IMM Presentation

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How to get more business and keep people informed using text messaging. * Iowa Mobile Marketing Turn a slow day into a Whoa! day.

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Transcript of IMM Presentation

  • 1. *Turn a slow day into a Whoa! day.How to get more business and keep peopleinformed using text messaging.

2. What is the size of themobile market?Source: Microsoft Tag 3. How fast is mobile internetgrowing?Source: Microsoft Tag 4. How has mobileusability changed? Source: Microsoft Tag 5. How are coupons used onmobile devices?Source: Microsoft Tag 6. How much do people use theirmobile phones? Source: Microsoft Tag 7. What are they using their mobilephones for? Source: Microsoft Tag 8. Who is using mobile technology? Source: Microsoft Tag 9. How people use mobile phones whileshopping. 10. Local Mobile Ad Usage to Grow to 2.8 Billion Dollars 11. Mobile MarketingBenefitsHow is Mobile Marketing Different? Unlike other forms of marketing, text messages areperhaps the only form of communication that letsbusiness owners reach potential customers whereverthey happen to be at any given time. According to CITA.org, it takes on average 90 minutesfor someone to respond to an email and 90 seconds forsomeone to respond to a text message. Coupons that are sent via text message, get 10 timesthe redemption rate of traditional coupons. (SourceBorrell Associates).This presents marketers with the ability totarget consumers at home and on the road. 12. How Does it Work?1. Well help you choose a keyword. In the sample to the right, the keyword is Simple.2. You choose the package thats right for you. 250, 500, 1000, or 2000 messages a month.3. Well set up your account.4. You simple login to your own personal area on the IowaMobileMarketing.com website.5. Watch our free instructional videos on how to begin.6. Start promoting! 13. How can companies use mobile marketing?Promote, Promote, Promote!Place your keyword and short code number on everything from flyersto emails, to receipts.Incentivize your call-to-action and give a reason for people to opt-in.Entice them with: Information Information about special events Company news Changes in company businessMessages sent directly New product or service to your customers canCouponsincrease the visits to A coupon code that can be redeemed online or at a location your store, website or An actual coupon that can be redeemed by showing the textevent. message on the phone to the clerk. Prizes For opting-in they receive a prize, product or service Drawings Opting-in enters them into a drawing for a prize 14. About UsIowa Mobile Marketing is a locally owned and operated Mobile Marketing businesslocated in Des Moines, Iowa.We help small to midsize businesses get new customers and increase retentionthrough mobile marketing tactics. Whether you simply want to keep your customersup to date on whats happening with your business, send coupons out once a week,send users to a special page on your website, whatever the case may be, we at IowaMobile Marketing can help.We will be your expert in the marketplace that will help you to communicateeffectively with your customers through their cell phones, and to make sure that youare the first business they think of when theyre making that important choice of whoto do business with.So feel free to check out our site and contact us for more information on using mobilemarketing for your business.Visit http://www.IowaMobileMarketing.com for more information.