ ~ ~ i ~ u s ~ d s z n i u ~ ~ ~ ~ n ~ o n m : n s s u n i ~ m s a e d a ~ ~ u 6 i d a n d n b ~ a h ad~d~aiiuaa:~n~uii8u~1"in~o~15nis~u 91 naaw^Rmn%n~nniswls~ ;la

, g: s d p h 6 i u o ~ i i e n i . i v ~ ~ u u n~6nis;s~oe~unisiie~~a~d~u~do~n6iilcl~iadsenis 9 1 .

&a an"uL$u

@ n i s ~ i r r t u o ~ u f i ~ ~ o u 5 n i s ~ d ~ m n 1 w (Quality of Product) d

@ ni~uiaPuh~4ou5nislusiniw~~uiznu (Reasonable Price) dd d

@ nisl$~?nisnnruau~~s~:sam~ia6opn8i (Service) - ~iuaan~iuaznanluadTn~nis~i~unuaa~ni~~ounssuir~~lu~aiu6i

(Delivery and Possession)

s u?nisdou7 i ~ ~ ~ i ~ l j i L i i R n ~ i u f i J W ~ i ~ ~ J ~ ~ L L r i ~ n i i l (customer

Satisfaction)

I

n i~i iodo8Zofi~ PI q (Stockholders)

pld d I w?ior;(u6nii~iluwnuaaulun1~~Cuayuni~~~~u"~o~iien1s 91 q I n s a n i i ~ u n ~ ,91

ijur?uuacii~ni.r$u~nanl?!h~~dsznou&a a

unn" s

au~d~ui~~)?~~dolv~nrJni~mui .m a - 4 6irQunisld o ~ ~ i a ~ ~ f i n i a ~ o d ~ o ~ e l ~ u m ~ ~ o ~ ~ ~ n ~ n a i u i ~ ~ n ~ a ~ d ~ ~ ~ o ~ u ~ ~ ~

w ~ i u i ~ ~ i i i l ~ ~ ~ a ~ n o u n i ~ d 6 ~ u o t . i c ~ a ~ K a i m i ~ ~ ~ u c g l ~ i n b ~ a ~ ~ u " u ddolac~u

g n ~ ~ t l u i u l u n i a ~ ~ i ~ ~ ~ m o u ~ ~ n u ~ ~ t l ~ i ~ ~ ~ u r i ~ ~ a ~ ~ u d t n i s u ~ i u n ~ i u 'I

~o?yc~ulnuodiiqnis

n75?sden%d7% (Employees)

luo~6ni-i ~ C n ~ ~ u ~ n a ~ ~ ~ f i o l t i i i i n ~ i u ~ i n i y o d i ~ ~ ~ iwnt~3u$#fliW

.. W d d el-ieEniniwun~ WRJIU ~ i n q n a i n ~ 6 ~ I L 1 n i a e l ~ u m ~ ~ ~ i n ~ u ? t l i a ~ u i ~ t l d i uunqr

nou~muoddni~~u~~~idd~ui'b6~uaib$un"u k~ua~n'ni-i i i~ijniaiiod$ocn~~u~

dowCnsiu~~i~ela:nia6?u5~ ~ d u

o nislvinaiu~5uiicgl~ naiur8onins naiu l%i~ lsu~mi- i lKnai~~ hniy @ ~ ~ i d - i ~ ~ ~ ~ l ~ l ~ i l ~ & ~ b ~ ~ ~ ~ d ~ ~ ~ L ~ i ~ RT~SU

@ d s ~ ~ ~ ~ ~ ~ ~ ~ ~ n a i u 6 i a ~ ~ i ~ ~ ~ i ~ w

o & ~ i ~ u a n u ~ o ~ o ~ d n ~ a l ~ ~ ~ ~ n i ~ w " o : l K w C n ~ i u ~ n ~ f l ~ ~ a ~ t l ~ ~ u a ~ %:

