invention bootcamp - Jared Links - Homejaredlinks.com/assets/downloads/brandbook.pdf · 2016. 8....
Transcript of invention bootcamp - Jared Links - Homejaredlinks.com/assets/downloads/brandbook.pdf · 2016. 8....
invention bootcampPresented by Jared Links to Nathalie Neve
invention bootcamp | Jared Links | winter 2016 2
contentsoverview 3
primary mark 4
secondary mark 6
color palette 8
typography 9 deliverables 10
invention bootcamp | Jared Links | winter 2016 3
overviewassessmentInvention Bootcamp has been designed to encourage young people in their exploration of STEM fields and give them confidence they need to create new and amazing things. The camp will provide 25 motivated students a chance to hone their design, creative, and critical thinking skills.
This four week camp will facilitate a hands-on interaction with the technologies used in the prototyping process as well as the technical and entrepreneurial skills needed to support their inventions. The primary goal of Invention Bootcamp is to get students excited about engineering and STEM programs; it should be exciting, and engaging.
As an added reward upon completion, the student will be allowed to skip one 3-credit mechanical engineering class (ME 122) at PSU.
brand essence / universal messageEngaging curious minds through invention.
behaviorAn attitude of excitement surrounding the process of innovation should be prevalent throughout the branding.
invention bootcamp | Jared Links | winter 2016 4
primary mark
invention bootcamp | Jared Links | winter 2016 5
invention bootcamp | Jared Links | winter 2016 6
secondary mark
invention bootcamp | Jared Links | winter 2016 7
invention bootcamp | Jared Links | winter 2016 8
color palette
HEX: #0F8968RGB: 15, 137, 104CMYK: 89, 0, 24, 46Pantone: Solid Coated 335 C
HEX: #F08904RGB: 240, 137, 4CMYK: .000, .429, .983, .058Pantone: Solid Coated 144 C
HEX: #000000RGB: 0, 0, 0CMYK: 75, 68, 67, 90Pantone: Black 6C
invention bootcamp | Jared Links | winter 2016 9
typographyProxima Nova – regular semibold bold
invention bootcamp | Jared Links | winter 2016 10
deliverablesstationeryBranded note pad, pencil, business card, and letterhead.
invention bootcamp | Jared Links | winter 2016 11
deliverablest-shirtsStudent and mentor shirts utilizing same design are differentiated by color.
invention bootcamp | Jared Links | winter 2016 12
deliverablesposterRecruitment poster for display in schools and other public spaces.
invention bootcamp | Jared Links | winter 2016 13
deliverablescertificate of achievementCertificate template allows for individual personalization of award.
Bart Simpson
Nathalie Neve
CERTIFICATE OF ACHIEVEMENT
Is hearby awarded to
in recognition of
Nathalie Neve
PhD, Mechanical & Materials Engineering
Maseeh College of Engineering & Computer Science
Bp n
Being Awesome
invention bootcamp | Jared Links | winter 2016 14
deliverablessocial mediaSocial media graphics for Facebook, Instagram, and Twitter.
invention bootcamp | Jared Links | winter 2016 15
thank you