Infor digital multi channel marketing solutions
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Meet customer expectations in a digital world Customers are increasingly adopting digital, social, and mobile technologies. Businesses like yours need to keep pace with these changes. While 24x7 access to information was a novel experience in the not-so-distant past, customers now expect to have a completely virtual and synchronized experience across your enterprise via multiple access points, including mobile phones, tablets, face-to-face encounters, kiosks, and call centers. Take advantage of the customer revolution Your customers know their value to your company, expect to be recognized and rewarded for loyalty, and are willing to seek out a new source if you fail to meet their expectations for service, price, access, or any other ever-evolving area of importance. But don’t be discouraged. You can make the customer revolution work to your advantage with Infor® Digital Multi-channel Marketing Solutions, including Infor Epiphany® and Infor Orbis. Maximize the return on your marketing investment Make every customer interaction count, no matter which channel you use. You’ll be able to respect customer preferences, strengthen overall ties with customers, and maximize the return on your marketing investment. You’ll also be able to quickly plan, execute, and monitor permission-based marketing campaigns across multiple customer touch points. Plus, you can: • Consistently manage ever-changing consumer privacy and protection regulations—as well as customer preferences—across all outbound and inbound channels. • Understand campaign responses, improve targeting, and drive intelligence into subsequent campaigns. • Acquire and retain more customers while improving your cross-sell and up-sell capabilities. • Enhance customer loyalty and revenues. Learn from each interaction Deliver the highest-impact offers at the moment of customer interaction with real-time customer profiles, and an optimum combination of real-time predictive analytics and cross-channel business rules. With closed-loop response tracking, you can learn from the result of each interaction, and then immediately adjust targeting for all subsequent interactions. Because of that, you can witness significant lift in each marketing channel you deploy. You’ll be able to: • Enhance customers’ experiences with your company by taking advantage of real-time customer profiles that combine historical, personal, and contextual data. • Optimize cross-selling and retention. • Execute multi-channel offers. • Drive ongoing business benefits at a reasonable cost. Infor Digital Multi-channel Marketing Solutions
Transcript of Infor digital multi channel marketing solutions
Meet customer expectations ina digital worldCustomers are increasingly adopting digital, social, andmobile technologies. Businesses like yours need tokeep pace with these changes. While 24x7 access toinformation was a novel experience in thenot-so-distant past, customers now expect to have acompletely virtual and synchronized experience acrossyour enterprise via multiple access points, includingmobile phones, tablets, face-to-face encounters, kiosks,and call centers.
Take advantage of thecustomer revolutionYour customers know their value to your company,expect to be recognized and rewarded for loyalty, andare willing to seek out a new source if you fail to meettheir expectations for service, price, access, or anyother ever-evolving area of importance.
But don’t be discouraged. You can make the customerrevolution work to your advantage with Infor® DigitalMulti-channel Marketing Solutions, including InforEpiphany® and Infor Orbis.
Maximize the return on yourmarketing investmentMake every customer interaction count, no matterwhich channel you use. You’ll be able to respectcustomer preferences, strengthen overall ties withcustomers, and maximize the return on your marketinginvestment. You’ll also be able to quickly plan, execute,and monitor permission-based marketing campaignsacross multiple customer touch points. Plus, you can:
• Consistently manage ever-changing consumerprivacy and protection regulations—as well ascustomer preferences—across all outbound andinbound channels.
• Understand campaign responses, improvetargeting, and drive intelligence into subsequentcampaigns.
• Acquire and retain more customers while improvingyour cross-sell and up-sell capabilities.
• Enhance customer loyalty and revenues.
Learn from each interactionDeliver the highest-impact offers at the moment ofcustomer interaction with real-time customer profiles,and an optimum combination of real-time predictiveanalytics and cross-channel business rules. Withclosed-loop response tracking, you can learn from theresult of each interaction, and then immediately adjusttargeting for all subsequent interactions. Because ofthat, you can witness significant lift in each marketingchannel you deploy. You’ll be able to:
• Enhance customers’ experiences with yourcompany by taking advantage of real-time customerprofiles that combine historical, personal, andcontextual data.
• Optimize cross-selling and retention.
• Execute multi-channel offers.
• Drive ongoing business benefits at a reasonable cost.
Infor Digital Multi-channel MarketingSolutions
Manage all your marketingactivitiesExtract, aggregate, and present information clearly andsimply with a centralized system that brings togethervaluable marketing data. That means you can efficientlymanage marketing planning, marketing calendars,processes, budgets, spending, projects, creativeapprovals, content localization, and digital assets. You’ll be able to:
• Automate marketing to improve operational efficiency,regardless of the size of your company or complexityof your marketing department.
• Keep a firm grasp on all your activities, events,communications, expenditures, and resources.
• Manage all your marketing activities, along with theresources and management processes required to getyour programs, campaigns, and activities across the globe.
Make the most of technologyYou can make better decisions more quickly and workmore efficiently with the Infor 10x technology built in toInfor Digital Multi-channel Marketing Solutions. You’ll get:
• A consumer-inspired user interface designed toincrease productivity.
• Automatic delivery of in-context business intelligenceand relevant business data.
• A powerful home page that gives you a quick view ofimportant areas across the application.
• Intuitive, interactive charts and reports.
Ensure a positive customerexperienceYour customers have choices. In order to win their loyalty,you need to win and retain their trust. With Infor DigitalMulti-channel Marketing Solutions, you can ensure yourcustomers have a consistently positive and personalizedexperience across your enterprise via multiple—oftensimultaneous—access points.
You’ll be able to maintain an ongoing, multi-channel,closed-loop dialogue throughout the customer journey,and stay in front of an ever-evolving businessenvironment.
Deliver a consistently positive andpersonalized experience to yourcustomers—and take advantage of thecustomer revolution—with Infor DigitalMulti-channel Marketing Solutions.
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About InforInfor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000customers in 200 plus countries improve operations, drive growth, and quickly adapt to changes in business demands. Tolearn more about Infor, please visit www.infor.com.
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