The Complexity of Channel Scheduling in Multi-Radio Multi-Channel Wireless Networks
Multi channel integration
35
What’s new at World Vision UK Multi-Channel Integration
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Transcript of Multi channel integration
What’s new at World Vision UK Multi-Channel Integration
What I’m covering today
• PURLs have increased income by 30%,
• Social media has reduced cancellations
by 15%,
• Next steps: Multi-channel welcome
journeys
£250,000
£300,000
£350,000
£400,000
£450,000
£500,000
£550,000
2009
H1
2009
H2
2010
H1
2010
H2
2011
H1
2011
H2
2012
H1
2012
H2
2013
H1*
Birthday card income
Birthday Card process
Automated birthday
campaign:
outbound direct mail
Automated birthday
campaign:
outbound direct mail
Email invite and reminder
A personalised online experience
£250,000
£300,000
£350,000
£400,000
£450,000
£500,000
£550,000
2009
H1
2009
H2
2010
H1
2010
H2
2011
H1
2011
H2
2012
H1
2012
H2
2013
H1*
Birthday card income
£10.00
£14.00
£18.00
£22.00
35%
40%
45%
50%
Pre and Post PURL Donations
Pre PURL Avg Donation Post PURL Avg Donation
Pre PURL Response Rate Post PURL Response Rate
£5.00
£6.00
£7.00
£8.00
£9.00
Pre and Post PURL Birthday Card
Income per Supporter
Improved response...
from new sponsors
20%
32%
Bir
thd
ay C
ard
Resp
on
se r
ate
An improved
sponsorship
experience
£30,000
One time cost to setup
the automation
£-
£20,000
£40,000
£60,000
£80,000
£100,000
£120,000
£140,000
Pre Integration Post Integration
Direct campaign costs
Improved processes....
£-
£100,000
£200,000
£300,000
£400,000
£500,000
£600,000
£700,000
£800,000
01-J
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01-F
eb
01-M
ar
01-A
pr
01-M
ay
01-J
un
01-J
ul
01-A
ug
01-S
ep
01-O
ct
01-N
ov
01-D
ec
2011
2012
£-
£20,000
£40,000
£60,000
£80,000
£100,000
£120,000
£140,000
£160,000
£180,000
Pre Integration Post Integration
Total campaign costs
Staff and Admin
Costs
Direct Costs
£10.00
£14.00
£18.00
£22.00
35%
40%
45%
50%
Pre and Post PURL Donations
Pre PURL Avg Donation Post PURL Avg Donation
Pre PURL Response Rate Post PURL Response Rate
Supporter trips social media
Supporter trips social media
0%
2%
4%
6%
8%
10%
12%
14%
1 2 3 4
Sponsorship Satisfaction & Cancellation
Rates over the following year
Impact on satisfaction
Impact of retention
10.0%
10.5%
11.0%
11.5%
12.0%
12.5%
13.0%
13.5%
14.0%
Trip Email No Trip Email
One year cancellation rate
Welcome • Welcome Pack - Mail
Month 2
• Bounceback
• Mail / Email / Microsite
Month 3
• Project Update
Month 4
• Customer Care/ Upgrade
• Telephone
Month 6
• Supporter Magazine / Cross sell
• Mail?
Month 8
• Bounceback
• Mail / Email / Microsite
Month 10
• Project Update
Month 11
• Cash appeal
• Mail / Email
New Sponsor Nursery Programme Where we are
+ NFR / Website welcome
email/sms if applicable
+ ADP sponsors visits if
applicable
Welcome •Welcome
Month 2
•Bounceback
•Mail / Email / Microsite
Month 3 •Project Update
Month 4
•Customer Care/ Upgrade
•Telephone
Month 6
•Supporter Cross sell
Month 8 •Bounceback
Month 10 •Project Update
New Sponsor Nursery Programme Where we’re heading....
FY14?
Great Content
Photos and stories: Children in their own
words
Storytellers map video
Great photos, stories,
poems, quotes etc from
storytelling workshops.
Great Content Community Photos
Facebook App User content pulled together nicely and archived in a Facebook App
specifically for New Supporters
Navigatable by country
Pulls in Facebook and blog content
Could include community photos (and any new FB content)
New sponsors driven to it at month 3 and 10 by email and SMS
