LEADING INNOVATION

A World Full of Innovation

~90% of Innovation

Projects Fail

Common Myths About Innovation

Innovation is all about ideas.

Innovation happens organically.

Only start-ups innovate.Great leaders never fail in innovation.

Innovation is about hiring the right person.

KNOW DO

TRADITIONAL THINKING

INNOVATIVE THINKING

KNOW DIVERGE DO

IDEATION PROCESS

STRATEGIC CLARITY

DESIGNTHINKING

CREATIVE EXECUTION

OFFERING

CUSTOMER EXP.

CORE PRODUCT

STRATEGYBRAND EXPERIENCE

SYSTEM

INNOVATION

TYPES OF INNOVATION

Vision

Culture

Innovation

Growth

Value

Creativity & Innovation

Think Big Start Small

Keep Moving

DATA

ASSESS EXECUTE

DESIGNLEARN

IDEAS

Minimize the total time through

the loop & continue to

improve.

A LEAN PROCESS

Adapted from Eric Ries

Source: Marty Neumeier

STAGE 1 Seed money to develop concept

STAGE 2 Small bet to

develop strategy

STAGE 3 Medium bet to model & experiment

STAGE 4 Large bet to launch

into market

What Matters Most? !

What is Enough?

Contact Info www.charlestlee.com charles@theideation.com

LEADING INNOVATION