Impact99 2012 Closing Keynote

The Road Forward:

Striving for BalanceCourtney Shelton Hunt, PhD

October 24, 2012

Copyright © 2012, Courtney Shelton Hunt, PhD2

How You May Feel…

Now Back at Work


Lead or Follow?

Let’s Chart Our Own Course

What’s Everyone Else Doing?


No Shared Direction

Let’s Go This Way! I’m Not So Sure…


An Inevitable Tension

Ready to Build Barricades and Cautions


Different Perspectives

We’ve Been Foiled! Let’s Find a Way!


The Yin-Yang of it All…

In Chinese philosophy, the concept of yin-yang… literally meaning "shadow and light," is used to describe How polar opposites or seemingly

contrary forces are interconnected and interdependent in the natural world, and

How they give rise to each other in turn in relation to each other

Source: Wikipedia


Focus on Bringing Forces Together


Yin and Yang in the Social Workplace


A Judokan Approach to Change

Core ideas– Recognize and accept individuals and organizations

as they are, rather than as they should be– Work with current realities rather than against them

Goal: achieve maximum results with minimum effort

Principles– Yielding, leverage, balance, momentum– Open-mindedness, self-reflection, empathy, respect– Intense concentration, discipline


EMBRACE THE “NEW NORMAL”It’s a Brave New World – Even if you want the old one back!

http://www.wikipedia.org/







http://www.facebook.com/

http://www.flickr.com/

http://www.linkedin.com/

http://www.ning.com/

http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/

http://www.youtube.com/


http://www.ebay.com/










Social Tech Makes the World Go ‘Round








http://www.facebook.com/

http://www.flickr.com/

http://www.linkedin.com/

http://www.ning.com/

http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/














New Software and Hardware New Forms of Digital Networks

Thinking beyond Social Technology

Copyright © 2012, Courtney Shelton Hunt14

“Real World” vs. “The Cloud”A False Dichotomy

In the Industrial Era In the Digital Era

+


“High Tech” can be “High Touch”

Social media is “just” a communications tool.yes, and…

Social Technology is a Utility

Copyright © 2012, Courtney Shelton Hunt - all rights reserved16

A nuclear power plant is “just” a way to turn on the lights


PublicSocial Media

Sites

(Semi)PrivateDigital

Networks

Enterprise 2.0

Organizations Get “Social”

Intranet 2.0(Human Resources)

(Internal Communication)

KnowledgeManagement 2.0

BusinessIntelligence 2.0

ProjectManagement 2.0

Learning2.0


Social Business Applications Accounting and Auditing Finance Law and Ethics Operations Management Knowledge Management Information Technology Leadership Communications Human Capital Management


PREPARE TO LEADThe best way to influence and move others may be to change ourselves first


To Move Forward…

Recognize that you don’t know what you don’t know… but you know more than you think you do

Develop Digital Era competencies

Make the same commitment to putting your best foot forward in the cloud that you do to putting your best foot forward on earth

Strive to master time and information management challenges

Copyright © 2012, Courtney Shelton Hunt21

What’s Your SMQ?

http://www.sminorgs.net/2012/09/whats-your-social-media-sophistication-the-smq-quiz-version-iii.html

http://www.slideshare.net/SMinOrgs/social-media-quotient-smq-quiz-iii


Digital Era Competencies Concepts: Ideas unique to the Digital Era, or that take on new

meaning in the Digital Era

Tools: Specific enabling technologies or applications of technology

Platforms: Environments in which multiple 2.0 technologies are leveraged for specific purposes

Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era

Tactics: Specific means of leveraging 2.0 technologies to achieve goals and objectives

Management: Issues and challenges related to the development of social media strategies and plans, including the creation of online communities


Time and Information Management

Constant change, lightning speed, and high volume are the “new normal”

You’re never going to find the time to develop proficiency – you need to make the time

Large (initial) investments of time are unavoidable Digital engagement is a marathon,

not a sprint It’s impossible to “have it all,” “do

it all,” or “know it all” Technology and tools can help, but

they can’t replace good judgment


WORK SMART, NOT JUST HARDSo you don’t mindlessly “jump on the bandwagon,” “miss the boat” or “jump the shark”


