Intro to social media for business - Class 1
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Transcript of Intro to social media for business - Class 1
Introduction toSocial Media forBusiness
Share
Listen
Fail
Expectations
Hopes + Fears
Write down 3 things you
want to do or learn
Can’t cover it all
REALITY
Stir your desire for learning by
planting questions that lead to self
discovery
Primary Goal
1. Familiarity with main platforms and language
2. Provide examples about how social media can build relationships & business
Secondary Goals
1. How Social Media Works
2. Pinterest
3. Twitter
4. Facebook/Instagram
5. Linkedin/Youtube/Wordpress
6. Touch on role of SM in SEO
7. Talk about managing risk
Specific Topics
YYC
by LipBomb
What is Social Media?
What is Social Media?
Social
Objects
Social
Networks
What are some examples
of Social Networks?
What are some examples
of Social Objects?
Yeah, but does
social media
work?
YES
Yeah, but can you
measure it?
YES
Challenge:
How might we simplify social media?
Forced Analogy & Reverse Engineering
• Break into 3 groups
• Answer – how does traditional media get it’s audience?
• Group 1 – Radio, Group 2 – Print, Group 3 - TV
• Goal – draw a flow chart on the board of how it works
• When you have an answer to one of the five questions put it on the board.
• One person per group present
A journey of 1000 miles
begins with one stephttp://www.flickr.com/photos/40893278@N06/5527348268/sizes/z/in/photostream/
READY?
Publisher / Broadcaster Audience Attention
Who makes content?
What forms Is the content in?
What attracts & keeps their attention?
How do broadcasters differentiate themselves?
How is the contentdistributed?
Where to ads fit in?
What did you learn from that?
http://commons.wikimedia.org/wiki/File:Poker_Chips.jpg
Apply our learning
Gamification
Rewards & Recognition
Gamification
works by making technology more engaging, by encouraging users to engage in desired behaviors… and by taking advantage of humans' psychological predisposition to engage in gaming.
http://en.wikipedia.org/wiki/Gamification
What is it?• 11 million monthly users
• 80% female
• 25 – 45
• People > Brands : look up JaneW in search, click on people most followed pinterest user
How does it work?• Create a profile
• Review the help page http://pinterest.com/about/help/
• Pins
• Boards
• Following – click on that and the pins of the person or board your following will appear on your stream in real time
• Add a description
• Comment on others
• Repin others images to your boards
• Add button to your site
How do I use it?
• Use original pictures to drive traffic
• Pin other people’s content to drive wider following
• Create catalogues to bring in sales
• Get fans involved to help spread your content – can let other people add pins to your board boards > edit > add users
• Pin offers
Play