~ d n ' n l ~ ~ ~ t ~ ~ ~ i ~ ~ ~ w " ~ b ' ~ ~ d ~ ~ b d ~ b ~ i ~ ~ d ~ ~ n i ~ ' ~ ; b ~ 7

n7sn^~oiaaua~usz%dm~~%dau"sa~~ '4 (Community and Society)

o, d 3 1 d o o ~ 6 n i ~ a s R o ~ ~ n h b ~ u t i ~ r o $ ~ s a u t l ~ a ~ ~ m ~ ~ ~ n nuint.uo;loiulu;iur d

wa~~osvosRdnuuu az&aio;ld?ffn"~$uainw~<~dnuriin$hnnia!~rii~i~

miwrnnriou ~+uunn ia rn~~o in~n n~ahuatw 'u~u heldooniuflu lriKdriit$u

~ ~ b . . b ~ i ~ a ~ d ~ J ~ ~ Y U ~ ~ R W ~ ~ L ~ B Q ~ ~ Y U O ~ ~ ~ ~ W ~ O ~ ~ ~ ~ R ~ ~ ~ ~ ~ ~ ~ A ~ U M I R ~ ~ ~ ~ R

QM 304 I

r

Zale Corporation (Aon~snidiin) I

n s ~ ~ u o ~ ~ s i f l a m s ~ i d ~ n d ~ ~ i n i s 6 i n " u n u i a u i 9 naiu h~iouaznaiuog

s n n ~ u o ~ < u n a ~ u i u i j ~ ~ o u d o d s z ~ i ~ w ~ r i i 6 q ~ a i u d s ~ n i s

ds tn is~~sn tia a~iu?u'lliimanudaan&q nilrjijgnni ~3in~$aili' rruaftn d ~ i ( u a n " u q r u ~ i ~ ~ z u o ~ l K ~ ~ r i g n 6 1 Wn

w d d o rtnauo^Runinu?nmiw ~~azdlfs"~Zonvlainclaiu

I~r.~io~u'bn'iu 91 '3 w aw nuunud~nuitau a i ~ ~ n o i n n a i u ~ i u i s n ~ u n i s u 5 ~ i s ~ i u

dsenqsAanu flo n~~u?uRmaoudnwiindi~~aauS~w ~ilicluiuuodasi

W onaiuw uiuiudazlviw~n~iuc?ns~~u'b'ilunaiu~o?~fia~Cilu~Cidni~~iu

odia~auonin ~ i s a i n w i ' b i d ~ ~ ~ a i n s d d ~ m n i ~ 1 ~ n ~ ~ ~ n " u u ~ ~ ~ m ~ o n l d p. a * dstn isd l Rn nqsaii~uat?n'nwiiuw"Cb~nq~n~mnu suppliers A

w d d di~dof in aiuisnkPuninuqruniw ~ i n l ~ ~ u i m u o a ~ u ~ n i s d ~ i ~ ~ r i ~ o n i s

Macroenvironment e

d jJn 6.2 The Role of the Organization's Mission

%md.s$a~ q <(objectives)

imy~sradn ' W onqiu~m nqiui~vi~oioaniwd$ddstmd 9 Attazdowa$wdoin

nis6-1tGu~iuuo~o~n'nisniu!usruztaaid~ivum

iandszn;ldv$n 9 o ~ $ o d ! 6 ~ u n i s n ~ ~ ~ ~ o i n a " a q d ~ ~ ~ d 6 d o t l ~ n d n d ? u ~ i u 8:dY c d dii1.1 niulua~n'nistluqnic ndu nrwolriy-mu gnvdqn ir~m~i1vuiutfluq5u

uflziaifi~nidtWu?k 9 PI ninimndtzadflu~z8uh 9 q bhonnkodh dnurin~ritfin

n ? i u u i t t ~ ~ ~ u n i u ~ u o d ~ n i ~ niulun(uv?ntfimn?iu~mltksmii~ynn~!6 n w 8: i u ? v ~ s o i o n ' o ~ k ' R u ~ ~ t d o n s ~ ~ i i ~ w ~ n i ~ d u a i u s u n i s u n u PI r t ~ r

w w

nadsdna~i~uqnnao~$o~~omnko~nuamqdsrm~n'uo~o~6nis6au 8: e , P I u A n ~ u a ~ n ~ i u v l u i u ~ ~ n ~ i ~ i ~ n n ~ i u n~unqain13uazrindmnis6Gd

