IDEO helps companies innovate. They design products, · PDF file IDEO is comprised of more...
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DESMA 25 - Michael Doherty
IDEO helps companies innovate. They design products,
services, environments, & digital experiences. Their process is to
observe, brainstorm, prototype & repeat. IDEO is comprised of
more than 10 multidisciplinary teams from human factors to
business. Different teams focus on every part of production,
starting with the research & design of products. After a design is
conceived, the teams of mechanical, electrical & software
engineers come in to turn the designs into manufacturable
realities. Manufacturing teams then put the products in to
The first step in the design process at IDEO is Observation. The
methodology simultaneously examines user desirability, technical
feasibility, & business viability. Techniques such as visualization,
evaluation, & redefinition are used in development.
Next comes brainstorming. The rules are stenciled on the
walls: "Be Visual. Defer judgment. Encourage Wild Ideas. Build on
the Ideas of Others. Go for Quantity. One Conversation at a Time.
Stay Focused on the Topic."
Prototyping is the language of innovation & a way of life
at IDEO. It allows engineers to problem-solving in three
dimensions. Prototypes range from simple proofs of the concept
models to models that look or work like & that are practically
finished products. Prototyping allows IDEO to find its mistakes
quicker in order to succeed sooner.
IDEO’s founder & chairman is David Kelley, Professor of
Mechanical Engineering in Stanford University’s unique Product
Design program. Tim Brown, formerly director of IDEO's London
office, serves as CEO & president. They employ nearly 350 people
worldwide at offices in Palo Alto, San Francisco, Chicago, Boston,
London, & Munich. IDEO’s international presence gives them a
global perspective that is reflected in their design strategy.