Indian Telecom Industry 090620

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    INDIAN CELLULAR NETWORKINDIAN CELLULAR NETWORK

    Presented byPresented by::

    Group: CorporateGroup: Corporate

    Students ofStudents of MktgMktg 44thth BatchBatch

    (Siva(Siva SivaniSivani Institute of ManagementInstitute of Management

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    MAJOR PLAYERSMAJOR PLAYERS

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    All the service provider in Indian market can be broadly devidedAll the service provider in Indian market can be broadly devidedinto three categories & they are as below:into three categories & they are as below:

    S

    tate owned companiesS

    tate owned companies -- BSNL

    and MTNL

    BSNL

    and MTNL

    Private Indian owned companiesPrivate Indian owned companies -- Reliance Communication,Reliance Communication,Tata Tele Services Ltd.Tata Tele Services Ltd.

    Foreign Invested CompaniesForeign Invested Companies -- Vodafone, Airtel, Escotel, IdeaVodafone, Airtel, Escotel, IdeaCellular, BPL Mobile, Spice Communications, Virgin MobilesCellular, BPL Mobile, Spice Communications, Virgin Mobiles

    MAJOR PLAYERSMAJOR PLAYERS Contd.

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    NETWORK COVERAGENETWORK COVERAGE

    All the states of

    India are covered

    by almost all the

    service providers

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    Second largest telephone market in the worldSecond largest telephone market in the world

    Total number of mobile phone users has touched 400 millionTotal number of mobile phone users has touched 400 million

    mark recently.mark recently.

    Dept. of telecom plans to take the figure to 500 million by theDept. of telecom plans to take the figure to 500 million by the

    end of next yearend of next year

    The Fastest growing telephone market in the world.The Fastest growing telephone market in the world.

    Total penetration stands at close to 38 telephones for everyTotal penetration stands at close to 38 telephones for every

    100 people100 people

    Current FDI applicable for this sector is 74%Current FDI applicable for this sector is 74%

    FACTS & FIGURES

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    USE OF CELL PHONEUSE OF CELL PHONE

    Phone CallsPhone Calls

    SMS & ChattingSMS & Chatting

    Mobile BankingMobile Banking

    Rail, Airline ticket bookingRail, Airline ticket booking

    Hotel ConfirmationHotel Confirmation

    BrowsingBrowsing

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    TECHNOLOGIES BEING USEDTECHNOLOGIES BEING USED

    GSM (GlobalSystem for Mobile Communication)GSM (GlobalSystem for Mobile Communication)

    SIM Compatible technology.SIM Compatible technology.

    GSM players areGSM players are

    Airtel, Vodafone, Spice, Reliance,Airtel, Vodafone, Spice, Reliance,

    BSNL & MTNL etc. This is compatible with data transferingBSNL & MTNL etc. This is compatible with data transfering

    technologies like EDGE, GPRStechnologies like EDGE, GPRS

    CDMA (Code Division Multiple Access System)CDMA (Code Division Multiple Access System) RelianceReliance

    Communication, Tata Tele Services Ltd. & Virgin Mobile.Communication, Tata Tele Services Ltd. & Virgin Mobile.

    Non SIM (Subscriber Identity Module) compatible technologyNon SIM (Subscriber Identity Module) compatible technology

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    CorporateREGULATORY BODIES & ASSOCIATIONSREGULATORY BODIES & ASSOCIATIONS

    TRAI (Telecommunications Regulatory Authority of India)TRAI (Telecommunications Regulatory Authority of India)

    Estd. 1997, established by govt. of India as an independentEstd. 1997, established by govt. of India as an independentbody to regulate telecom business in Indiabody to regulate telecom business in India

    TDSAT (Telecom Disputes Settlement & Appellate Tribunal ):TDSAT (Telecom Disputes Settlement & Appellate Tribunal ):

    Estd. In 2000 & started hearing the cases from 2001 onwards. :Estd. In 2000 & started hearing the cases from 2001 onwards. :

    All the disputes regarding telecommunication market is settledAll the disputes regarding telecommunication market is settled

    herehere

    DOT (Dep. Of Telecommunication) : Policy, Licensing andDOT (Dep. Of Telecommunication) : Policy, Licensing and

    Coordination matters relating to telegraphs, telephones,Coordination matters relating to telegraphs, telephones,

    wireless, data, facsimile and telematic services and otherlikewireless, data, facsimile and telematic services and otherlike

    forms of communications.forms of communications. COAI (CellularOperators Association of India) : Estd. In 1995.COAI (CellularOperators Association of India) : Estd. In 1995.

    Association of all the GSM service providers in India.Association of all the GSM service providers in India.

    AUSPI (Association of Unified Telecom Service Providers ofAUSPI (Association of Unified Telecom Service Providers of

    India) :A

    US

    PI is the representative industry body of CDMA

    India) :A

    US

    PI is the representative industry body of CDMA

    service providers in India.service providers in India.

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    At present we are in the era of 2At present we are in the era of 2ndnd generation(2G) mobile service.generation(2G) mobile service.

    Next era is going to be era of 3Next era is going to be era of 3rdrd generation(3G) mobile servicegeneration(3G) mobile service

    3G is already launched at the beginning of this year.3G is already launched at the beginning of this year.