The SAPLING Approach

StrategizeStrategize

AssessAssess

PlanPlan

Lay a FoundationLay a FoundationImplementImplement

Adjust ‘N’ Fine TuneAdjust ‘N’ Fine Tune

GrowGrow


Slow and Steady… Think carefully about whether potential benefits

are worth the costs, and which digital technology investments are likely to produce the best returns

Benchmark against the efforts of earlier adopters and learn from both their successes and failures

Don’t rush, or try to do everything at once – a strategic, methodical, and phased approach is more effective in the long run


Making Digital Investments Concepts

– Cost of Inaction (COI)– Return on Investment (ROI)– Return on Engagement (ROE)– Return on Contribution (ROC)

Perspectives– Short term – specific, tactically

focused, easy to measure– Long term – general, strategically

focused, hard to measure

Remember the 10/90 rule: for every

$10 you invest in tools, you could

invest $90 in people


More Words to the Wise Proceed with “mindful flexibility”

– Be patiently impatient

Balance idealism and pragmatism Emphasize quality over quantity Be strategically tactical

– Understand the big picture… while focusing on what’s right in front of you

– Think before you act– Engage in strategic experimentation– Fail smart, which means fast – and hopefully small


Things to Balance The “organization of the future” and traditional

values, practices and priorities People with different “digital comfort zones” The rights and responsibilities of the

organization and its employees Freedom and control Standardization and customization


Plan Across the Privacy Spectrum

Public Platforms– Purposes: marketing, branding, recruiting, PR

– Examples: Facebook pages, Twitter accounts, LinkedIn Company pages, Google Plus pages

Semi-Private Digital Communities– Purpose: communication and collaboration among individuals

who have shared interests (but aren’t in the same organization)

– Examples: Ning communities, Facebook groups, LinkedIn groups

Private Digital Networks– Purpose: communication and collaboration among individuals

who are linked by a common organizational identity

– Examples: too many to list…


Manage Risks Develop a social media policy and guidelines Update all relevant policies, as well as codes of

conduct, contracts and other legal agreements, to reflect Digital Era risks

Address “ownership” and related issues Create sound governance standards, rules and

procedures Develop and implement robust training

– Brand ambassadors and other digital leaders– Managers– All other employees

Communicate, communicate, communicate!


About the SpeakerCourtney Shelton Hunt, PhDCourtney is the Principal of Renaissance Strategic Solutions (RSS) and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.

RSS helps organizations enhance their effectiveness through the design and implementation of innovative and leading-edge strategies and programs. Specializing in social media, communications, and human capital management, we work with organizations of all sizes in both the for-profit and not-for-profit sectors, in a wide range of industries.

RSS is the founder and sponsor of the Social Media in Organizations (SMinOrgs) Community, a free professional community that provides information and guidance about the organizational applications and implications of social media.

In May 2013, Renaissance Strategic Solutions and

Social Media in Organizations became part of The

Denovati Group. This deck, created in 2012, primarily

reflects the old brands.

http://www.linkedin.com/in/cshunt312

http://sminorgs.net/

About the Speaker


Courtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.

The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished through three divisions and two sub-brands:• Denovati Solutions• The Denovati Network• The Denovati Institute• SMART Blog• SMART Resources

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http://www.linkedin.com/in/cshunt312

ABOUT THE DENOVATI GROUP

http://denovati.com/denovati-digital-network

The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:

– DE = Digital Era– NOV = short for novani, the Latin term for colonists,

immigrants, new residents…– ATI = those who seek knowledge and/or are in the know

Copyright © 2013, Courtney Shelton Hunt - all rights reserved

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The Denovati areDigital Era explorers, pathfinders and pioneers

who seek to understand and effectively leverage social and digital technologies

The Denovati Group


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Click here to learn more about who we are, what we do, and what we offer

http://denovati.com/about-the-denovati/

http://denovati.com/about-the-denovati/

Denovati Digital Network

Click here to learn more and join us on one or more platforms





Get in Touch


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Impact99 2012 Closing Keynote

Business

Transcript of Impact99 2012 Closing Keynote