Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook,...

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Be Heard on Social Media Joshua Habursky Assistant Vice President of Advocacy, ICBA Carissa Hampton Director of Marketing Engagement, ICBA /carissa-hampton/ @JoshuaHabursky

Transcript of Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook,...

Page 1: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Be Heard on Social Media

Joshua Habursky

Assistant Vice President of Advocacy, ICBA

Carissa Hampton

Director of Marketing Engagement, ICBA

/carissa-hampton/@JoshuaHabursky

Page 2: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Why is Advocacy Important to Our Industry?• When lawmakers and regulators are considering policy initiatives that affect

community banking, your loud, clear and collective voice matters!

• Lawmakers seek reliable, trusted sources (That’s YOU).

• Your advocacy efforts allow you to engage on issues affecting community banks.

• You should be the trusted source on your local economy and the community banking industry for your lawmakers.

• Developing relationships and sharing your personal story is an important part of enacting change and bringing attention to important issues.

Page 3: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Is Social Media Really an Effective Channel for Making Your Voice Heard?• Your lawmakers have multiple social media channels.

• Your lawmakers engage regularly on social media.

• Social media is an effective way to share YOUR story in a dynamic, engaging way.

Page 4: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Choosing a Social Media PlatformTwitter: Live and influencer driven

• Tweet members of Congress, staff and media.

LinkedIn: Informational and professional

• Repost and comment on whitepapers, one-page documents, articles and formally written resources.

Facebook: the most used social media platform

• Drum up support from employees and community members.

• Share action alerts for maximum reach.

Instagram: Rising in popularity (especially among younger demographics).

Page 5: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Social Media Best Practices• Tag your lawmakers when you’re discussing

relevant bills, topics, policies and issues.

• Use local, trending and industry hashtags to extend your reach.

• Be positive (and still firm and knowledgeable).

• Say thank you when your lawmaker is supportive and /or a champion for community banking.

• Ensure your posts are authentic, personal and conversational.

Page 6: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Paint a Visual Picture of Your Reality• Tell stories about the history of your bank and its contributions.

• Show your personal involvement and the involvement of your bank using images and video.

• Get some help from your customers to tell your local story.

• Humanize your bank (who are the people in your bank and in your community that bills, proposals and policies affect?)

Page 7: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Share Your Expertise

• YOU are an important resource for media and lawmakers.

• Share the niches and particulars of your community that you are an expert in (ag lending, mortgage, small business loans, technology).

• Author and share blogs, articles and commentary on your social media channels (putting your expertise on display for media, lawmakers and staffers.

Page 8: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Stay Informed• Follow the issues that are important to your lawmakers.

• You may not agree with all of the issues and policies your lawmakers support but engaging in a professional dialogue and presenting facts and stories to support your viewpoint are vital.

• Use social media to follow important topics, hashtags, people and news so you can be as informed about the issues as possible.

Page 9: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Ways to Make Your Story More Impactful on Social Media

• Video (grab your phone and make a 30-second video addressing important topics and how they impact your bank and community).

• Follow and engage with local media.

• Take a couple hours a month to plan social media posts that highlight your local knowledge and industry expertise.

• Choose the right channels.

• Mentor your emerging leaders and teach them the importance of community bank advocacy.

• Encourage your staff to actively share their stories (an array of voices and experiences is so important).

Page 10: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

Types of Social Media Advocacy

• ICBA Content• Drive engagement

• Gain powerful feedback

• Shareable Content• Action alerts

• Peer-to-peer

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ICBA Content

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Shareable Content

Page 13: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

What should I do next?

• Connect with your Members of Congress on Twitter, Facebook, LinkedIn, and Instagram.

• Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram.

• Retweet ICBA advocacy content.

• Utilize the ICBA Marketing Toolkit for social media content for your bank.

• Reach out to ICBA if you have questions or need assistance.

Page 14: Be Heard on Social Media - ICBA...and Instagram. • Connect with ICBA on Twitter, Facebook, LinkedIn, and Instagram. • Retweet ICBA advocacy content. • Utilize the ICBA Marketing

QUESTIONS?