Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to...
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TOP TEN Innovations and Trends Tony Castrigno Experience Design and Event Strategist Design Contact, Inc.
Transcript of Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to...
TOP TENInnovations and Trends
Tony CastrignoExperience Design and Event Strategist
Design Contact, Inc.
My Perspective
Actor + Theater DesignerEvents, Exhibits + EnvironmentsEvent Design + Strategy
Our Practices - Trade Shows – Consumer Events – Stage Events – Installations
“ So Tony, What is the latest and greatest, never been seen before, ground breaking technology that will transform our event and
WOW our attendees?”
Top 5 Innovations
5 – Wearables – IoT connects us to the space4 – Telepresence Robots –Puts us where we cannot be3 – NFR – Beacon – WiFi – Context specific information2 – Augmented Reality – Adds content and context to the world1 – Virtual Reality – Changes everything about the way we see
the world- ANY WORLD – that we wish to visit & experience
Top 5 Innovations
Innovations
Top 5 Trends
5 – Digital – Integrated Digital Experience4 – Compressed Convention – Shorter, more intensive events3 – Sessions as Experience – Interactive & connected2 – Sponsor Provided Features – Turnkey exhibits or events1 – High Concept Show Floor– Floor Centric Strategic Events
Top 5 Trends
Trends
“What excites you most about all this?”
Looking beyond the trends
Things were simpler
(My first trade show)
Full of Challenges
(The next trade show is installing this week )
Whole new market space
eBay Amazon AlibabaFacetime + SkypeLinked IN + Facebook
Why Go?
All about the EXPERIENCE#trendinginevents
“Brand Experiences will be the center of the marketing universe”
• Mark M Mullen - GPJ “Experiential is becoming an accelerant”
• Dan Hanover – Event Marketer “Events are now born digital – AND - activated
by feeling, seeing and touching the brand.”• Tony Castrigno – Design Contact
#trendinginevents
Attendees expectations are driven by dynamic programs
with high levels of engagement
C2
SXSW
Burning Man
Design for InvolvementNCTA Reimagines itself
Cable! 2012- introduces the STUDIO A creative “back” lot to showcase technology in real life
situations and markets. Sells 120 demo areas to sponsors within 28,000 sq feet
2015 – Cable! becomes “intx” – Internet & Television Expo Develops and sells “Intersections” with multiple sponsors Imagine Park – live presentations on the show floor Smart Suites – prebuilt spaces ready for branding
2016 – intx moves to a floor centric show General Session, Sessions, Media and Meeting Spaces all
on the main show floor. “Quick Hits” Rotating Demo spaces bring non-exhibitors to
the event floor.
NCTA
Cable Video Here
cable!
cable!
Intx 2015 Video Here
intx
intx
Intx 2016 Video Here
intx
intx
intx
intx
CTIABringing Experience to the
show floor
“SMART CITY” Concept for the show floor Floor areas begin to be organized and labeled to reflect
industry segments Introduction of industry area “SHOWCASES”
Opportunity for Turnkey presence on the show floor Attracts non-exhibiting participants Option for secondary presence for key players
Enhanced public spaces with sponsored features Branded activities, Lounges and other features
CTIA
CTIA 2016 Video Here
CTIA
CTIA
CTIA
Thank You
Tony CastrignoExperience Design and Event Strategist
Design Contact, Inc.
www.DesignContact.com
[email protected]+1212.792.2942
