Intro to Social Media for Business 2014: Class 3

Introduction toSocial Media for

Business

Course Outline1. Social Media Theory: How It Works

2. Facebook for Business

3. Instagram & Twitter For Business

4. Linkedin & Google+ For Business & Role of SM in SEO

5. Social Video & Managing Online Risk

» overview» user experience» brand experience» 5 tips for a better experience

WHAT IS INSTAGRAM?

Instagram is a fast, beautiful and fun way to share your life with

friends and family

200Million Monthly Active Users

20Billion Photos Shared

15 MINUTE BREAK

» overview» user experience» Case Study: JC Penny» 5 tips for a better experience

WHAT IS TWITTER?

» OVERVIEW

271Million active users

Updated 03/31/14

211Million active Mobile users

Updated 03/31/14

34.7Million adult twitter users

55–64 Fastest Growing Demo

208Average number of followers

5,000,000,000Tweets sent every DAY.

5xIncrease in engagement when an

imaged is used

» IMPACT

PURPOSE!•Brand Awareness •Building a community •Customer service •Establish authority •Gather Leads •Get sales

PROMOTED TWEETS• Campaigns• Analytics• Cards

How JC Penny won the Superbowl

5 TIPS FOR A BETTERBRAND EXPERIENCE

1: DON’T BROADCAST

VS.

Roadhouse Charcut

1: DON’T BROADCAST2: DON’T BE A BRAGGER

1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY

1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY4: USE IMAGES

1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY4: USE IMAGES5: RIDE THE HASHTAGS

#WeAreWinter

1: Thank You2: Apology3: Solution4: Connection

HOME WORK

•Review the twitter trending topics and create a piece of content (tweet) that uses one of the topics•Provide your rationale behind your choice

NEXT CLASSLinkedIn & Google+

for Business

Intro to Social Media for Business 2014: Class 3

Documents

Transcript of Intro to Social Media for Business 2014: Class 3