1. decision making

2. Decision Making Organizational Behavior Presentation

3. Model

4. 1. The Rational Model 2. Non-rational Models Model

5. 1. The Rational Model Four-step sequence Implementing Identifying the Generating Selecting a and Evaluating Problem Solutions Solution the Solution Model

6. 2. Non-Rational Model How decisions actually are made. 2.1. Simons Normative Model - Bounded rationality - Satisfying 2.2. The Garbage Can Model Model

7. Intuition

8. A Model of Intuition Expertise Holistic Hunch Intuition Automated Feeling Experience Intuition

9. Group Decision Making

10. Efficiency Confidence in judgments Group size Decision making accuracy Issues Group Individual Efficiency Less More Time Constraints Confidence in More Less judgments Quality - - Depending on Group size Accuracy Processes and Performance Group VS Individual Performance

11. Brainstorming 1. Defer judgment - Build on the ideas of others - Encourage wild ideas - Go for quantity over quality - Be visual - Stay focused on the topic - One conversation at a time 2. The Nominal Group Technique 3. The Delphi Technique Group Problem Solving Technique

12. Tolerance for Ambiguity High Analytical Conceptual Directive Behavioral Low Task and technical concerns People and social concerns Value Orientation Decision Making Styles

13. Case Study : IDEO

14. BRIGHT IDEAS FOR DARK TIMES

15. were global design consultancy, we create impact through design.

16. How do I inspired myself and my company? How do we make the recession work for us, and not against us? What can we do differently tomorrow morning?

17. IDEO IDEO

18. 1000+ 3,500 Patents issued Field interviews since 1978 in 2007 10,500 345+ Conference calls Awards won in a year since 1991 Featured Work

19. the business of design thinking

20. ideo clients

21. 5 steps

22. 5 steps Fly on the wall Bodystorming Empathy Tool 1. Emphasize the empathy with the customer

23. 5 steps 1. Emphasize the empathy with the customer

24. 5 steps 2. Anything is Possible Brainstorm

25. 5 steps "quick and dirty prototyping," 3. Visualizing solutions by creating actual prototypes,

26. 5 steps 3. Visualizing solutions by creating actual prototypes,

27. 5 steps technology-enabled experiences (TEX) 4. Using technology to find creative solutions

28. 5 steps 5. Doing it all with incredible speed

29. my mMode

30. AT&T mMode mMode is launched in 2002 mMode is application to access information via wireless Problem : customer were not signed-up

31. game plan

32. Game Plan Empathic research AT&T manager has a mission to find things from their own product channel 3

33. Game Plan Even teenagers didnt get it

34. Recognize their problem Brainstorm + Prototypes

35. my mMode easy to use, but offers key innovations

36. My mMode Features - organize frequently accessed services much like a web browser's favorites list - share mobile pages or sites with other mMode users - find content by category, popularity, date, and through AT&T Wireless "personas"

37. assumption

38. Assumption