Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to...

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TOP TEN Innovations and Trends Tony Castrigno Experience Design and Event Strategist Design Contact, Inc.

Transcript of Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to...

Page 1: Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to showcase technology in real life situations and markets. Sells 120 demo areas to

TOP TENInnovations and Trends

Tony CastrignoExperience Design and Event Strategist

Design Contact, Inc.

Page 2: Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to showcase technology in real life situations and markets. Sells 120 demo areas to

My Perspective

Actor + Theater DesignerEvents, Exhibits + EnvironmentsEvent Design + Strategy

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Our Practices - Trade Shows – Consumer Events – Stage Events – Installations

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“ So Tony, What is the latest and greatest, never been seen before, ground breaking technology that will transform our event and

WOW our attendees?”

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Top 5 Innovations

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5 – Wearables – IoT connects us to the space4 – Telepresence Robots –Puts us where we cannot be3 – NFR – Beacon – WiFi – Context specific information2 – Augmented Reality – Adds content and context to the world1 – Virtual Reality – Changes everything about the way we see

the world- ANY WORLD – that we wish to visit & experience

Top 5 Innovations

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Innovations

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Top 5 Trends

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5 – Digital – Integrated Digital Experience4 – Compressed Convention – Shorter, more intensive events3 – Sessions as Experience – Interactive & connected2 – Sponsor Provided Features – Turnkey exhibits or events1 – High Concept Show Floor– Floor Centric Strategic Events

Top 5 Trends

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Trends

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“What excites you most about all this?”

Looking beyond the trends

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Things were simpler

(My first trade show)

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Full of Challenges

(The next trade show is installing this week )

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Whole new market space

eBay Amazon AlibabaFacetime + SkypeLinked IN + Facebook

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Why Go?

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All about the EXPERIENCE#trendinginevents

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“Brand Experiences will be the center of the marketing universe”

• Mark M Mullen - GPJ “Experiential is becoming an accelerant”

• Dan Hanover – Event Marketer “Events are now born digital – AND - activated

by feeling, seeing and touching the brand.”• Tony Castrigno – Design Contact

#trendinginevents

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Attendees expectations are driven by dynamic programs

with high levels of engagement

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C2

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SXSW

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Burning Man

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Design for InvolvementNCTA Reimagines itself

Page 23: Innovations and Trends - Shepard · Cable! 2012-introduces the STUDIO A creative “back” lot to showcase technology in real life situations and markets. Sells 120 demo areas to

Cable! 2012- introduces the STUDIO A creative “back” lot to showcase technology in real life

situations and markets. Sells 120 demo areas to sponsors within 28,000 sq feet

2015 – Cable! becomes “intx” – Internet & Television Expo Develops and sells “Intersections” with multiple sponsors Imagine Park – live presentations on the show floor Smart Suites – prebuilt spaces ready for branding

2016 – intx moves to a floor centric show General Session, Sessions, Media and Meeting Spaces all

on the main show floor. “Quick Hits” Rotating Demo spaces bring non-exhibitors to

the event floor.

NCTA

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Cable Video Here

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cable!

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cable!

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Intx 2015 Video Here

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intx

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intx

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Intx 2016 Video Here

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intx

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intx

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intx

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intx

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CTIABringing Experience to the

show floor

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“SMART CITY” Concept for the show floor Floor areas begin to be organized and labeled to reflect

industry segments Introduction of industry area “SHOWCASES”

Opportunity for Turnkey presence on the show floor Attracts non-exhibiting participants Option for secondary presence for key players

Enhanced public spaces with sponsored features Branded activities, Lounges and other features

CTIA

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CTIA 2016 Video Here

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CTIA

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CTIA

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CTIA

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Thank You

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Tony CastrignoExperience Design and Event Strategist

Design Contact, Inc.

www.DesignContact.com

[email protected]+1212.792.2942