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MY STORY

Having recently crashed my bike and destroyed my relatively new

iPhone, I sought to create a better solution for using an iPhone while

cycling that wouldprotect, display, and maximize its effectiveness asa riding aide.

THE PROBLEMDESIGN A PRODUCT THAT PHYSICALLY INTERACTS

WITH AND ENHANCES A SMARTPHONE OR

TABLET DEVICE.

DESIGN GOALS

Safety and protection from crashes and the el ements

Mount with good visibility for GPS

Passive sound amplication

Battery backup power

Flashing safety light

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Adjustable handlebar mount allows for optimal placement and anideal viewing angle and visibility for ease of interaction while ridingand interacting with device.

Frosted corner lensilluminates with the iPhones LED to provide aashing safety light when riding at night. With the built-inbatterybackup, the ash lasts many hours without draining the battery.

FEATURES

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INSPIRATION

The dryer takes inspiration from harnessing the heat and elemental

power of desert winds to provide an elegant and functional drying

solution.

THE PROBLEMREDESIGN A HOUSEHOLD PRODUCT THAT KEEPSBRAUNS CURRENT STYLING LANGUAGE IN MIND ASWELL AS DEITER RAMS LANDMARK PRINCIPLES OFGOOD DESIGN.

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THE REACONTOU

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THE PROBLEMDESIGN A FUNCTIONAL SOFTGOOD THAT SOLVES AVARIETY OF ISSUES FOR CYCLISTS, COMMUTERS ORBIKEPACKERS ADDRESSING THREE TARGET GOALS.

PERSONA - Stu

28 years old

Doesnt own a car

Works in a bicycle fabrication shop

Commutes 25 miles a day by bike

Needs to carry tools, change of clothes, lunch, groceries, water

bottles, extra shoes and jacket in case it rains, sometimescameras

Rides after dark every night, visibility a huge safety concern

Occassionally goes on 3-4 day tours to breweries and

destinations within 200 miles; bike camps

Wears backpack daily, but has rack mounts on bike

SAFETY COMFORT CAPA

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GOALSIncoporate subwoofer and a full dynamic range of speakers intoone single unit creating unrivaled sound and minimal aestheticleading to versatility.

Utilize high-end materials lending to a feel of exclusivity, perhapseven exotic woods where no two pieces are the same. Ultrasophisticated precision feel, i.e. from CNCd aluminum enclosures.

THE PROBLEMDESIGN A WIRELESS SPEAKER SYSTEM TO STREAMMUSIC WIRELESSLY FROM AN IPHONE/IPAD PRODUCEROOM-FILLING HIGH QUALITY AUDIO FROM ANAESTHETICALLY-STUNNING DESIGN AT HOME IN AVARIETY OF HIGH-END DWELLINGS AND ROOMS.

PERSONA

The afuent urban minimalist.

Clean

Modern

Sporty

Rened

Sophisticated

Timeless

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DMSDynaMick SoundHigh Volume Speaker

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THE PROBLEM

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THE PROBLEM

GOALS

Commercially viable to larger market

Ergonomics a priortiy - comfortable performance

58 degree lean angle

Preserve Lightning DNA

Incorporate tablet dash

DESIGN A HIGH-PERFORMANCE ELECTRIC SPORTBIKETO COMPLIMENT LIGHTNING MOTORCYCLES SUPERBIKEAND INCORPORATE THEIR EXISTING STYLING LANGUAGEIN AN APPROACHABLE BIKE

PERSONA

The conscientious high performance rider.

High-Tech

Powerful

Agile

Sexy

Lightnings Superbike

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