    3G is viewed as next major booster driving growth for Indian telecome3G is viewed as next major booster driving growth for Indian telecomeindustry.industry.

    ThirdThird--generation wireless service allows voice, data and video to be sent atgeneration wireless service allows voice, data and video to be sent athigh speeds to mobile devices.high speeds to mobile devices.

    Bidding for 3G network by TRAI is already startedBidding for 3G network by TRAI is already started

    Service providers has already started upgrading there network to makeService providers has already started upgrading there network to makecompatible for 3G servicecompatible for 3G service

    3G will provide all together new experience of using mobile to its users.3G will provide all together new experience of using mobile to its users.

    NEXT IS WHAT

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    FUTURE OF THE INDIANFUTURE OF THE INDIAN

    CELLULAR MARKETCELLULAR MARKET

    Fastest growing economy in AsiaFastest growing economy in Asia

    Rise in purchasing power of population due to rise in GDPRise in purchasing power of population due to rise in GDP

    Major Portion of young populationMajor Portion of young population

    Very good market potentialVery good market potential

    Favoring govt. policy for foreign investmentsFavoring govt. policy for foreign investments

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    On October 1, 2000 the Department of Telecom Operations,On October 1, 2000 the Department of Telecom Operations,Government of India became a corporation and was renamedGovernment of India became a corporation and was renamed

    Bharat SancharNigam Limited (BSNL).Bharat SancharNigam Limited (BSNL).

    The stateThe state--controll

    ed BSNL

    operates basic, cell

    ular (

    GSM andcontro

    lled B

    SNLoperates basic, ce

    llular (

    GSM andCDMA) mobile, Internet and long distance servicesCDMA) mobile, Internet and long distance services

    throughout India (except Delhi and Mumbai).throughout India (except Delhi and Mumbai).

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    MTNL was set up on 1st April 1986 by theMTNL was set up on 1st April 1986 by theGovernmentofIndia.GovernmentofIndia.

    MTNL has over 5 million subscribers andMTNL has over 5 million subscribers and329,374 mobile subscribers329,374 mobile subscribers

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    Reliance IndiaMobile, the firstofReliance IndiaMobile, the firstofInfocomm's initiatives was launchedonInfocomm's initiatives was launchedonDecember 28, 2002.December 28, 2002.

    Ithas rolledout its CDMA mobile networkIthas rolledout its CDMA mobile networkand enrolledmore than 6 millionand enrolledmore than 6 millionsubscribers.subscribers.

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    Tata Tele services provides (fixed line services)Tata Tele services provides (fixed line services)CDMA technology in six circles.CDMA technology in six circles.

    Ithas over 800,000 subscribers.Ithas over 800,000 subscribers.

    The company has started11 new circles byThe company has started11 new circles by

    August 2004. These circles include Bihar,August 2004. These circles include Bihar,Haryana, HimachalPradesh, Kerala, Kolkata,Haryana, HimachalPradesh, Kerala, Kolkata,Orissa, Punjab, Rajasthan, Uttar Pradesh (East)Orissa, Punjab, Rajasthan, Uttar Pradesh (East)& West and West Bengal& West and West Bengal

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    Vodafone Essar is the Indian subsidiary of VodafoneVodafone Essar is the Indian subsidiary of VodafoneGroup and commenced operations in 1994 when itsGroup and commenced operations in 1994 when its

    predecessor Hutchison Telecom acquired the cellularpredecessor Hutchison Telecom acquired the cellularlicense for Mumbai..license for Mumbai..

    Vodafone Group is the worlds leading international mobileVodafone Group is the worlds leading international mobile

    communications corporation. It currently has equitycommunications corporation. It currently has equityinterests in 27 countries across 5 continents and 40 partnerinterests in 27 countries across 5 continents and 40 partner

    networks with over 303 million proportionate customersnetworks with over 303 million proportionate customersworldwide.worldwide.

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    Bharti Airtel offers GSM mobile services in all the 23Bharti Airtel offers GSM mobile services in all the 23--telecomtelecomcircles of India and is the largest mobile service provider in thecircles of India and is the largest mobile service provider in thecountry, based on the number of customers.country, based on the number of customers.

    Telecom giant Bharti Airtel is the flagship company of BhartiTelecom giant Bharti Airtel is the flagship company of BhartiEnterprises. The Bharti Group, has a diverse business portfolioEnterprises. The Bharti Group, has a diverse business portfolioand has created global brands in the telecommunication sector.and has created global brands in the telecommunication sector.

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    19951995--Incorporated as Birla Communications Limited.Incorporated as Birla Communications Limited.

    With a customer base of over 44 million in 17 service.With a customer base of over 44 million in 17 service.

    The group operates in 25 countries, and is anchored by overThe group operates in 25 countries, and is anchored by over100,000 employees belonging to 25 nationalities.100,000 employees belonging to 25 nationalities.

    IDEA Cellular is a publicly listed company, having listed onIDEA Cellular is a publicly listed company, having listed onthe Bombay Stock Exchange (BSE) and the NationalStockthe Bombay Stock Exchange (BSE) and the NationalStockExchange (NSE) in March 2007.Exchange (NSE) in March 2007.

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    Thank You in French