IntroToPR
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Transcript of IntroToPR
What Is PR?
How do YOU define PR ?
Those
are components of PR
Process Deliberate Planned Performance Public Interest Two- Way Communication Strategic Management
Elements of PR
R
A
C
E
RESEARCH
ACTION
COMMUNICATION
EVLUATION
Effective CampaignsStart with R.A.C.E
Public Relations is…
“Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
Public Relations is…
“Public relations is the management function that identifies,
establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
Publics = Audience[ ]
Recognizing PR
CreditsAndrea Genevieve Michnik
Intro to PR
St. Edwards University- Spring 2011
E-mail: [email protected]
@AndreaGenevieve
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