ADSPACE Closing Keynote — Ian Lee
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PANELIST: Ian Lee, MSc. Director of Marketing & Advertising HealthCastle.c om
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Transcript of ADSPACE Closing Keynote — Ian Lee
PANELIST:Ian Lee, MSc.
Director of Marketing & Advertising
HealthCastle.com
Know Your Business• Treat your website as a business
• Know your business objectives
• Find your balance between content and advertising
• Traffic is King
Content Readers Want
Important to Bring Traffic Back- Newsletters
- RSS
Offer Unique Tools
PR Efforts:Placement in Print, Radio and TV
Boost CredibilityPartnering with USDA
HON Accredited
Ad Spots
A/B Test: 120x600 vs. 160x600
120 x 600 160 x 600
Versus
eCPM
-14.9%
A/B Test: Text vs. Image and Text
Text Only Image and Text
Versus
eCPM ≈ eCPM
No Significant Difference
Connect with Ian Lee
• Twitter - @HealthCastleIan
