Indian Telecom Industry - Case Study

INDIANTELECOMINDUSTRY

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So, Where we

started?

EVOLUTION

OF G

So, What

next?

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Next is

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Our Cases

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COMPANY PROFILE

Founded on September 15, 2000

Headquartered at New Delhi

Chairman & MD Anupam Shrivastava

Government of India Anupam Shrivastava

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STRATERGY

• Be the leading telecom service provider in India with global presence

• Create a customer focused organization with excellence in customer care, sales

and marketing

• Leverage technology to provide affordable and innovative telecom services /

products across customer segments

Mission & Vision

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PRODUCTS/SERVICES

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FINANCIAL PERFORMANCE

₹ 3855Cr.

114.38Mn.

8.67%

₹ 32,918Cr.

Market Share

Total SubscribersTotal Revenue

Net Income

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MARKETING MIX

Price

Place

Promotion

Product

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STP

Segmentation

Targeting

Positioning

People looking for telecom services and data networks

Middle class from urban and rural areas

Most reliable and low priced service

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► Backed by Government of India

► Extensive infrastructure in remote areas

► PAN India-reach

► Huge Optical-Fibre infrastructure

► Strategic alliances with IT & hardware companies

► Vast Experience

STRENGTH

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► Working culture of government Institution

► Network capabilities

► Unproductive rural assets

► Poor Service Image & marketing

► Unable to retain customers

► Decreasing market share

WEAKNESS

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► Strategic Partnership

► Partnering with other telecoms

► Customer Retention

► Improving upon Intangible capabilities

OPPORTUNITIES

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► Government Regulatory Framework

► Competition

► MNP (Mobile number portability)

THREATS

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► Financial Performance

COMPANY PROFILE

Founded on July 7, 1995

Headquartered at New Delhi

Founder Sunil Bharti Mittal

Parent Organization Bharati Enterprises Gopal Vittal

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STRATERGY

Hunger to win customers for life.

To enrich the lives of our customers.

Our obsession is to win customers for life through an exceptional experience.

ALIVE – INCLUSIVE - RESPECTFUL

Values

Vision

Mission

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PRODUCTS/SERVICES

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MARKETING MIX

Price

Place

Promotion

Product

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STP

Segmentation

Targeting

Positioning

People looking for efficient telecom service

Middle & upper class above 18 years age; YUPS(Young Upward Professionals)

Aspirational and lifestyle brand offering excellent telecom service

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AWARDS

◘ Certificate of Recognition for Excellence in Corporate Governance 2016 by ICSI

◘ Secured the 2nd position in Interbrand’s ‘Best Indian Brands Report 2016

◘ Golden Peacock Award for Excellence in Corporate Governance

◘ Firm of the Year – Telecom 2016 at the 3rd edition of India Risk Management Awards.

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► Renowned Telecom company

► High Brand Equity

► Extensive infrastructure

► Torchbearer of the telecom Industry

► Strategic alliances with IT & hardware companies

STRENGTH

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► Outsourced Operations

► Venturing into African operations

► High Debt

► Poor Service Image

► Unable to retain customers after Jio

► Decreasing market share

WEAKNESS

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► Market Development

► VAS (Value Added services)

► Untapped geography of the current market

► 5G

OPPORTUNITIES

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► Competition


THREATS

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COMPANY PROFILE

Founded on September 5, 2016

Headquartered at Mumbai

Founder Mukesh Ambani

Parent Organization Reliance Industries Sanjay Mashruwala

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STRATERGY

• To meet the exploding need of data and to take our nation from data

shortage to data abundance

Mission

• To shape the future of India by providing end-to-end digital solutions

and seamlessly bridging the rural-urban divide.

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Vision

Digital Communication

Digital Currency

Digital Education

Digital Healthcare

Digital Entertainment

Digital Entrepreneurship Affordable Devices

Social Connectivity

STRATERGY

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PRODUCTS/SERVICES

JioFi Jio Phone

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₹ 9,079Cr.

125.6Mn.

9.94%

Market Share

Total Subscribers

Net Income

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MARKETING MIX

Price

Place

Promotion

Product

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STP

Segmentation

Targeting

Positioning

People with smartphones looking for high speed internet

Urban & Tier 2 middle and upper Class segment

To Transform Indian into a digital nation by giving affordable mobile service and

data

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AWARDS

◘ Innovation for Emerging Market from Global Mobile Awards 2017

◘ Digital Service Innovator of the Year 2017

◘ Infrastructure Innovation from Global Telecom Business Innovation Award

◘ Special Award for HR Impact in People Practices from Society for Human Resource

Management (SHRM)

◘ Liveable Office Award 2016 instituted by Herman Miller-REACH

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STRENGTH

► Innovative technology

► Strong backing of parent company

► Affordable costs

► Exclusive features offering under one roof

► Excellent Marketing

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WEAKNESS

► Late entrant

► Call quality issues

► Fair market share

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OPPORTUNITIES


► Promotion exclusive services

► MNP to overcome competition

► Focus on customer service

► 5G

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THREATS


► Competition


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Thank You!

Quality is not an act, it is a habit

- ARISTOTLE

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Indian Telecom Industry - Case Study

Business

Transcript of Indian Telecom Industry - Case Study