Images and PerceptionImages and Perception

We are going to talk about...

Characteristics of visual communication

The value of images Function of images Relationship between

images and reality

¿What are images for?

Visual communication

When we use images to communicate something,

we are in VISUAL COMUNICATION

Sender Message Receiver

Channel

Other ways of communication

Music

Writing

Talking

Dancing, theatre

Sounds

Written words

Spoken words

Grimace and movement

Match every way of communication with its channel

The value of images

¿ Which technology and instruments can we use to create

and/or transmit images?

In our society, images are very important because we use them to express and share information

¿ Where can we find images?

Illussion by Dvemor

DO YOU KNOW...

The function of imagesImages have 4 different

functions:

• 1. Giving Information2. Selling ideas or products3. Enjoyment4. Aesthetics and beauty

Surreal world by ~riolcrt

1. Giving information

They inform in a clear and direct way.

Identifying things: logos, labels, flags.

1. Giving information Indicating: signals, symbols, pictograms.

1. Giving information Describing: maps,

scientific drawing, plans.

1. Giving information Communicating: images

in newspapers, posters...

2. Selling ideas or products

Publicity images

3. Enjoyment

Images in cinema, TV, theatre, magazines...

http://www.youtube.com/watch?v=c3sBBRxDAqk

4. Aesthetics

Art creation

Chema Madoz

Botticelli – The Birth of Venus (1486)

Images and reality

An image can be a copy or an imitation of the reality, but also something without anything in common with reality.

We have three types of images:

• Realistic images• Figurative images• Abstract images

Realistic style: 1967 – Washbasin and mirror by Antonio López

Figurative image: The shout, by Edvard Munch,1893.

Abstract image: The Key, by Jackson Pollock

Activities

• Activity 1: Find in “google images” or FlickCC one image for every function we have talked about (information, exhortation, enjoyment, aesthetics). Download the slides and paste the images in. Send the result by e-mail to the address:

• eviprocaprevera@gmail.com

Activities

• Activity 2: Modifying images. Change the shape of an image cutting away and sticking. The result must be recognizable.

• The aim of the activity is to get new shapes, fantastic

Some examples