decision making

DecisionMaking

OrganizationalBehaviorPresentation

Model

Model

1. The Rational Model 2. Non-rational Models

Model

1. The Rational Model

Identifying the Proble

m

Generating

Solutions

Selecting a

Solution

Implementing

and Evaluating the Solutio

n

“Four-step sequence”

Model

2.1. Simon’s Normative Model - Bounded rationality - Satisfying

2.2. The Garbage Can Model

2. Non-Rational Model

“How decisions actually are made.”

Intuition

Intuition

Expertise

Feeling

HolisticHunch

AutomatedExperience

Intuition

A Model of Intuition

Group Decision Making

• Efficiency• Confidence in judgments• Group size• Decision making accuracy

Issues Group Individual

Efficiency Less More Time Constraints

Confidence in judgments

More Less

Quality - - Depending on Group size

Accuracy

Processes and Performance

Group VS Individual Performance

Group Problem Solving Technique

1. Defer judgment - Build on the ideas of others - Encourage wild ideas - Go for quantity over quality - Be visual - Stay focused on the topic - One conversation at a time

Brainstorming

2. The Nominal Group Technique

3. The Delphi Technique

Decision Making Styles

Analytical Conceptual

Directive Behavioral

Task and technical concerns

People and social concerns

Value Orientation

Tole

rance

for

Am

big

uit

y

Low

High

Case Study : IDEO

BRIGHTIDEASFORDARKTIMES

we’re global design consultancy,we create impact through design.

How do I inspired myself and my company?

How do we make the recession workfor us, and not against us?

What can we do differently tomorrow morning?

IDEOIDEO

1000+Patents issued

since 1978

3,500Field interviews

in 2007

10,500 Conference calls

in a year

345+ Awards wonsince 1991

Featured Work

the business of design thinking

ideo clients

5 steps

5 steps

• Fly on the wall• Bodystorming• Empathy Tool

1. Emphasize the empathy with the customer

5 steps

1. Emphasize the empathy with the customer

5 steps

2. Anything is Possible Brainstorm

5 steps

"quick and dirty prototyping,"

3. Visualizing solutions by creating actual prototypes,

5 steps

3. Visualizing solutions by creating actual prototypes,

5 steps

4. Using technology to find creative solutions

technology-enabled experiences (TEX)

5 steps

5. Doing it all with incredible speed

my mMode

AT&T mMode

mMode is launched in 2002

mMode is application to access information via wireless

Problem : customer were not signed-up

game plan

Game PlanEmpathic research

AT&T manager has a mission to find things from their own product

channel 3

Game Plan

“Even teenagers didn’t get it”

Recognize their problemBrainstorm + Prototypes

my mMode

“easy to use, but offers key innovations”

My mMode Features

- organize frequently accessed services much like a web browser's favorites list

- share mobile pages or sites with other mMode users

- find content by category, popularity, date, and through AT&T Wireless "personas"

assumption

Assumption

What’s your most famous product?That’s hard to determine! The Apple Mouse is probably the most iconic product, since it can truly be said to have helped shape a new industry. But the Crest Neat-Squeeze Tube was first made 20 years ago and is still on the market, and hundreds of millions have been made. And then there’s the ABC Nightline episode in which we designed a shopping cart. It’s been shown to classroom and industry groups all over the world, making for a total of around 10 million viewers. Then again, lots of people bought the Palm V when it came out in 1999. Rickson Sun / Chief Technologist

What kind of name is IDEO?ideo- is the combining form of the word idea, used in words like ideogram and ideology. It’s not an abbreviation and it’s not a foreign word. One of our founders, Bill Moggridge, discovered it while browsing a dictionary. We considered spelling it lower-case with a dash, but when Paul Rand designed our first logo using capital letters, we liked it so much we spelled it that way everywhere. By the way, we pronounce it EYE-dee-oh. Scott Underwood / Communication Design

CAST

Anin PuranasugandhaCharlie PongsanganganKanokwan LorattanareaungkitKiti Wichitsawangwong Nate Nakasuwan Nuanpun ApinunPhonganan SrimongkhonthawornSedtha JittiarunchaiSirinuch Vimolsathit Sujira Lertwittayakumjorn

ReferenceAT&T case supporthttp://www.ideo.com/work/item/mmode-design-strategy-for-data-offering/

Fancy jargon supporthttp://www.stevedenning.com/SIN-144-IDEO-design-and-storytelling.html

IDEO gives technology a human touchhttp://www.ideo.com/images/uploads/news/pdfs/sjmerc_1.pdf

50 companyhttp://www.ideo.com/images/uploads/news/pdfs/IDEO_Fast_Company_50.pdf

THE END