Pest Analysis- Indian Telecom Industry
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Transcript of Pest Analysis- Indian Telecom Industry
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Indian Telecommunication Sector
ANALYSIS ON-:Presented By:-
Deepak KumarPraveen Kumar MittalRahul Gupta
Sarvesh Kumar Pandey
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OBJECTIVE
• What is Industry ?• What is Industry
Analysis?• Overview to the Indian
Telecom Industry• What is PEST Analysis ?• PEST Analysis Of Indian
Telecom Industry
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What is Industry ?
• An Industry is a group of firms producing a similar product or service.
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What is Industry Analysis ?• Industry Analysis refers
to an in-depth examination of key factors within a corporation’s task environment.
• Various Approaches to Industry Analysis
Porter’s Approach PEST Analysis
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Overview to the Indian Telecom Industry
• Total Consumer base = 510 mn• Estimated revenue (FY 09-10) = $43 bn• Estimated contribution in GDP = 15 % by 2014• Growing at a CAGR of 21 %• Total Tele-density is 44.87
Telecom Industry
services equipment
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Overview to the Indian Telecom Industry
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What is PEST Analysis ?
• It is the technique of environmental scanning of any Industry on the basis of the factors like
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PEST Analysis of Indian Telecom Industry : Political Factors
• Antitrust Regulations• Environmental• Protection Laws• Tax Laws• Special Incentives• Foreign Trade Regulations• Attitudes toward foreign
Companies• Laws on hiring and promotion• Stability of government
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PEST Analysis of Indian Telecom Industry : Economical Factors
• GDP trends• Interest Rates• Money Supply• Inflation Rates• Unemployment levels• Price control• Devaluation / Revaluation• Cost
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PEST Analysis of Indian Telecom Industry : Sociocultural Factors
• Lifestyle Changes• Career expectation• Consumer activism• Rate of family formation• Growth rate of population• Age distribution of
population• Regional shift in population• Life expectation• Birth rates
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PEST Analysis of Indian Telecom Industry : Technological Factors
• Total Government spending for Research & Development
• Total Industry spending for Research & Development
• Focus of Technological efforts • Patent Protection• New Products• Technology transfer from lab to
marketplace• Productivity improvements
through automation• Internet availability
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Summery
• The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.
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