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LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015
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“S*%fies” And Other Mobile Trends That I May Not Be Allowed To Talk About At Home Matt Collins Vice President of Marketing, Ampush
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Transcript of LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015
“S*%fies” And Other Mobile Trends That I May Not Be
Allowed To Talk About At Home
Matt CollinsVice President of Marketing, Ampush
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In addition to a taboo vocabulary, you’ll also get…
• The new mobile economy landscape
• Smartphones: the most dominant computing platform in history
• What we do with all these devices
• Where the money is being made
• How to partner for success
• Trendspotting to stay ahead of the curve
|| Confidential3
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2014 smartphones unit sales = 4x PCs
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200
400
600
800
1000
1200
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Smartphones Tablets PCs
2014 Unit Sales: Smartphones, Tablets & PCs(In millions, source = Gartner)
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51%Digital media time
spent in apps
≈20%Mobile app time spent
with Facebook
60%Amazon sales from mobile apps, web
Sources: comScore, Amazon
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72%Of all Digital Ad Spend Will Be Mobile by 2019
Source: eMarketer
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Apps and advertising are big business.M-commerce on track to be 4x as large.
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Looking ahead to 2017:How money will be made in mobile
• Over $500b will be made in mobile commerce
• $74b in consumer apps
• $53b in enterprise apps
• $42b in mobile advertising
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App revenue: Freemium is winning
80% of App Revenues From Freemium &In-App Purchase
Distimo 2014
In-app purchases Pay per download
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Substantial mobile challenges
Confidential10 Source: KPCB Internet Report 2014
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Substantial mobile challenges – can smartphones exceed radio?
Confidential11
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What it’s like to try to find apps in most app stores
Like trying to use one of these… …to find something in here.
||VisionMobile July ‘14
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These challenges are changing the way users find and download their apps
Confidential14
Search,App Stores
Facebook, Twitter
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Partnering in mobile
Confidential15
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Partnering with a mobile-first company: Things to remember
1. A new generation of employees
2. Understand what mobile-first companies want most in a partnership
Confidential16
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Spotting the next Uber
Confidential17
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Mobile Trendspotting
Confidential18
The future of advertising: social + mobile
New ad products, including videos, cinemagraphs, and multi-ad.
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Internet of Things, or IoT
Confidential20
|| Confidential21
WhatsApp23%
FB Messenger20%
All Others57%
The Rise of Messenger Apps as a Platform:3 Billion Monthly Users
FB Messenger
All Others
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The top two drivers of app usage: loneliness and boredom
Confidential22
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Final thoughts
• Don’t chase technology
• Focus on what you’re trying to achieve – tech may be able to help (but not always)
• With more options comes more ways to succeed
• There’s never been a better time to partner and be fearless!