! i n i r ~ 1 r i t ~ o 8 i ~ ~ m t o u ~ ~ n a i u t ~ a n d 1 ~ s ~ ~ i i ~ d i i i '~a?d~zmdk (Objective) dYw u%: {udiii "tflivuiu" (Goals) ucwzuudandnoddirt~ o.bn"u!o.b~niunia&viii~ q

ad

416~~wuo~~mndsclJn' q (A Hierarchy of Objectives)

nnid~vuiznu (Reasonable Price) tau&

d i ~ u ~ u u o d ~ ~ d s z k d n ~ u s z ~ ~ s ~ d a d u i o z ~ n ~ i ~ u m ~ % ~ ~ ~ i u b i i ; b w i z b o i z o d

uindrd'u tdu luszgu Key Result Areas $4 t ~ u y d i i ~ ~ u o z ~ r ~ ~ d n i s ~ m w anis

~ ~ G ~ ; l i u i i n i ~ i ~ ~ u n i s ~ i u u w u d ~ u ~ n i s nr ~ m ~ d ~ z n u w ~ ~ i t i o u i n ~ o u

t indm unun~qi?odi~ wa~iud&odn~sa"m tdu

o 6 ~ a n i ~ l j r o ~ n ' n i ~ ' i l l ~ ~ m ~ ~ ~ ~ ~ 1 u o i n n i ~ a ~ q u (ROI) L U U J I U ~ U ~ D L I ~ ~ 10 ni ulu$u~@sui a~nn'iu1109~ (Profitability)

eioanls~~uuuim (size) uo~i rwn' i i~o lC~nni l~Glonia~~on&miun~iu

6oani .r lm~l~l lr in~C~~mnis~~u6uqurrio~mo~rl~n~runiwuoa8uni

niulu!asulcrC( 2 Y Q J ~ (Prductivity) 3 im!drraanlusz6u Key Result Areas uuriiirz!riijhmna~nirodiaff~ou

a -a a 3 ua~~n~nn i . r uaz~nd~umn i~n ia~5 f i o n~ubwnzoieoz in?iu~~~ndi~ni i ld@iu a

~ninvruz&odsz~nn~oaq5fiouu q adviiuniamnsisd Peter F. Drucker 4~~21% ~niniain~~ni~nisuini~n"!d~~~~ttsr~i~~~~~Cuim~ds~a~ bo~oan'ni.i2us-~ud

ii~ilu~o~amtl~rruiuni~miiod~n"u~~u q q q

,

nisfiuljr~rriiionis (Physical and

rbiiAonir (Profitability)

erformance and

Development) p d & a LQ

@ b ~ o w a ~ l u ~ a z n ' ~ ~ ~ r ~ c j r l " ~ 4 3 4 ~ 1 1 ~ ' ~ m J l ' 1 b (Wolmker Performance and

Public Responsibility)

(Quick Response)

1. Socioeconomic Purpose

L

2. Mission

3. Overall Objective of the

Organization (Long-Range Strategy)

(eg. in key result areas)

-l

0

5. Division Objectives

'd

6. Department and Unit Objectives

s'

7. Individual Objectives * Performance * Personal Development Objectives

e m 6.3 n i ~ u ~ u o p ? ' ~ ~ d ~ z r r J d (A Hierarchy of Objecives) i

h

cr, C

.- @ ((I

b C

0

.- C ((I >

0

C

C

-

w

38n~~t i7~~~?olndgzadA q (How to set Objective)

