Ideo Presentation 2008

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    28-Nov-2014
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Ideo Presentation from my class 2008

Transcript of Ideo Presentation 2008

  • 1. decision making
  • 2. Decision Making Organizational Behavior Presentation
  • 3. Model
  • 4. 1. The Rational Model 2. Non-rational Models Model
  • 5. 1. The Rational Model Four-step sequence Implementing Identifying the Generating Selecting a and Evaluating Problem Solutions Solution the Solution Model
  • 6. 2. Non-Rational Model How decisions actually are made. 2.1. Simons Normative Model - Bounded rationality - Satisfying 2.2. The Garbage Can Model Model
  • 7. Intuition
  • 8. A Model of Intuition Expertise Holistic Hunch Intuition Automated Feeling Experience Intuition
  • 9. Group Decision Making
  • 10. Efficiency Confidence in judgments Group size Decision making accuracy Issues Group Individual Efficiency Less More Time Constraints Confidence in More Less judgments Quality - - Depending on Group size Accuracy Processes and Performance Group VS Individual Performance
  • 11. Brainstorming 1. Defer judgment - Build on the ideas of others - Encourage wild ideas - Go for quantity over quality - Be visual - Stay focused on the topic - One conversation at a time 2. The Nominal Group Technique 3. The Delphi Technique Group Problem Solving Technique
  • 12. Tolerance for Ambiguity High Analytical Conceptual Directive Behavioral Low Task and technical concerns People and social concerns Value Orientation Decision Making Styles
  • 13. Case Study : IDEO
  • 14. BRIGHT IDEAS FOR DARK TIMES
  • 15. were global design consultancy, we create impact through design.
  • 16. How do I inspired myself and my company? How do we make the recession work for us, and not against us? What can we do differently tomorrow morning?
  • 17. IDEO IDEO
  • 18. 1000+ 3,500 Patents issued Field interviews since 1978 in 2007 10,500 345+ Conference calls Awards won in a year since 1991 Featured Work
  • 19. the business of design thinking
  • 20. ideo clients
  • 21. 5 steps
  • 22. 5 steps Fly on the wall Bodystorming Empathy Tool 1. Emphasize the empathy with the customer
  • 23. 5 steps 1. Emphasize the empathy with the customer
  • 24. 5 steps 2. Anything is Possible Brainstorm
  • 25. 5 steps "quick and dirty prototyping," 3. Visualizing solutions by creating actual prototypes,
  • 26. 5 steps 3. Visualizing solutions by creating actual prototypes,
  • 27. 5 steps technology-enabled experiences (TEX) 4. Using technology to find creative solutions
  • 28. 5 steps 5. Doing it all with incredible speed
  • 29. my mMode
  • 30. AT&T mMode mMode is launched in 2002 mMode is application to access information via wireless Problem : customer were not signed-up
  • 31. game plan
  • 32. Game Plan Empathic research AT&T manager has a mission to find things from their own product channel 3
  • 33. Game Plan Even teenagers didnt get it
  • 34. Recognize their problem Brainstorm + Prototypes
  • 35. my mMode easy to use, but offers key innovations
  • 36. My mMode Features - organize frequently accessed services much like a web browser's favorites list - share mobile pages or sites with other mMode users - find content by category, popularity, date, and through AT&T Wireless "personas"
  • 37. assumption
  • 38. Assumption