Fourth Semester M.B.A Degree Dual Examination, May 2011

BUSINESS ADMINISTRATION

International Marketing Management

Time: 3 Hours Max. 100 Marks

SECTION-A

Note: Compulsory Questions: (2*15=30)

1. What are Non-Tariff Barriers? Why are Non-Tariff Barriers becoming important in recent years?

2. Define International Marketing? Explain the problems that can be faced by a marketer in marketing the products in different nations?

SECTION-B

Note: Answer any 5 questions. Each question carries 10 Marks. (10*5=50)

3. What are Export Marketing Organizations? Explain the types of Export Marketing Organizations?

4. Briefly explain the various procedures usually followed for the export of goods at different stages?

5. Explain the various export promotion agencies established by the government of India to boost exports?

6. Critically examine the contribution of Export Promotion Councils and Commodity Boards to Export Promotion effort Of India.

7. What is Export Pricing? Highlight the Importance of Export Pricing?8. Explain the types of payment terms offered by exporters to their buyers?9. Analyze the assistance provided by EXIM bank in boosting Indian Exports?10. Discuss the role of ECGC in facilitating International Trade?

SECTION-C

Compulsory: (5*4=20)

Mahindra & Mahindra (M&M) is a major player in the tractor and certain segments of the automobile market in India. After an impressive growth for a few years, the tractor market in India has been stagnating during 1998-99 – 2000-01.

M&M has been selling its tractors and utility vehicles in foreign markets including USA. Some of the components for its products have been sourced from abroad.

M&M has a 100% subsidiary in USA, Mahindra USA, with a strong network of 100 dealers.

Mahindra has a 5% market share in the US market in the 28-30 horse (HP) range. As a part of the strategy aimed at building a global supply chain, M&M, USA has signed a MOU with the Korean Tractor major Tong Yang, a part of the $2 bn Tony Yang Moolsam group, according to which Mahindra will source high horse power (mostly 25-40 hp range) & sell them around the world under the M&M brand name. To start with, the premium range of tractors will be sold in the US.

M&M’s current tractor range is more utility-oriented and lacks the aesthetic appeal that Tong Yang’s tractors have a must for a strong presence in the US Market.

a. What are the advantages & disadvantages of global sourcing?b. How will the foreign market expansion help M&M?c. How does the strategic alliance with Tong Yang benefit M&M?d. What are the possible risks of the alliance? How can they be overcome

/minimized?