I) iplqdxm&&~runiw (Qualitative Objectives)

2) Aqd.rrmni9~fiuiru (~uantitative Objectives)

~nvm~qd.r:~~dn"dao~uuuu o i r ~ a ~ I j i ~ f i d u m i n ~ d 6.1 ~dnd.r:nouni.r

f i i n ~ i u ~ ~ i I o ~ $ u r t u

P 5rn~dsrn~R'd~~mnw (Qualitative Objectives)

r9uiolqd.r:~~6dfl~uonRd~a~u~una"id 9 (General Purpose) h I d W I 6

~ ~ Y Y U I R l ~ l ~ ? ~ ~ l i ~ f i ~ i ~ d b b ~ ~ ~ ~ a . a ' ~ b ~ ~ b ~ ~ ' b a " +~ai-anljiaIii j~ TS~~IJ.~:RJA q

% ~ ~ R & O U ? P ~ ~ ~ X R J ~ ~ ( I ~ Rl~~l~'blmaa~1au'b6 (Nonverifiable Objectives)

P 5rngdsz~R'd~diu-m (Quantitative Objectives)

I U ~ Q ~ ~ . ~ : R ; ~ ~ ~ J ~ ~ ~ ~ R ~ ~ ~ I B J ~ ~ ~ ~ I ~ L ~ W I : L O I : B q 1nudni.rs:uii~uui~ q

~u i ru~~nd iuaudr rd~o~~o i~a" .a"a~~u i to i i lns i i~~&i ~ n ~ . r : ~ ; ~ ~ ~ a t ~ i l u q

inqds:~~6drnui.rnmn~ RQPJ!& <a f lu id$ (Verifialble Objectives)

L ~ ~ ~ H U ~ U (Goals)

~ ~ o n r i i a R ~ d i i ~ ~ i l i w uiu (Goals) iYufiiii?nld.r:~~d *(Objectives) $4

it'n3mm.r (writers) n i (Practitioners) R i k I J ola ~runI6~Ciumw

~nndlJ#%ILBu ~ ~ ~ f i ~ ~ ~ d f i l ~ L b ~ ~ n " ~ ~ d ~ ~ ~ l ~ n l ~ s c b " ~ l d 7

hw~uluunif d i i l At$nr~ci (Objectives) w u i u ~ ~ ~ n i w f i f l ~ r l s r d

adidniir q dod6nis$~io~nirk$biiflu"~1ua~ifl@ lns!ri!&oiza;lcio'AJIm~~n6~~ilu

nis~awiz ~ d u ~ ~ d s z ~ ~ f i ~ a ~ o ~ 6 n ~ 3 ~ s ~ o d ~ ~ n d i b f i u n i s b d a @ R~IJ W ~ ~ I ! ~ L L ( I Z L ~ D V L I I U ~ Q T I T ~ K ~ P ~ b~ul@ bba~n"ia'y1~1

o bdn~randnaiu?u~nrouuhi~urli!s~~bbri$d~~~~ raun'w

P i ~ ~ d i i i bfli~uio (Goals) ~ u i ~ ~ d ~ n ~ w d ~ ~ d s r m ~ % o ~ i f l m ~ 0 ~ 6 n 1 ~ ct d' woiuiudoil~i~nrilwoi~h l~onmi iwunnsorrawi~~~izo~5~~t~ud?u1a M ~ Q

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~mmnis~oi~r~ul~u"u 5 %

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p u n 1 ~ 6 n u i ~ ~ r i ~ n i u i r n ~ ~ ~ n ~ i ~ i ~ 1 duoinjiuau 10 jiiuuln~ilu 15

