www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Making Open Innovation Work- Going from the Why to the How

Hey! Free books on 15inno.com!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

FMCG PHARMAMEDTECH

Cycle time, money, IPR and conservatism

Internet and social media are key drivers for oOpen innovation as a term is gone in 5-7 years!

When big companies meet small companies

Innovation strategy vs entrepreneurship (do or die!)

Following vs breaking rules, attitude towards risks

Everyone should benefit in an ecosystem – BUT…

…big companies got the driver’s seat!

Why things go wrong

Values don’t match, not the same language, working principles not defined

Set expectations upfront to avoid the “false positives” mode

Don’t end up negotiating with a closed innovation mindset (get behind the scenes)

1) Innovation leaders and 2) intrapreneurs

Holistic view: Go beyond products, technology

Networker, communicator, intrapreneur, influencer

Adaptive, tolerance for uncertainty, optimist

Big companies must embrace OI / intrapreneurship

Business model innovation is key!

Speed / transparency works against startups

Will big companies kick small company butt?

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Hey! Free books on 15inno.com!

Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation

Crowdsourcing, communities, Twitter and LinkedIn

Social media can also work for BtB companies!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Promote corporate innovation capabilities

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate