IEEE Hyderabad Section …

Membership Development Strategy & Plan

Jose ReddypoguMembership Development Committee ChairHyderabad Section Jose.reddypogu@tcs.comphoto

IEEE MD Strategy

Section Situation

Section MD Plan

Topics

IEEE MD Strategy

IEEE MD Support & Evolution

2005 2006 2007 2008 2009

365,500 members

BMS transition ‘Great Recession’

Optimizing the Campaigns >

renewal

recovery

recruitment

reinstatement

benefits promotion

382,400 members

(renewal alerts integrated into next-gen products)

367,400 members

Integrated multimedia

Putting a face onmembership promotion

Remaking the Collateral >

Integrated MD strategy &

plan

Integrated MD reporting

397,000 members

Synthesis & Engagement

First-year member experience

Message testing

MD webcasts

374,800 members

Building a Volunteer “Field Team” >

MD KitsMD portal

Membership presentation

MD Manual

MGM business cards

MD virtualcommunity

On-demandKit ordering

MD Strategy w/ Full Volunteer Integration

MD Volunteer “Platform”

Membership Situation

Hyderabad Section

Hyderabad Section Total Members

Hyderabad Section Total Members Since Year 2000

Formation Date: 14 May 1984

IEEE Hyderabad Section Membership31 December 2011

Note 1: Members from… Academia: 84.24 %Industry: 15.75%

Note 1: Members from… Academia: 84.24 %Industry: 15.75%

Note 2: RetentionHigher Grade Member: 58.0 %Student Grade Member: 21.9 %

SWOT – Section’s Member Growth Program

Strengths

• Positive trend in increasing membership from 2007• Introduced new students chapters• Introduced new IEEE sub chapters

Weaknesses • Industry % is very low• Retention of Student grade members are too low• Promotional activities needs to be increased

Opportunities

• to increase the tie up with industries / organizations for promoting IEEE membership• to increase the tie up with institutes / colleges• catch the graduate students to become GOLD members.• Hyderabad has several active volunteer opportunities. Spread awareness.

Threats

• Cost of membership is still high for entrants.• despite taking membership, members do not know on how to derive value.• Member complaints on not receiving the IEEE magazines.

Section MD Plan

Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or

upgraded benefitsFrom Sep thru Dec, revenue

deferred to next year

Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or

upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes

Calendar Year ConcludesYear-end membership statistics determined

Active-Status TerminatorPast-due members placed

into arrears

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

APRIL

MARCH

FEBRUARY

JANUARY

AUGUST

JULY

JUNE

MAY

Timing is Everything – Know the Membership Calendar

Using training programmes in corporate inductions to launch awareness & recruit members

Planning for Corporate inductions

Renewal and Retention programmes for students and GOLD Members

Reminder for renewals

ConstituenciesTechnical

DevelopmentProfessional Development

Community Development

Cost Savings / Discounts

Existing Members

Prospective Members

Differentiate Audiences – Different Expectations

… their needs change throughout a career

… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

Hyderabad Section

• Sending email reminders as per the membership calendar

• sending printed invitations to meetings and events like flagship lectures (Faraday Memorial Lecture etc)

•Special announcements within organizations

•Reminders through the Section news letter “Synapse”

• The chapter activities would involve them

•Social programmes with spouse

• Professional activity for the experienced professionals

•Collecting feedback sheets (sample form enclosed)

• Invitation for participation as Chapter Volunteer Position

•Invitation to Chair an event

•Section recognition and awards programme

•Events and people being presented in news letter

• Event Participation•Volunteer Recruitment• Student Branch Vitality• Member Retention

Opportunities for Engaging Existing Members

Microsoft Office Word 97 - 2003 Document

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

HyderabadSection

• Giving Membership Development Brochures at events

•Word of mouth invitation to attend events from existing members

• Through invitations to Chapter events.

• Scheduling membership drive at various organizations induction programmes

•Visiting student branches and popularizing IEEE

• Making use of activities like TISP (Teacher in service programme) from EAB

• Use of GOLD members to show case role models of IEEE Members

•Collecting feedback sheets (sample form enclosed)

•Invitation for participation as Chapter Volunteer Position

•Invitation to Chair an event

•Section recognition and awards programme

•Events and people being presented in news letter

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

Microsoft Office Word 97 - 2003 Document

Membership Development Plan

Engagement Venues & Frequency

1Q(Jan – Mar)

2Q(Apr – Jun)

3Q(Jul – Sep)

4Q(Oct – Dec)

Communications

Giving Membership Development Brochures at events

2 3 4 5

•Word of mouth invitation to attend events from existing members

2 3 4 5

Through invitations to Chapter events. 2 3 4 5

Events

Scheduling membership drive at various organizations induction programmes

2 2 2 2

Visiting student branches and popularizing IEEE

5 5 5 5

Making use of activities like TISP (Teacher in service programme) from EAB

1 1 1 1

Recognition

Invitation for participation as Chapter Volunteer Position

2 2 2 2

Invitation to Chair an event, Section recognition and awards programme

2 2 2 2

Events and people being presented in news letter

2 2 2 2

Status Update

Engagement Venues & Frequency

Goals & Progress

Communications

Giving Membership Development Brochures at events

1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII

•Word of mouth invitation to attend events from existing members

Almost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII)

Through invitations to Chapter events. CIS, PES, CS, MTT, COMSOC

Events

Scheduling membership drive at various organizations induction programmes

CIS Colloquium Vizag

Visiting student branches and popularizing IEEE

1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, Hyd

Making use of activities like TISP (Teacher in service programme) from EAB

Planned for next TISP event.

Recognition

Invitation for participation as Chapter Volunteer Position

1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS, 3. Mr Mitun Bhaskar, Secy for PES,

Invitation to Chair an event, Section recognition and awards programme

1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD 2, Prof Allam Apparao at CIS Colloquium, Vizag

Events and people being presented in news letter

All the technical events along with invitees are presented in News Letter

Section’s Membership Situation– 4817 Members in Hyderabad as on 31 Dec 2011, which includes

Fellow Members - 06 Senior Members - 111 Members - 1291 Graduate Student Members - 396 Associates - 88 Students - 2925

Section MD Plan– Target the growth of GOLD Members through corporate Induction

programmes– Membership recruitment through offer of Senior Membership for

senior and experienced professionals– Propagating awareness of value of membership for existing members

and emphasizing retention

In Summary…