ICBA Ad Campaign

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Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA

description

An example of my short-form copy as used in ICBA's national ad campaign for their product and services portfolio.

Transcript of ICBA Ad Campaign

Page 1: ICBA Ad Campaign

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org Copyright©2005 by ICBA

Page 2: ICBA Ad Campaign

“In any race, you need an advantage. ICBA products and services prove my bank can win with the power and simplicity of a right size solution.”

–Gregg J. WagnerPresident & Chief Executive Officer

The Harleysville National Bank and Trust Company – Harleysville, PA

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

Out-Pace the Competition

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 3: ICBA Ad Campaign

“We know many customers have big financial dreams. Whether those dreams take them to Wall Street or Hollywood Boulevard—ICBA products and services help us take them there with right size solutions.”

–Sid DinsdalePresident & Chief Executive Office

Pinnacle Bank – Papillion NE

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

Out-Pace the Competition

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 4: ICBA Ad Campaign

Envision a Bright Future

“Size is subjective. With ICBA’s products and services, the vision of my bank’s future profitability and growth is as bright as I want it to be.”

–Anthony S. AbbatePresident & Chief Executive Officer

Interchange Bank – Saddle Brook, NJ

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 5: ICBA Ad Campaign

Envision a Bright Future

“You don’t need special connections to get star treatment at our bank. With ICBA products and services, we can provide every customer with the financial tools they need to bank like a V.I.P.”

–Billy M. BoltonPresident & Chief Executive Officer

Community Spirit Bank – Red Bay, AL

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 6: ICBA Ad Campaign

Access Is Key

“All service lines require time and commitment. ICBA products and services give us the support and expertise to make them more effective with right size solutions, right at our fingertips.”

–Robert R. Hill, Jr.President & Chairman

South Carolina Bank and Trust of the Piedmont – Columbia, SC

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 7: ICBA Ad Campaign

Access Is Key

“We’ve learned success comes from great customer relationships. ICBA products and services help us create more relationship opportunities with right size solutions.”

–Joe David CumminsPresident

Southern Commercial Bank – St. Louis, MO

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 8: ICBA Ad Campaign

“It takes more than a checking account and a lollipop to keep a customer. ICBA products and services help me provide a full-service banking experience that keeps customers coming back for more.”

–Thomas T. HawkerPresident & Chief Executive Officer

County Bank – Merced, CA

Sweetening The Deal

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 9: ICBA Ad Campaign

“To make a full-service banking experience work, you have to over-deliver on value. Thanks to ICBA products and services, delivering that kind of value is as simple as a right size solution.”

–Kirk DowdellPresident & CEO

Western Sierra National Bank – Cameron Park, CA

Sweetening The Deal

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 10: ICBA Ad Campaign

“With consumer financial needs changing—service and marketing support is critical. ICBA products and services bring within reach of our goals and give us the tools to make every success count.”

–Stephen L. StenehjemPresident & CEO

First International Bank & Trust – Watford City, ND

When Every Win Counts

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 11: ICBA Ad Campaign

“Par for the course may be fine for some, but not for us. Because our customers expect more, we rely on ICBA products and services to help us make every relationship a hole in one.”

–Marvin CosgrayPresident

The Buckhead Community Bank, N.A. – Atlanta, GA

When Every Win Counts

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 12: ICBA Ad Campaign

“Why should there be a trade-off between customer access and security? ICBA’s products and services help us provide the benefits of protection, without barriers to service.”

–Arthur C. MarkosPresident & CEO

Gardiner Savings Institution, FSB – Gardiner, ME

Protecting What’s Important

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org

Page 13: ICBA Ad Campaign

“Security should be tough as well as customer friendly. ICBA products and services help us strike a balance between customer protection and access with right size solutions.”

Larry ThompsonPresident

Roundbank – Waseca, MN

Protecting What’s Important

ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK

4Annuities

4Asset liability/portfolio assistance

4ATM Driving

4Bank Securities

4Bill Payment

4Capital Markets Services

4Credit Cards

- Direct Issuer

- Total Card ManagementTM

- Card Portfolio Consultations

4Credit Life Reinsurance

4Debit Cards

4Debt Protection/Debt Cancellation

4ICBA Freddie Mac Alliance

4ICBA Fannie Mae Partnership

4Insurance

4Internet Banking

4Internet Trading

4Investment Advisory Services

4Life Insurance

4Long-Term Care Insurance

4Merchant Services

4Mortgage Settlement Services

4Mortgage Solutions

4Mortgage Reinsurance

4Mutual Funds

4Remote Deposit

4Retirement plans

- Individual

- Small Business

- Corporate

4Reverse Mortgages

4Variable Insurance

The Nation’s Voice for Community BanksSM

Copyright©2005 by ICBA

INVESTMENTS | PAYMENTS | INSURANCE | LENDING

Call Today To Unlock Your Right Size Solution:1-866-THE-ICBA

or visit www.ICBA.org