Id Portfolio
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Transcript of Id Portfolio
Innovation requires the freedom to
a product innovation firm
break boundaries
Strategic. Comprehensive. Innovative.Altitude seeks to optimize the intersection of your company’s mission, differentiation from competition, and relevance to consumers.
We have expertise in every aspect of product development
and brand communication, from long-range planning to
management of the manufacturing process or implementation
of brand expressions. Our past work also extends across several
industries, each with its own particular demands and measures
of success. What unifies this diverse portfolio is Altitude’s holistic
approach to business issues.
Design Innovation Set the stage for success.
Ahura Lifesaver.
Handheld
Hero.
Work: Productizing sophisticated technology and delivering value.
Work: Merging the rugged quality of commercial equipment with the approachable character of a small home appliance and inventing a new expression of the brand.
Cool Idea, Hot Commodity.
Margaritaville Launching an iconic product.
Work: During this major redesign, close collaboration between NITON scientists and Altitude designers and engineers resulted in a streamlined, lightweight family of handheld analyzers and accessories.
Niton X-Ray vision to go.
From heavy and complex tosimple and light.
Harmon Beautiful Music.
High-Speed Sound inRecord Time.
Work: Our challenge was to maintain an existing baseline design language while creating a fresh look that could handle future enhancements.
simple and light.
Robust. Reliable.
Robust. Reliable. Kyocera Dialing Up Design.
Work: Taking customization beyond interchangeable faceplates.
Enthusiasts have a phone that suits them.
MSV X-Ray vision to go.
High-Speed Sound inRecord Time.
Need copy
Ambient Information at a Glance.
BrandRefreshed.
Work: Developing an updated visual product language.
An Air Compressor thatStands tall.
Work: Develop a design approach that reflected and complemented the high-performance nature of the compressor’s core technology.
DeWalt Fresh Air.
DeWalt Tune In.
to Find a New Opportunity.Digging Deep
Work: By identifying an untapped opportunity, Altitude was able to define a new product category that brought DeWalt profits of unexpected proportions.
Engaging. Distinctive. Desirable.
Altitude Inc.
363 Highland Avenue Somerville, MA 02144
www.altitudeinc.com
In the competitive landscape of consumer products, differentiation is critical.
Haven Tyler
617.623.7600 x 254
A successful product conveys a clearly articulated message that
is both brand-authentic and resonant with consumers. This
message is expressed in every detail, from the interface to the
fit and finish, sparking a connection with the consumer even
in the briefest of encounters. A truly groundbreaking product
inspires devotion in consumers—they simply fall in love with it.
Altitude A product Information firm.
a product innovation firm