ICBA Webinar, 2015 Strategies. Ben Pankonin, Ann Chen
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2015 STRATEGIES FOR BETTER SOCIAL ENGAGEMENT
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Transcript of ICBA Webinar, 2015 Strategies. Ben Pankonin, Ann Chen
2015
STRATEGIES FOR
BETTER SOCIAL ENGAGEMENT
INTRODUCTION
Introduction2015 PredictionsChannel Tactics – Where to be.Keys to success in 2015
?
AGENDA
2015
PREDICTIONS
Latest Successful AppsAnonymous? Private? Mobile?
MOBILE-FOCUSED
-Improves casual alerting-Integrates Devices to Life
WEARABLES
-More clutter, less time-Social media channel niches-Individualized social media feeds-Adaptable content on all platforms-Rise of niche engagement instead of mass followingThe good news… community banks are well-
positioned!
GENERAL
SOCIAL MEDIA TRENDS
-Executive buy-in, encouragement-Training, implementing social media policy-Tagging, engaging employees directly on social media-Contests between depts, branches-Remind, remind, remind! (branch lobbies, email sigs, business cards)
STAFF ADVOCATES
-Engaging your staff-Educating Sales Staff-Use authentically
STAFF ADVOCATES
-Sponsored Stories-Paid Reach-Or, Pay to use?
INTEGRATED
ADVERTISING
-More and more joining the social bandwagon-Community-focused, highly targeted posts, and contests-Channel differentiation and targeted language for each-Visuals
COMMUNITY
BANK TRENDS
WHERE TO BE:
CHANNNEL TACTICS
Ages and
Social Network Users
71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day.
WHO
ARE YOU REACHING?
332 Million Users– Not just for resumes– How important is a job change?– A Promotion?– More banks will begin using social selling
strategies in 2015
Visual-Driven:– Pinterest– Instagram– YouTube
SEO:– Google+/Google My Business
SECONDARY
CHANNELS
WHERE TO BE:
KEYS TO SUCCESS
ConsistencyCreativity
STEPS
TO SUCCESS
B2B? 8 of 10 small businesses are using Facebook too.LinkedIn?Not just in marketing, get the whole bank involved
GO WHERE
THE CONSUMER IS
Adaptable content across all platformsBrand yourself (if you have not already)Sunset methods that do not work. Try new things. Stick with what worksEncourage employee involvement (esp. executive level), eventually: thought influencer
GOALS
TO STRIVE FOR
Have a process in placeMultiple people: have a planUsage of social media tools and mobile appsAccess to answers in a realistic time constraint
RESPONDING
How are other banks using a two-step approval process for posts? Do they use the same strategy when responding to customers?
MAILBAG
How do you become a page people want to follow?
MAILBAG
What kind of social media presence do you recommend for a bank with a very small marketing staff, in a very rural area?
MAILBAG
February WebinarsMarch: ICBA Live
UPCOMING EVENTS
202-821-4346@annj_chen
LinkedIn.com/in/annjchen
Ben [email protected] 402-875-5636 [email protected]/in/benpankonin
CONTACT