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A I ~ J ~ 6.1 s i ? a d i ~ ~ ~ q d ~ ~ ~ ~ ( ; d m ~ ~ a u h ~ ~ n " u a " m q d s ~ n ~ ( ; ~ m s ~ ~ a a u ~ n ' (Nonverifiable : Qualitative VS Verifiable : Quantitative)

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d d i j d i ~ u ~ n h u i r ~ e a l r o ~ o e i ~ 1 ~ ~ r d ~ n ~ i a ~ ~ ~ i l i r n 9 1 i ~ u i u '!I (Goals) iidodi

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li~Asazu~mt o o n f i d a f l ~ d ~ ~ ~ u ~ ~ n " u o d ~ d 6 n ~ a w " u q dauuwu (Plan$) uPsuursijou

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~ A o I ~ ; ~ l u i m m ~ r i 3 i ~ u i u (Goals) d & a n i a m u ~ u ~ ~ u ~ t ~ i ~ u n ~ ~ d i r ~ u d i ~ q

sdu

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O niadi~umm~aidraainiaw"it7u (Schedules) a 94

0 %~nrrd~uC(hdd~um (Tasks)

O fianisiuq ddibgu (Other Actions)

, ~ i n d n i i a u i ~ t k u i t h oion~d!eili

o rflmuiu (Goals) ~ ~ u ~ a d i ~ w n w a h ~ # r z r ~ m y " t b ~ u o u i n ~

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R U ~ W ~ Z Y a d rhv~17 enda (Effective Goals)

i i n u r u z d o ~ & 3 ~ h u ~ r ~ n a G o ~ n ' ~ ~ l l i ~ u i u " u ~ ~ ~ ~ 6 n i a 1 u ~ n a t ~ ~ 'I !o

O az6u Strategic Goals

O 3 ~ 6 ~ Tactical Goals

O a z 6 ~ Operation Goals

Q~~ninamz~o~r~i~uiu#~n~af ldoulunjo ioWd

1) i j ~ 7 i u s a w i t s o i r o d u i t 1 i ~ ~ i ~ 6 1 a " m ~ ~ (specific and Measurable) :

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2) ~3ou~qufion3~un%nii~~aadni3 (Cover Key Result Areas) :

3) iiKnwrur$~niuud~~u~"aaIK (challenging but Realistic) :

4) T i l ~ ~ ~ d a J t a l ~ ~ ~ n l ~ ~ ~ 3 ~ ~ i 1 1 ~ ~ 1 ~ ~ ~ ~ ~ 1 0 ~ (Defined Time

Period) :

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dsztfiuw (Control Process)

5) B ~ I ~ $ O U ~ U J ~ J S I J ~ R ~ O ~ ~ & ~ ~ {Linked to Rewards) :

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@ nisr~urjut~ou (Increased Salary)

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t d nial6~gouuu~a ou61 bbnfdd (Promotions)

d d n13l$ndiadhdunn oniauaaqb~i~ui er (Goal Achievement) LilM~gn ti . muianrlidiu~~uaaqb~i~ui tll6 na~~6?uaid~a~10uunudbn~iz~u~u n3iumeian n ~ i a l K ~ ~ n a i u n u i u u ~ z n a i u i i ~ ~ ~ a i u d ~ z n i ~ CuqzCi waiilvkj' ~ ~ r ~ ~ f i n n a i u n i n n ~ I a I u ~ a ~ i u ~ ~ a ~ ~ n ~ ~ n " ' ~ ~ a i u ~ i ~ ~ o ~ a u PI 91 iaunaiuiiwnaad

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Mission

Statement

Strategic Goals\Plans

Senior Management

(Organization as a whole)

Tactical Goals\Plans

Middle Management

(Major Divisions. Functions)

Operational Goals\Plans

Lower Management

(Departments. Individuals)

Step 1 : Setting Goals

5

d adn 6.5 uuu$i~ouna~uaurnsu5wismiu?'lilqd~ WQR' U

(Model of the Management by Objective Process : MBO)