Current City Branding Guide

CITY CURRENTe n e r g y c o .

CONTENTS

3 Our MissionBrand 4

5

6

7

8

9

10

11

Logo

Do’s

Don’ts

Colors

Graphic Elements

Letterhead

1

Business Card

Typography

Promotion12

13Inspiration

Competitors14

15

OUR MISSIONWe know your business is constantly changing, just like

the wind. What if your energy costs were steady? Steady at a low rate? That’d be one less thing on your mind to worry

about for your business.

City Current will help you sketch out your energy plan from start to finish. Sort of like a “personal energy blueprint”.

We curate all the best energy options in your area to provide you with the most enviornmentally friendly energy

sources for your business.

Here at City Current Energy Company, we are dedicated to transforming urban enviornments with

eco-friendly energy options.


3

We work closely with other energy companies, because deciding whether a Darrieus Wind Turbine or a Savonius Wind Turbine is right for your company can be confusing! To sum it up, we speak “wind turbine talk” and like to keep our dialogue as clear as possible.

We take complex information and turn it into something everyone can understand. A consistent design element for our company is perfect circles and asymmetric curves. We stick to a limited color palette to keep our look fresh, clean, and profressional.

BRAND

4

Friendly & Approachable Design.

LOGO

5

“City Current” is always presented in capital letters and in Bellrose Lite, while “energy co.” is presented in a lowercase Futura PT Book type treatment. The type must be center aligned and under the image. The background color is slightly off to the right of the black stroked circle.


Current City Energy Co.’s logo represents the power of substantial wind energy meeting the urban landscape. It uses wide curves for the windmill icon, in contrast to the linear forms of the buildings behind it.

Our logo must have at least the length of the wind turbine blade of protected area surrounding each edge.


6

DO’S


Keep the minimum logo size to .75 inches.

CITY CURRENTe n e r g y c o . CITY CURREN

T

e n e r g y c o .


DO NOT

alter the proportions.DO NOT

rotate the logo.

DO NOT

place over any images, patterns,or text.

DO NOT

place less than a wind turbine bladelength away from another element.

DON’TS

7


TEXT BOXTEXT BOXTEXT BOX


DO NOT

use unapproved colors.Refer to Page 8.

RGB: 75, 192, 175CMYK: 65, 0, 39, 0Hex: #4BC0AFPANTONE P 130-5 U


COLOR

Use this black and white version of the logo for small

size applications or other special print requirements.

Current City’s iconic blue is refered to as “Current Turquoise.” The color used in patterns is “Pattern Blue.” They both translate easily between applications.

RGB: 131, 206,196 CMYK: 47, 0, 28, 0Hex: #83CEC4PANTONE GREEN P 0921 U

CURRENTTURQUOISE

PATTERNBLUE

8

TYPOGRAPHY

Bellerose Lite: 1.0

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@$%&

Futura PT Book


Futura PT Heavy


Our typography is essential to our brand. Bellerose Lite 1.0 is our display font and is used for headings only. It showcases perfect circles and angled accents. Futura PF Book should be used for all other copy. It is legible, yet still keeps the round forms like our display font. No serif fonts should be used to represent City Current.

9

GRAPHIC ELEMENTS

Business cardSkyline

Logo Skyline City CurrentWind Turbine

Pattern Blue onCurrent Turquoise

White onCurrent Turquoise

Current Turquoiseon Black

10

LETTERHEAD


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Jane DoeChief Executive Officer

[email protected]

Dear Mrs. Doe,

1.5 in

2 in

6.5 in

7 in

1in2 in

Left alligned

Rightalligned

FORMAT 8.5 x 11 inchesFONT Futura PT Book

FONT SIZE 12 pt

11

www.ci tycurrent . com

Jane DoeChief Executive Officer

312.555.5427jane@ci t ycur ren t .comwww.c i t ycur ren t .com


BUSINESSCARDS

FORMAT 2 x 3 inches

FRONT BACK

.5 in

.5 in

NAMETITLE

PHONEEMAIL

WEBSITE

Futura PT Heavy, 15 ptFutura PT Heavy, 9 ptFutura PT Book, 11 ptFutura PT Book, 11ptFutura PT Book Oblique, 11 pt, Current Turquoise

12

PROMOTION

13

Pictured are promotion examples following proper Current City branding guides.

Bellerose Light:1.0SFUI DISPLAY ULTRALIGHT

FOGTWONO5CASH CURRENCY

CAVIAR DREAMS

INSPIRATION

14

15

COMPETITORS

· manufacturer, seller, installer, and servicer of wind turbines· serious tone· built production facilities in more than 12 countries· design uses a lot of photography

· focused on style· enviornmentally friendly home improvements· welcoming, friendly tone· brand uses earth tones: greens, browns · flat design

· data driven· customizable turbines· professional, yet friendly tone· brand colors lime green and greys· design uses a mix of photography and flat design

vestas.com ugei.com

ecohomeimprovement.com

Current City Branding Guide

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